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Urban Mattress is both a retailer and a brand of mattress. They were founded in Boulder, CO in 2008 with only one store and have grown to 14 stores in over 12 cities across the US. Their retail operation carries other mattress brands such as Vispring (the luxury British bedding brand) and Tempur-pedic, along with their own brand Urban Mattress and Urban Naturals. They are also active in social responsibility, donating to local charities in each of their locations. They have a budget line of Urban Mattress bedding focusing on both memory foam and hybrid bedding with a mid-price point to fit any budget.
Verlo is a midwestern mattress company with big nationwide plans. With their Verlo-to-Go mattresses in a box and wide selection of online mattress options, they are quickly becoming a popular choice. They are known for their innerspring mattresses in a wide variety of pricepoints and qualities. Their midgrade options are perfectly suited for most sleepers, but some of the top and low-grade lines may leave something wanting for your money.
Based on our aggregated reviews and our scoring method, we recommend Urban in this match up!
These mattresses get good marks when it comes to customer satisfaction. This means most sleepers leave positive feedback, but there are some rare low reviews. There are some who didn't enjoy the feel of the mattress. Read on to learn if these mattresses will work for you specifically!
A supportive mattress is one of the most important things to just about everyone. Whether you are looking for a firm mattress or a softer variety, a mattress that keeps your body properly aligned is very important. Most report that these mattresses offer a good amount of support.
Most mattress experts agree that edge support is an important attribute in a mattress search. These mattresses do well in that category, which means sleepers feel propped up on the sides of their mattress as well as the center.
Bowling Ball & Density Tests
The bowling ball test is a great way to measure mattress firmness and it does a good job measuring even support throughout the surface layers. These mattresses offer good evenness throughout the sleeping surface to help with better spine alignment.
Mattresses with high durability are some of the most sought after by customers. However, with some brands out there focused on other things than durability, it can be a tough prospect to find a mattress that lasts. That being said, these mattresses specifically have high marks from customers on longevity. They will last between 7 - 12 years for the average sleeper. If you are heavier than average, you may find that your mattress lasts slightly less long.
Customer reviews is a powerful way to create a more targeted list of potential mattresses for you. Customers report being very satisfied with these mattresses, but there were a select few that had complaints. Below is a list of customer reviews and information about the feel of the mattresses -- learn more to see if one of these works for you!
A supportive mattress is essential for waking up refreshed in the morning. These mattresses provide a supportive sleeping surface -- above average in the industry. This is important if you have back problems or need something that will keep the spine aligned properly. Most reviewers report that these mattresses are supportive overall.
Edge support is the measure of how much support there is along the sides of the mattress. These mattresses provide solid edge support overall, but there are some folks that may experience more contouring along the edge.
Bowling Ball & Density Tests
The bowling ball test is perfect for those that want to measure mattress firmness. It is also great for figuring out if there is supportive evenness or if there are peaks and valleys. Overall, these mattresses will provide an even surface to sleep on.
Longevity of comfort is one of the most important factors in selecting a new mattress. Though there are some reasons, like a changing body, that would mean we should update our mattress sooner than 15 years, we would all be more comfortable if we knew our mattress would last that long anyway. These mattresses do well overall when it comes to durability. Most customers will find they last over 7 years, but some have reported not loving the overall feel. If you are a heavy person and worried about durability, take a look at some of the customer reviews before puchasing.
Liked what I felt in the store, but it feels a little less magical at home. However, I can't complain much because it still really beats my old crappy Serta.View More Reviews
Unlike many mattress stores that I have been in, this experience was far from pushy -- and I had a lower budget, but experienced great service and a good overall experience. In the end, selected one of their urban mattresses and am very pleased with the feel of the bed. Good stuff!
Just bought from the Berkeley branch and it was such a great experience. Todd was amazingly helpful, but not pushy at all. He just wanted to direct me in the right direction and in the end, I got an Urban Mattress that I just love. Couldn't be happier.
I had a great customer service experience when I went into Urban Mattress -- not pushy at all and I felt like I got the right bed when I left. Unfortunately, the bed isn't as comfortable as I first thought it was. It is a bit hard in the cold weather and I sometimes wake up with back pain. Still going to see if it gets better, but waiting to see.
Just bought an Urban Naturals mattress. I was really excited about the idea of it being all natural after some of things I read online about VOCs. Overall, it feels like a great mattress and I really don't mind that I paid more than a Casper for it being natural and not hurting my baby and me.
Great experience in the store and great experience when I got the mattress. The delivery folks were really friendly and the mattress ended up being the perfect thing for my back pain. I couldn't be happier.
Had a good experience in the store, but afterwards didn't get my mattress for over 3 weeks. There was a lot of back and forth, and I finally got it, but there wasn't good communication during that process and the company should try to get better at this piece of their customer experience. Overall, bed is okay.
I feel like I might have overpaid a little bit. I didn't do a lot of research because my friends told me about Urban Mattress. After I bought the Urban Naturals model, I looked online at similar mattresses and think that it may have been a little bit on the expensive side. Not a complainer, but should have looked at what was out there before I shopped.
Got my mattress from the Berkeley store and it was a great experience. Todd was amazing, not pushy, but helped me find what I needed. After that, I feel like I am actually sleeping better and living better as a consequence. Great stuff!
Bought Dunlopillo Harbor Lux Queen in June. By August, both sides sloped outward and there was a ridge down the middle. For $1,200, you would think it would have been a good quality mattress. It wasn't.
Won't be shopping here ever again.
Update: Amazing customer service! Got a message from Nathaniel, the owner. He said it sounded like a warranty issue. He offered to exchange my mattress, including exchanging it for a more expensive mattress, at NO ADDITIONAL EXPENSE. I picked another mattress I liked, and it will be exchanged next week. I was not even charged for delivery. Will be sending my daughter here to buy a mattress next week.
Won't be shopping for a mattress any place but URBAN MATTRESS.
I have only had one other mattress shopping experience, and it was DREADFUL (MattressLand, Springfield VA), so I don't have a very large basis for comparison. But, I DID end up buying a mattress here, so I am giving it a thumbs up. The staff was nice and not pushy at all. Answered our questions and provided a little guidance, and helped us find a great mattress. They provide free delivery to my house, free removal of the old mattress, and/or will help you to move the old mattress to a guest bedroom (or wherever).
Bonus: Urban Mattress donates 2% of the purchase price to a charity of your choosing (you can select one of four). I thought that was a really nice touch.
What a great experience! Our first day of shopping for our teen son's new bed set. We are not impulse buyers and very rarely make a purchase at our first stop. Josh made this an easy and painless process! Prices were comparable to other places and included a warranty and trial period. Thank you Urban Mattress!
Best experience I've ever had buying a mattress! Ethan at the Denver location was incredibly helpful for my husband and I when we decided to upgrade to a king bed. They encourage you to really lay on the mattresses and even turn on relaxing music for a full experience. They don't push certain beds on you and do not seem to be working on commission. Additionally, Ethan honored a sale price that we talked about even after the sale was over. Overall an incredible experience in terms of customer service, and the bed we're getting is the most comfortable I've ever slept on!
A Company with Heart I learned a lot about Urban Mattress Denver on a recent visit. The people at this company are doing some really great things outside of the sales floor. For instance, they support a program that helps convicted felons find work. This reduces recidivism and adds to the overall health of the economy. Plus, it's just a good thing to do for folks who may be looking for a second chance in life. There are some really wonderful mattresses at Urban Mattress Denver. I was really impressed with the upscale ones made by Vispring. Ethan, the owner, told me that The "VI" in Vispring stands for the Roman numeral 6. It represents the six turns to each coil. That makes a difference, believe me. You should try one out. This is a really great store with even better people. Sleep well!
The guys took time to ensure we picked the right mattress and they also have some pretty awesome financing options. Highly recommended for anyone that is in the market for a new mattress or Tempur-Pedic Thanks again!
Great experience! I was a little wary about buying a mattress - it had been a while and you hear stories about mattress salesman, but Urban Mattress totally went above and beyond expectations! We walked in, were greeted by two friendly, easy going salesmen, offered a beer(!) and then Ethan, the owner, listened to us. He guided us to a mattress that, immediately, felt right, but showed us a handful of others just to compare. He knew exactly what we were looking for and made the whole process smooth and easy. The price was competitive with what we had been looking at online at another place, and he threw in a mattress protector for free (a win-win for them since they have a 90 day return policy). They stock locally made mattresses with 15 year warranties. They also support local schools and non-profits and all-around nice people. Highly recommend!
This was my first ever dealing with a mattress store, but this will not be the last. Any future business that I have will be done with Urban Mattress. My situation was slightly odd but Ethan made everything a breeze. He was extremely knowledgeable about the type of mattress that I needed, and even set it up to be delivered to my new apartment. The delivery itself went so smoothly and the movers were courteous and quick! Overall this has definitely been a 5-star experience and I can't recommend these guys/gals enough! Thank you Ethan and thank you Urban mattress!
Don't know where to start, but I simply can't say enough good things about my experience shopping at Urban Mattress...I just moved from Chicago, and making a long drive plus moving heavy things left my body completely shot. With my other shopping options, I was going to have to be without a bed for a few more WEEKS. I'd gotten a quote from UM a few weeks before I got here, so I decided to follow up with them- Ethan, specifically- and he not only honored the original price he gave me, but made sure I had my bed within 48 hours. He was an absolute delight, and this bed is a dream (see what i did there?!). Don't bother with other options- this is the way to go. THANK YOU for a wonderful experience!
I went to this place because of the great reviews and quickly learned that this place was nothing like others described except for the ones that show they got lack of service as well I walked in to buy a mattress the owner actually came up to help me I was there maybe six minutes trying out a couple beds with another customer walked in and he walked away after helping her he did some work on his computer I was confused as to why he stepped away maybe was because I had too many questions concerning the way the beds were made and the quality of the material. I thought those are common questions and fair to ask especially learning that buying a bed is no easy task. During that time I also noticed a shift in his attitude which was sort of alarming being that he bragged about the beds he has that he designed and created except for the ones that are over $10,000 when I walked over that section and at that time he decided to come back over and talk to me (I tried this on purpose to see what he would do) It was clear as soon as I did this what kind of person he was. He doesn't really have patience for someone buying his lower end beds which makes no sense to me he should just open up an all high-end bed store. I went elsewhere and bought a great bed and a much better deal than what I think much better quality from all of my research and visiting various other stores
This was an enjoyable experience. Large selection, fair prices, nice people to deal with. They lived up to their word and delivered as promised. My wife loves the mattress. We feel good to recommend.
Looking reviews, this place looks like quite the mixed bag. And while I cannot speak to the full shopping experience, I can speak my visit to their Colorado Blvd store. While I feel we were steered towards the extremely expensive mattresses, I can not think of a sales experience that didn't start by showing me the top of the line so I could "compare" property. That is sales, and I have learned to accept it. After learning why a mattress can cost more than my car, we spoke with a gentleman named Ethan who I believe is one of the owners. He was very knowledgeable, and also told us about what they are doing for charity in the Denver area. They specifically contract with a group that works with recently released convicts so that these who are entering the workforce with a large black mark on their CV an get work and d all for both themselves and an employer. Also a portion (I believe we were told 2%) of the sale is donated to local charities. And if you of not are for the charities they normally donate towards, you can request they donate it to the local charity of your choice. That is pretty awesome! Anyway, the only reason I would not purchase a mattress from Urban Mattress is that I have a family member in the industry and I know that Thanksgiving would be horribly awkward for the remainder of my years if I were to by a mattress from else. Granted if Ethan could get me g killer deal, I might be willing to live with some extra awkward with my stuffing.
I have had the mattress for 2 years and it is still just as comfy now as the day I got it. Got a bed stand for it a couple weeks ago for it. Easy set up. Great customer service, good prices.
Who knew trying mattresses could be so enjoyable? My fiancée and I went to three different mattress stores to try mattresses, and not only was the experience here so much better, but the beds were too. Johnny and Ethan helped us out with our purchase, and they did a great job. They tried to keep us in our price range, and left us alone to try things out, while at the same time answering all our questions. Also, stellar drinks.
We just had an amazing team deliver a HEAVY king mattress up our very old staircase. Urban Mattress has been an awesome team to work with, from the service in the store to the quick and professional delivery.
My husband and I were both waking up with back pain so we went in "just to look" but were so blown away by the quality and price we left with a brand new adjustable king bed. The bed was delivered the next morning and the crew even moved the existing bed into our guest room for us. The shopping experience was not just easy but enjoyable! Thanks UM!
Great customer service and a great mattress is what you get at Urban Mattress Boulder. I worked with Ken and got a knowledgeable sales associate. I initially got a mattress that was too firm and Eric was terrific about exchanging it for a different model. No extra cost to deliver to Nederland (twice!) and the guys were on time, quick and professional. I ran the mattress store gantlet doing research before buying, visiting 9-10 places. I found UMB was the most customer friendly of the group. After having back pain for a year, I finally bit the bullet and invested in my sleep quality with new mattress. Their product is more expensive but of much better quality and ultimately the 15 year no sag warranty sold me. After a month sleeping on it, I am extremely happy with this purchase and my buying experience. I will be buying from them again for our guest room. I highly recommend Ken and Eric over at Urban Mattress Boulder.
If you are looking for a mattress that is something out of the ordinary or have very special requirements, this is the place. It's family owned and run and the family member I worked with was incredibly knowledgeable and helpful. No high pressure but was happy to spend time with me and write up a proposal even though I was not ready to buy immediately. These are high cost mattresses but worth it, given that they include a lot of natural components, not just the mass produced trend of the year. They even called me in advance of a special sale recently to let me know the savings on my choice. It's wonderful that they don't upsell by package pricing like a lot of the chains. You can actually get "just" a mattress if that's what you want and need. We had recently already changed our base and want to assess that before changing another aspect. I will be back when I am ready to make the purchase of this model or the more expensive one I am still considering as there are pro and cons of each and a higher end product I have had in the past.
We needed a mattress four our son who just moved to town. Urban Mattress was the perfect choice! Eric was super friendly and helpful, guiding us to the perfect mattress. Delivery was free- and we had the mattress the next day. This is definitely the place to go for a quality product and excellent customer service!
Great experience for a great quality mattress. Confident sales team. No nonsense. In and out in 20 minutes. Mattress delivered 3 hrs later. Easy. Thank you!!
Best mattress store and customer service! Billy, Eric, Alexa and Ken were all so helpful and experts at helping us find the right mattress. We thought we found the perfect mattress and it turns out it was too firm for us. They exchanged it for the true perfect mattress after lots of visits and conversation about what we wanted in a mattress. We love it! We truly apprciated how friendly, caring and knowledgable they all were.
Superb service. Have never slept better, and don't want to get out of bed in the morning!! They were even willing to give me a temporary brand new mattress until the swell fancier one I bought was custom made. Everyone I came in contact with were wonderful and helpful. Delivery guys were clean cut, thoughtful, on time, reliable, nice, well trained, and as a bonus, delightfully funny.. overall shopping at Urban Mattress was dynamite experience. Highest recommendations,, I will never shop any other mattress company in Boulder..
I spent 6 months gearing up to buy a mattress because it's a major investment! I couldn't be happier to have gone with Urban Mattress. I originally purchased a firm mattress that ended up not being the right fit for my husband and I. The guys at Urban Mattress made the exchange easy, guilt-free, and super convenient. They GENUINELY care about getting you the perfect fit. Not to mention, the quality of their products is unparalleled. Without question, I will be telling everyone to go here to find their next mattress.
Excellent service, excellent knowledge, and we feel like we made an excellent purchase! Really very happy with our experience today and will be back for our next mattresses!
I highly recommend this mattress store. Very knowledgeable staff - the owner has been working with mattresses for almost 40 years. They have incredible quality mattresses at a very reasonable price, and are not a chain store. 10 year warranty. I found the owner extremely trustworthy, I think the whole transaction took 15 minutes because I told him exactly what I wanted and the price range, and he took me to the exact bed that I needed. That kind of service requires a certain kind of knowledge, intuition, and artistry that can't be found in sales people that have been in the industry for five months and work on commission. Plus the mattress will end up in my house for free within 24 hours. Honestly how could you ask for more.
Needed a mattress for my son's new big boy bed. These guys were awesome! I really appreciated that the sales guy was not pushy and he made delivery arrangements so quick and easy. I made a mistake to order the wrong size mattress and he took care of it without any problems. Great service, awesome mattress! The transition from crib to bed was so easy! I think the super comfy mattress helped. Thank you!
Very nice mattress store with high end choices. They have mattresses that cost 20 K plus made of horse hair and fine stuff.. :) really seriously. I just had to pick up a metal frame for my very plain but comfortable king size bed and found out a lot about many amazing mattresses. The gent was very nice who I talked too but I can never see spending 20 k on a mattress. Seems silly.
In the middle of a mattress emergency purchase they were calm, didn't take advantage of the "had to have" situation, the mattress was on time with tons of very helpful options and communication prior too. We were on the 4th floor, no elevator and not a single "look" or complaint, just wonderful! Oh, and the mattress is probably the best we have EVER had!!
We bought a queen sized mattress here today and had a very good experience. All salespeople were friendly and helpful. They weren't pushy, they gave us a few options and then left us to decide. We chose a mattress that was comparable to others we had seen in town and about $100 less than what other places were offering. The ambience was also nice--there's a water feature, fresh coffee, and nice lighting. It made me feel like taking a nap, which might be the point! I would definitely buy from them again! Oh, and free delivery is a nice touch!
FANTASTIC! Don't buy a mattress anywhere else. Service is great and the mattress is amazingly comfortable. The salesperson was extremely patient as we tried out a TON of mattresses and then referred us to the owner for a recommendation when we were couldn't make up our minds. Once we explained our dilemma (differences in softness requirements) he actually recommended a much less expensive option than we were originally considering - and we're both very happy with it. Slight delay in delivery (hour or so) due to confusion with the address but they called immediately upon realizing the number had been written down incorrectly and followed up with me twice. I'll never go elsewhere for a mattress!
Very positive experience from the moment we walked through the door until mattress and accessories were delivered.
Didn't realize how big a difference a decent mattress can make to get as good night's rest. I think it's great that you let customers know how to take care of their mattress to get the best out of it.View More Reviews
Weight. Really heavy to flip
The support is wonderful. Both my husband and I have bad backs, so good support is very important. Thank you
I wouldn't change anything.
We bought this mattress for our son and now we say he has the best bed in the house
Just thanks for the best night sleep I have had in years, should have changed sooner.
Mattress matches my body. Make Handles on sides to help rotate, move.
WIsh the pillow top was a little more 'squishy' like the Sterns and Foster we used to have.
Right amount of firmness. The box spring didn't fit down my stairs. Maybe ask customers about where the mattress is going so a split box spring can be recommended
Right amount of firmness. The box spring didn't fit down my stairs. Maybe ask customers about where the mattress is going so a split box spring can be recommended
Easier falling asleep and staying asleep
My insomnia started to get better. It is generally super comfortable to sleep on. I still am a habitual stomach sleeper, but it is easier to sleep on my side now. Good night!
Perfect firmness. Not rolling into hubby (I mean, I love him, but...)! Pretty heavy (kinda hard to put on the fitted sheet). Great customer service!
good things happen to good people, thanks again for making a great product
I purchased this mattress over 2 years ago now and it is still as comfortable as the day I bought it. I really love my Verlo! I looked at the competition and didn't feel comfortable spending the money on something I didn't know. I have only had Verlo mattresses in my lifetime and refuse to get anything besides. I am currently looking to see if the V7 or the V9 would be the next upgrade for me, since I am thinking about using my current for my spare room.
The mattress was worth the money. We fall asleep quicker and I am waking up pain free. I'd go as far as saying it's therapeutic. We purchased a memory/gel foam mattress and I'm a little concerned it might be too warm in summer.
Feel mattress is too hard for my back. Make it softer for my back
This is the most comfortable bed I've ever slept on!!
The mattress is perfect. We've gone from restless sleeping to hours of deep, peaceful sleep- and no more aches! Thanks! For the first time in ten years we don't want to get out of bed in the morning!
The first night was a little rough because it was so new but I love my bed! I think I would have spent more on a higher V series but I am satisfied with what I have. Thanks for a great nights sleep!
Both of our back's are not sore anymore like they were on our old mattress. I notice I'm less tired in the mornings due to not tossing and turning all night which is great! Very satisfied with our purchase and would return for all of our mattress needs :)
It's a great mattress and we love it
It is taking quite a long time for the new smell it dissipate
I don't toss & turn anymore and my back & neck don't hurt anymore! It's hard to find quality affordable sheets that fit well.
Don't wake up achy. Keep up the great work. You definitely have a wonderful product!
LOVE, LOVE our new bed!! Restful sleep! No more waking up with a sore back or shoulder anymore! Thank you!!!!
Thank you for a good nights sleep
Less back pain on the morning and more energy. Soften up the over all mattress....more 'cloud like'.
I sleep so much better on my Verlo mattress than I did on my old mattress. I get deep, relaxing sleep that has been very beneficial to me. I am worried about the handles sewn in to the sides of the mattress. The mattress is fairly heavy, so moving it puts a lot of force on the handles. I try not to put too much force on them because I am afraid of ripping them.
My Back does not hurt any more. I'd like it to be self-rotating. Let me know when you figure out how to do that. :)
The worst part of this mattress is getting off of it in the morning simply because I do not want to! It's amazing. The edge support is not outstanding.
Should have bought one sooner!!!!
No more shoulder pain. It must have been a pressure point on the old mattress.
The pillow top is just a little soft for me.
Great combination of being firm but soft and comfy.
Would like it for less than $1,000, but it is worth it.
So comfortable! Very satisfied
Nothing, I love it...never slept better
Bed is too firm. We will need to make it softer (more plush)
The new Verlo bed has made a world of difference. Both are sleeping much better.