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Novaform is a mattress brand, famous for being sold in Costco warehouse locations. It is owned by Innocor, a memory foam developer and manufacturer. Novaform exclusively sells memory foam beds, with an eye for detail on layering technology and innovation. Their offerings range from medium-firm Bella-Venta, ComfortGrande, FlexTech Firm, and Deluxe Comfort. They also have soft offerings in Alta Bella and Grande Elegance and medium soft in Valentina and Serafina Pearl brands. The big differences are the blends of foam and order of which they are placed for comfort. The softer mattresses have one more comfort layer than the firmer mattress varieties. Their mattresses range from 12'' to 15'' for the softer varieties though some have still claimed these are still too firm for soft lovers. Learn if one of their options will work for you!
Voila is aiming to disrupt the mattress-in-a-box market with its luxurious hybrid mattress that puts an emphasis in lots of comfort layers to melt away pressure points and also superior pocket coils. Overall, they have 11 layers to their bed, which is way different than most others in the mattress-in-a-box space. Do all those layers translate to better comfort? Take a look at the details to learn if this mattress is right for you!
Based on our aggregated reviews and our scoring method, we recommend Voila in this match up!
See Our Full Review of Voila
Some customers report feeling comfy, but others reported discomfort with their mattresses. Despite those that are completely satisfied, this brand has lower sleeper satisfaction scores than the average. Research on below for more specifics on whether this mattress will work for you.
There are mixed feelings from customers about the longevity of support of these mattresses. Though some enjoy the quality of these mattresses, if you are bigger than average, review the mattress specifications before purchasing.
For those that are hoping for impressive edge support, some report that these mattresses don't have the best edge support.
Everyone wants to find a mattress that will last over a decade, and when instead we get a mattress that hurts our backs after a couple months, we feel awful. That said, finding a mattress that is comfortable and durable is really hard these days. With more choices than ever, many companies are sacrificing quality to make a quick dollar. When it comes to these mattresses, unfortunately, they have some sleepers who have reported durability issues over a short time. Not every customer experiences durability problems, but do some extra reading to make sure that your choice works for your body.
It can be a difficult task understanding which mattresses get higher marks from customers versus others. Sleepers are highly satisfied with these mattresses overall based on the data we analyzed across the net. Even though you may have a different experience upon purchasing, it is a good starting place to do research into their offering.
A supportive mattress is essential for waking up refreshed in the morning. Overall, these mattresses are above average in terms of supporting sleepers. It is important to note for those that suffer with spine alignment or tossing and turning. Most folks report that these mattresses are supportive initially.
Edge support is the measure of supportiveness along the sides of the mattress. These mattresses provide solid edge support overall, but there are some folks that may experience more contouring along the edge.
Bowling Ball & Density Tests
The bowling ball test is perfect for those that want to measure mattress firmness. It is also a great test for measuring evenness of support across the surface. Overall, these mattresses will work well to provide even support.
We all want a mattress that will last for years, but because of the large amount of new companies making mattresses, it can be difficult for shoppers to find out. Luckily, customers are really responsive about what they like and what they don't like. These mattresses do a good job with durability for the average customer. Some folks that are heavier may find these mattresses don't last as long.
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Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable
I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.
I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.
We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!
Voila has really created a premium style mattress that's well worth the price. Instead of going to a local store to find a mattress with coils and memory foam we found Voila. We selected the plush style and are very happy with the softness and durability of the bed. We will be looking at Voila again when we need to replace another bed at our home.View More Reviews
My wife and I have couldn't be happier with our Voila mattress purchase! Delivery was timely and easy to track. The mattress was a lot of fun to open, we couldn't get the six year old to stop giggling at the insta-inflate! The mattress has a great look, with the patterned top and the wavy sides. But most importantly, it's super comfortable! We are both on the larger side, and the medium is perfect. I also love that it has great edge support for sitting, unlike many other box brand mattresses. Soft but firm, cool but cozy, Voila! Our new favorite mattress!
This mattress offers both firm support and the perfect amount of cushioning on top. We got the plush mattress and we love it. I was worried that it might not be firm enough but it offers great support! I love having a little extra memory foam on top, it makes it easier on aching joints. The mattress is also really pretty with a quilted white top. We are super happy with out Voila mattress!
I ordered my Voila mattress on a Saturday evening and it arrived on Wednesday morning! The mattress arrived early on the 3rd business day just as promised. Fast! The online order process was really simple and the website is easy to navigate. I originally thought about ordering the medium firm mattress, but my husband talked me into the plush. We are very pleased with it! The mattress is still very firm and sturdy, but with just the right amount of cushioning on top. (Great for my stiff joints). When we put the mattress on our bed I was pleased with how pretty is it! The top has a white quilted pattern that looks really nice.We are super happy with our Voila mattress! Lisa L Utah
I tried Casper, and another brand that also got high marks in a review. Voila is the one I kept (medium firmness) because it was the really comfortable. I purchased about 6 months ago, and still genuinely happy with it. It's soft on the top layer, and really gets rid of pressure points. On the Casper my arms were falling asleep and getting numb. The other one I tried, was way too soft and misaligned my spine. Even thought it was so "soft", I still had pressure points on it somehow. I felt sunk into a poor posture as I slept, and rolled into the center - it was horrible. The Voila, while soft and pressure relieving on the top layer, has great support. It's really a perfect balance. When I purchased, Voila was kind new to the game. I don't know if they've got more recognition since then, but I'm writing this for some reason at 2am because I just really like this mattress lol. The only down side, I really wish there was a way to change to covers on it. I have a mattress protector, but I'd still like to change the cover once a year. Maybe my impression, but it just looks yellowish compared to bright white sheets. But, perhaps not that white to begin with I can't remember. Overall pretty minor issue. And yea, it's heavy. I solo carried it up 2 flights of stairs. You probably would like 2-3 people for the job though. And yea, it is so comfortable. Part of the reason I'm writing this, is so Voila stays alive and if I ever need replacing or adding another mattress I know where to go.
We've had this bed a few weeks and so far it has been great. We set it up in our living room so we could be sure it was going to be the right fit and left our Sleep Number bed in place. One night we switched back to the Sleep Number bed and my husband said "NO MORE!!" We both woke up hurting. My only complaint is the company who delivered it. They would not bring it up my drive way and my husband had to go and pick it up in his truck. The man would not even come help him get it in the house! So much for good customer service from R and L Carriers in Birmingham, AL!
My Voila Mattress is the BEST purchase my husband and I have ever made. Not only is their customer service incredible- they made sure our mattress arrived at the house that we were moving to (across the country) the exact same day we moved in- but also the mattress is the best I've ever slept on. The Voila mattress is not just a chunk of foam like all other bed-in-a-box mattresses out there. The Voila mattress has springs that give support, while still offering you a choice in firmness (plush, medium, or firm). Honestly, I will never sleep on another mattress ever again. It is really that amazing!
For a while now, I have been having trouble getting comfortable in my bed--lots of tossing and turning, leg aches, back soreness, waking up frequently during the night, etc. A neighbor of mine recently purchased a Voila mattress and suggested that I take a look at the Voila products. My husband and I did some research on beds and decided to purchase the Plush Voila mattress. We slept on our new mattress last night, and it was really comfortable for both of us. The difference was amazing. I had thought, "Oh, my old mattress isn't that bad," but our new Voila mattress proved me wrong. We are so happy we purchased our Voila bed, and we highly recommend it to anyone in the market for a new mattress.
Love everything about Voila!! The mattress, the delivery/packaging, their customer service, the company, the people, the price point, firmness options…!
I bought this mattress after seeing a Sleepopolis review on it. I was originally looking at getting a Tempur-Flex Supreme, which they claimed this was very similar to. Well, it wasn't; this mattress is firmer than the Tempur, but I'm hoping the foam softens some over time. I will say that even though it's firmer than I originally wanted, it only took 2 weeks to get used to the change. The new foam smell went away after 2 days. Before I would wake up 2-4 times in the middle of the night and wake up with a sore back in the morning. Now I sleep like a rock. My girlfriend and I don't wake each other up anymore when either of us moves. I've been recommending it to all my friends because you can get the mattress and a decent platform bed frame all for under $1000. Shipping was fast; I ordered Monday and received it Thursday. I would recommend that you put on a sheet before setting anything else on it because the cover likes to grab fabric.
I ordered the 'soft' mattress and it is VERY firm. After extensive research and foam density comparisons I bought this mattress because it had a better warranty than the in store mattress that we liked with nearly the same specs. However, upon arrival this mattress is MUCH firmer than both the site and the reviews had led me to believe. I weigh 180 lbs and only get 1/4-1/2" compression when lying down which doesn't even fully conform to the small of my back. The mattress firmness is about a 6-7/10 compared to everything else I have tried, not the '3' that the mattress reviews tell you. The quality of the mattress seems nice and there have been no hassles with the ordering process which is why I gave it 3 stars, but after the required 30 day trial I will have to return mine.
No joke Voila is the best mattress I have EVER slept on!!! I had another competitor's boxed mattress before my Voila and there is no comparison. I travel a lot for work too and I can't wait to get back home to slumber upon my own personal cloud! Thank you Voila!!!!!
This has been the easiest mattress buying experience ever. No pushy salesman or going into a store to lie on a bunch of different mattresses. It arrived at the door one day, then we unrolled it, opened it up and done. I love that it is a hybrid of memory foam, latex, and pocket coils. We replaced my daughter's old saggy memory foam only mattress and she has loved it.
I have researched extensively on the kind of mattress we were ready to purchase. My decision was a hybrid . Glad I waited for this newer innovative option-because its the best of both worlds. Business on the bottom-Party on the top!. I consulted customer service because I wasn't sure the "soft " option would be supportive enough for my large husband, but it has proven to be great. Smooth delivery, easy set up, and a very well made product that is affordable for a high quality mattress. So happy to have a fantastic choice for a good night sleep for both of us! (P.S. The soft is on the firm side) We really got a winner!!
Purchasing a new mattress is one that I take seriously. I mean, you spend about half of your life -- a quarter for overachievers 🙂 --- in your bed. After researching and getting referrals from friends we settled on Voila. Wow!! We made the right decision. First of all, we didn't have to borrow a truck to get the thing to our house. It showed up in a box at our doorstep. We quickly carried it upstairs and popped open the bag. We were laying on our mattress within a short time. The best part is that we have slept like babies ever since we got it. Go buy one now!
Voila is an awesome brand with a great message. The mattress is one of a kind and you will feel the different the second you lay down on it. They are unlike any other hybrid mattress on the market and have been designed for many different levels of comfort. Look no further than Voila for you next mattress purchase!
We built a new home last year and one of the last things we thought about were mattresses. After finally spending all that money on a nice new home I found myself disgusted at what I now had to spend for nice mattresses. Not sure where along the way in life mattresses started costing your first born child, but they did! I was fortunate enough to hear about Voila Mattress from a friend and I was very skeptical about the quality when I was told they would come in a box, that the price was 2-3 times LESS than the quality mattresses I was looking at, and frankly I just did not believe it. I am so glad I took the gamble though. We got 3 of them and we love them. These mattresses are awesome. My kids can jump all over them, they can sleep like babies (they are not babies now) and I have nothing but positive things to say about them. I am not a sleep scientist so I cannot get into all the nitty gritty details about that, but can simply tell you I love these things.
Buying a mattress that comes to your door in a box is the way to go! Voila’s quality rivals the top-end store brands, the customer experience is awesome and they stand behind their product. I wish I found them sooner, but glad I did! So long, sleep number.
Hands down the best in the mattress biz.. I'd rate the mattress we purchased 6 stars out of 5 if it were possible. Also, the people at Voila don't come any better, love this place.