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Novaform is a mattress brand, famous for being sold in Costco warehouse locations. It is owned by Innocor, a memory foam developer and manufacturer. Novaform exclusively sells memory foam beds, with an eye for detail on layering technology and innovation. Their offerings range from medium-firm Bella-Venta, ComfortGrande, FlexTech Firm, and Deluxe Comfort. They also have soft offerings in Alta Bella and Grande Elegance and medium soft in Valentina and Serafina Pearl brands. The big differences are the blends of foam and order of which they are placed for comfort. The softer mattresses have one more comfort layer than the firmer mattress varieties. Their mattresses range from 12'' to 15'' for the softer varieties though some have still claimed these are still too firm for soft lovers. Learn if one of their options will work for you!
Sleep On Latex is an all-natural and eco-conscious choice if you want all of the benefits of memory foam, but don't want synthetic foams in your house. Latex is harvested from the rubber tree vs other foams that are made with petrolium or harsh chemicals. But how does it feel?
Based on our aggregated reviews and our scoring method, we recommend Sleep On Latex in this match up!
See Our Full Review of Sleep On Latex
Sleep On Latex: 8/10
Sleep On Latex: 7.8/10
Sleep On Latex: 8.3/10
No Back Pain:
Sleep On Latex: 7/10
Sleep On Latex: $799-$1549
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Sleep On Latex:
Get Yours Now
Finding out how sleepers really feel about a mattress is difficult business -- especially with some companies moderating reviews. These mattresses, unfortunately, don't get the best reception from customers versus competitors. There are still sleepers who are perfectly cozy with these products, but others that are not as much. Get more details on the specifics and hear from customers below.
In terms of having comfortable support for all, these mattresses have mixed feelings. Some customers feel comfortable and well supported, but others didn't feel that the mattress was equipped to provide comfort. If you are larger than average, these mattresses may not work 100% for your body.
Edge support is an essential item for those that like to lay close the edge of their mattress without dipping or rolling off. Some folks report this brand's mattresses are not evenly supportive and may dip for some.
Long lasting mattresses are wonderful, but not always simple to discover. Unfortunately, customers don't tend to rate these mattresses well in terms of durability. This means that some mattresses still may last years and years, while other customers find their mattress to break down quicker than expected. If you are bigger in body type, take a look at the reviews before purchasing.
Some customers were very happy with their new mattress, but others reported problems. Despite those that are cozy, this means that these mattresses have lower than average customer satisfaction. If you are considering one of these mattresses, make sure to read on for more information.
Support isn't equal to firmness. A well supportive mattress aligns the spine and leads to healthy sleep. Overall, these mattresses have had some mixed reviews when it comes to support. Most customers are happy with the support right after purchase, but some customers described feeling less supported as time went on.
For those that like the lay close to the side of their mattress or have mobility issues, even edge support is very important. At first, these mattresses do a good job with edge support, but some may find that it changes over time.
Getting a long-lasting mattress is awesome, and when our mattress is painful after only a few months, we feel cheated. That said, finding a durable mattress nowadays is really hard. With more products available than ever, some brands are sacrificing quality. With these mattresses specifically, some sleepers report problems with lasting comfort. Longevity issues aren't a guarantee, but make sure sure that you read up on the specifications to make sure your choice works for you.
Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable
I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.
I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.
We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!
Just got this mattress. I was so nervous about buying this without testing it out but thought the price was really good for a natural mattress without synthetic foams and flame retardants. It has some give on the surface but overall very firm, which is perfect. Also, the only smell when you open it is wool, a little bit like a barn, but soooo much better than a toxic chemical smell.View More Reviews
It has only been a week or so but the jury is still out. The mattress still seems to curl up slightly at the ends and is not really cosmetically appealing when the bed is made. Functionally, it seems pretty good, but will require I replace some level of box spring 4-5'' to bring to a realistic height. This is not my first latex and/or foam mattress so it really is a different animal. I will continue the trial and see. I trust consumer reports, and they rated it very high! Love the 100 day trial!
The helpful customer service team recommended the 9'' medium queen, and we've been very happy with it since it arrived two weeks ago. Easy to unpack (though it was challenging to wrestle the 120-pound box up two flights of stairs). No weird off-gassing smell. Has helped me sleep better. I wish I had bought this years earlier.
I have been looking around at mattress options for about three years, and finally the time was right to buy one. I choose Sleep on Latex because it seemed like the best combination of a good quality mattress for a reasonable price. It is comfortable and just what I was hoping for!
I like that this mattress sleeps way cooler than my previous memory foam mattress from the 'member only big box store'. It is also more comfortable and doesn’t have the chemical smell of memory foam. It did have a slight earthy smell but only for a couple days. I didn’t mind the earthy smell, it was very slight and reminded me that this is made from natural materials. I’ve been on the mattress a few weeks now and I’m very happy with the purchase. I have the soft mattress and my wife and I are both happy with the firmness level. I always felt that my previous memory foam was too hard, this is way better.
Very satisfied with the medium mattress. I also got a soft mattress topper and I'm happy with the combination. I also sleep so much better knowing there are no chemical flame retardants and other harmful VOCs in this mattress.
We love this mattress.. Great product, company and people. They truly stand by their product. Thank you!
Our order was filled and sent earlier than anticipated. Because of prior experience with a firmer latex mattress, we purchased a soft mattress. For us, this is extremely comfortable, and includes the underlying firm latex that gives good underlying support. We are very satisfied with our purchase.
I have slept on my queen mattress for about a week now. It is a soft (I’m a side sleeper). The top is soft, but the deeper support is reassuringly firm. A nice combination! Too early to give it 5 stars, but so far, so good.
good customer service, items arrived promptly
This mattress is a definite deviation from the norm so the first week was an adjustment getting used to the 'firmness' of the firm option but now I find I am not waking to joint pain in the hip or knees (from the side sleeping position.) I chose the 7'' firm mattress but in the near future I will add the 3'' topper of medium firmness.