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Novaform is a mattress brand, famous for being sold in Costco warehouse locations. It is owned by Innocor, a memory foam developer and manufacturer. Novaform exclusively sells memory foam beds, with an eye for detail on layering technology and innovation. Their offerings range from medium-firm Bella-Venta, ComfortGrande, FlexTech Firm, and Deluxe Comfort. They also have soft offerings in Alta Bella and Grande Elegance and medium soft in Valentina and Serafina Pearl brands. The big differences are the blends of foam and order of which they are placed for comfort. The softer mattresses have one more comfort layer than the firmer mattress varieties. Their mattresses range from 12'' to 15'' for the softer varieties though some have still claimed these are still too firm for soft lovers. Learn if one of their options will work for you!
Safavieh is a popular, low-priced furniture brand that is famous for their rugs and designer furniture. They are sold across the Internet and in major brick and mortar retailers like Walmart and Macy's. They make a variety of mattresses in foam and hybrid varieties, which most customers find comfortable initially. There are some complaints, however, about durability issues.
Based on our aggregated reviews and our scoring method, we recommend Safavieh in this match up!
Customer reviews can be difficult to get at and even harder to understand -- especially with companies coming in and out of the market quickly. These mattresses, unfortunately, don't score as well with customers. There are still customers that are happy with their mattresses, but others that are not as pleased. Research more below to learn about the specifics of the mattresses.
Some customers report that these mattresses don't provide the kind of support they expect. Though some folks are happy with these mattresses, if your body type is different than average, do some added research before buying.
For those that need longevity in their edge support., some reviewers report that these mattresses may not have the kind of edge support over the long term that you may need.
These mattresses may not perform as well long term. On a shorter than average basis, some sleepers have reported feel and durability issues. If you are searching for a mattress with lasting support and are of a heavier build, one of these mattresses may provide initial comfort, but do some added reading of customer reviews before purchasing.
With good data from sleepers, you can discover which mattress is best for you. However, there are many other brands that are trying to get your attention and convince you to buy their product. Customers report feeling both positively and negatively about these mattresses. Some are cozy in their new mattress, but others have complaints about the feel.
A supportive mattress that properly cradles the body is what you need for a better night's sleep. If you aren't supported by your bed, you are likely not getting the good sleep that you need. Most customers were happy with the support from these mattresses, but some had issues with the feel.
These mattresses offer good edge support, which is welcomed for those that like to sit on the side of the bed. Some that are larger may still experience sagging near the edges.
Mattresses may not last as long as they used to. A mattress that continues to stay comfortable after 15 years is becoming rarer and rarer. But, finding a mattress that really is cozy for a long time can save you lots long term. Unfortunately, sleepers have mixed thoughts about these mattresses. Some sleepers don't have any issues, but others report having quicker than average durability problems.
Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable
I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.
I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.
We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!
So I've has a few days to test this mattress out and i'm quite pleased with it so far. With mattresses, they are a dime a dozen. With so many manufacturers, sizes, firmness levels, etc, it can be quite a pain choosing a mattress these days. This mattress is your typical full size mattress however it's a hybrid one so it has the standard coil spring foundation in addition to a layer of foam material on top for added comfort. What I initially liked about this mattress was that it doesn't require a box spring like other conventional mattresses do. This seems to be the new thing for mattresses and it's one less thing to move and one less thing to buy in my opinion. With these box springless mattresses, all you need is a platform frame and you're good to go. I bought a relatively inexpensive one and it works just great for this mattress. First off, the thing about this mattress is the shipping. It's a mattress however it comes shipped in a square box. Comes packaged like a giant sushi roll and you simply cut the plastic wrapping off and the mattress unravels itself; kinda cool actually. Moving a traditional full size mattress meant a couple people and possibly a hand truck. This packaging/shipping method was far more easier to work with than if it were a normal mattress/box spring. I believe this mattress is a medium however it's quite plush. The top layer of the mattress offers a good deal of comfort without the sinking feeling some other mattresses have. It's firm enough to provide adequate support yet is also comfortable and you get that cushy feeling whenever you sleep on it. For those wondering about edge support, it's not quite as firm as a normal mattress however there is some edge support on the bed. If you sit directly on the edge of this bed, you'll probably slide off. If you plant your rear end a little bit off the edge then it's fine. Only thing I noticed about this bed (and not a huge thing) is that certain parts of the bed produces a crinkly noise like the sound when someone balls up a piece of paper. Kinda of a wax paper like sound to it. It's noticeable for me since the part of the mattress that makes this noise is right where I lay my head. Not a big thing and perhaps with some additional expansion time, it'll go away. Overall, very nice mattress for the budget conscience. Offers good support and very comfy.View More Reviews
First I wanted to state that this mattress comes in a tall box because it is compressed into a roll and is covered in plastic. And it is heavy so I suggest that if you are an older female like me, that you get some help because I didn’t! And just for your information, I placed the mattress onto my purchased metal frame that I have been using for several weeks. When you are removing the plastic, be careful that you don’t cut the mattress. I was very careful but could see how easily it could happen. I received the Full size & it was rolled from head to foot so make certain you have it turned this way because mine began unfolding / expanding before I got all the plastic off. That is another reason to have help. From what I could see, it looks like the mattress is 1st covered in a plastic bag before being wrapped in several layers plastic to protect it. I can’t be positive because I cut the bag and the mattress began expanding. So I did a lot of heavy lifting, moving, and bending which didn’t help my lower back. At first I thought the mattress was too firm/hard even with the pillow top. But I was still looking forward to sleeping on the new mattress and felt this was a good time to ‘check it out’. The next morning my back was much better. But to be certain it was the mattress helping my back, I’ve slept on it several nights to make certain. My back isn’t perfect (which will take some adjustments) but my back feels much better in the mornings.
The Safavieh Harmony 10'' SPRING Mattress, White in a Full size is a really comfortable mattress. When it was delivered, I was shocked to see it rolled up in a box. It was vacuum sealed in plastic. I just opened the box and cut the plastic to open it and the mattress just came open easily. I like the pillow top on it, makes it comfortable. Took about two days for the mattress to lay completely flat. It forms to my body and I do not toss and turn as much as I use to. When someone else is in the bed, you barely feel them move. I am really surprised at how incredibly sofa and comfortable this mattress is. I am considering buying another one for my other bed and maybe for my son's camper. It will be easy for him to put it in there because of it coming rolled up vacuum sealed in a box. It is in a tall box and is on the heavy side. The full size weighs 65 pounds so you may need help carrying it. When you cut the plastic off, make sure to be careful as to not cut the mattress itself. Also, position it where you would like it to be so that you do not have to keep moving it. Having someone to help you is a very good idea. After sleeping on it for a week, I do not wake up with back pain as much as I use to. I definitely will be recommending this Safavieh Harmony Spring Mattress to my family and friends. This is my new go to mattress for my home and for mine and my son's camper. Love it.
I was surprised it came in a small enough box to fit in any car, so if you have kids going to college, this is a mattress you can transport easily while it's still boxed. Once you take it out it takes 2 days for it to flatten. It's pretty comfortable to my surprise, considering the price is not high. Mattresses are expensive, but this one is a deal including the free shipping. It doesn't need a box spring. I've looked at several mattresses in this price range and for a 10 inch this is a very good deal.
This product is pretty comfortable, although I did add a mattress pad/cover to it for protection purposes. The sheets I have are for deeper mattresses so they are a bit 'loose'. Loved how it came all wrapped up. Made it very easy to move in to my new place and set up!
We purchased the king size and have been sleeping on it for the past 3 months now. It's very comfortable and I have no complaints.
Just what I needed for a good nights rest!
Falling apart in 2 months
Customer service helped me choose a firm mattress. I am happy that I went with Kiss. I really have been having the best sleep when I'm on my the new mattress.
I received this Safavieh Serenity 11.5" spring mattress in the Walmart Spark Reviewer program in exchange for an honest review. My daughter who is almost three had been waking in the middle of night very often. She would fall right to sleep when she would get in my bed but as soon as I put her back in her toddler bed she was up again. I knew it was time for a new mattress for her and this was perfect. The mattress arrived in a rather small box, at first I thought they had my order wrong but after opening I realized the mattress came in two pieces and rolled up. It was wrapped so tight in plastic as soon as I ripped the plastic open the mattress unrolled. It has the top and bottom piece and the top actually zips onto the bottom to keep them together. Having it come in two pieces made it a breeze getting it up to my daughters bedroom. I recommend waiting to cut the plastic open until the mattress is in the room it will be used in. The top piece is a memory foam topper very soft but firm, I don't think we will have an issue with the top having indents of where my daughter sleeps anytime soon. I did sleep on the mattress a few nights to give an accurate review. It is really nice there is no squeaky or spring popping noise when I move. Many nights my daughter asks me to lay with her until she falls asleep and the moving off the bed would wake her. On this mattress someone can be jumping on one side while the person on the other side will stay still. My only concern so far with this mattress is the top part is slightly bigger than the bottom so it hangs over the edges. If you are on the edge of the bed it feels like you are on a slant and will fall off. Other than that it is a nice comfy mattress.
WOW! Mattress in a box! I didn't even know that was possible, especially with a spring mattress. Because it arrives in such a convenient size, it makes transporting it to its final room very easy---no more hassle with trying to maneuver corners, stairs, etc. That being said, it is pretty heavy, so be sure to have another person with you. "Assembly" was very simple. Inside the box are two large rolls--one is the mattress, the other is foam topper. Remove from box and lay it on your bed foundation/bedspring. Next, just begin tearing the plastic and slightly unroll it, then continue to remove the plastic. I would recommend just using your hands and not a knife to remove the plastic, so as to not damage your new bed! Be careful as you do this. This is where additional hands/partner is a must! As you unroll it, it will eventually spring open pretty fast, so have someone around to help release it in a more controlled manner. Next, unroll the mattress topper the same way. It attaches via a zipper. Don't worry though, the zipper is small and several inches from the edges, so there is no way it will become bothersome in the future. The mattress is almost fully expanded, but took another hour or so to fully expand to the dimensions of my full-size boxspring. The directions state to allow for a full 48-hrs for full height, but it CAN be slept on immediately once it is out of the box! :) I couldn't even wait till night to try it out. I took an amazing afternoon nap and felt so well-rested. Later that night, my wife and I slept like babies! Felt so refreshed the next day. With each coil being individually wrapped, minimal motion is transferred across the bed---so no more disturbing your partner when you need to get up! Surprisingly, the edges have decent amount of support on them while sitting or getting in/out of bed. I also did NOT notice any "fresh-out-of-the-box" odor, but I did wait a few hours before putting on the sheets...just in case. Highly recommend this mattress!!
OMG!! I have never seen a mattress come shipped like this! How do you get a full sized mattress to roll up so that it fit into such a small box? Because it did come packed like it did it made it much easier go get it into my room for set up. It was much harder to get the old one out. When we opened the box the bed itself was in two rolls one was the springs or bottom part of the bed and when you release the last bit of tape stand back as it will spring open pretty quickly. Although it looks way too small to be the full 11 inches it does expand pretty quickly. The second roll was the memory foam portion of the bed and unrolled easily though not a quickly as the spring part and it did not expand as much as I’d have liked. I was surprised that this bed is a firm as it is. Frankly with the memory foam top I was expecting more give. I do like how firm it is but would prefer a thicker memory foam top. I had hoped it would expand more than it did. I also do not like having to push it back on be bed all the time since it moves when I get up and I can get up a few times a night for various reasons. All in all though I have been sleeping for longer periods of time without waking up and it has helped some with my back & joint issues while sleeping and for me that is a huge difference. How I really appreciate having a new mattress.
I needed another mattress for a second bedroom in my house. I was surprised and happy by how easy this was. It was incredibly nice to not have to be waiting around all day for furniture delivery people. This mattress ships rolled up in a box and was waiting for me when I got home. The box is a little heavy for one person to move. Unrolling the mattress and topper was easy. It took about a day for the mattress to lay completely flat for me. I slept on it for two nights and the sleep has been great. It has a great combination of softness and firmness.
I have to admit I was very skeptical at first. I mean come on A bed in a box and it be any good? Well I was fooled. The first night was just getting use to another mattress. The second night, I slept better. As each night came I slept better than I had in a LONG time. For the first time since my back surgery I actually didn't feel like I was all twisted up and aching from head to toe. I am very impressed with this mattress.
This mattress was very comfortable for the price but if you want to higher-quality and softer, I suggest going with a non-pillow top as this pillow top zips onto the mattress. Any queen-size sheets that you try to put onto this mattress without a sheet hook underneath will slip off and it gets very annoying
After two weeks of sleeping on this mattress, we decided we could no longer use the memory foam that goes on top of the spring mattress. It is unfortunately too soft for us and gives us both lower back pain, even when we are healthy people and have no antecedents. The company doesn’t take returns...
Provides additional support which adds to my sleeping comfort.
Very happy with this mattress. Very comfortable. Arrived quickly and well packaged.