Novaform vs Purple

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Novaform

Novaform is a mattress brand, famous for being sold in Costco warehouse locations. It is owned by Innocor, a memory foam developer and manufacturer. Novaform exclusively sells memory foam beds, with an eye for detail on layering technology and innovation. Their offerings range from medium-firm Bella-Venta, ComfortGrande, FlexTech Firm, and Deluxe Comfort. They also have soft offerings in Alta Bella and Grande Elegance and medium soft in Valentina and Serafina Pearl brands. The big differences are the blends of foam and order of which they are placed for comfort. The softer mattresses have one more comfort layer than the firmer mattress varieties. Their mattresses range from 12'' to 15'' for the softer varieties though some have still claimed these are still too firm for soft lovers. Learn if one of their options will work for you!

Purple

Purple® mattresses are taking the industry by storm with their super lightweight polymer that is purple. It uses 'smart grid' technology to keep things cool and relieve joint and pressure point pain. Overall, they run a bit less firm than other memory foam mattresses and are rated in the medium firmness range, which is great for side sleepers. Some folks love the feel of this mattress, though there are others that prefer a more traditional feel.

Based on our aggregated reviews and our scoring method, we recommend Purple in this match up!

See Our Full Review of Purple

Mattress Score

Overall Score:
Novaform: 7.8/10
Purple: 9.1/10

Customer Satisfaction:
Novaform: 7.7/10
Purple: 9/10

Price Value:
Novaform: 8.2/10
Purple: 9.1/10

No Back Pain:
Novaform: 8.4/10
Purple: 9/10

Price:
Novaform: $399-1899
Purple: $699-$1299

Novaform:
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Purple:
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Novaform's Owner Satisfaction

If you are considering one of these mattresses, make sure to read on for more information. Sadly, not all customers review them well overall. Some folks were cozy in their new mattress, but others reported trouble getting comfortable.

Novaform's Supportiveness

Some reviewers feel good amounts of support in these mattresses, but others have had problems with the support. For those that already have aches and pains, do some added research before purchasing.

Edge Support
These mattresses have mixed reviews when it comes to edge support. Some find these mattresses to have even support, but others had issues with supportive comfort and changes in support.

Novaform's Durability

These mattresses may not provide the kind of durability that you'd hope. Some sleepers have had complaints about the feel and durability over a short time. If you are searching for a mattress with lasting support and are of a heavier build, these mattresses may feel good initially, but do some added reading of customer reviews before purchasing.

Purple's Owner Satisfaction

Looking over customer reviews and ratings is a strong way to figure out if a company will meet your criteria. Overall, these mattresses are regarded highly by customers, but there are some that didn't feel as positively. Look over the below details to discover if one of these mattresses will fit your body.

Purple's Supportiveness

Supportive mattresses help align the back properly and help keeping things comfortable for years. These mattresses are well regarded for support by most customers, but some customers have reported not feeling 100% supported all the time.

Edge Support
Edge support is an important attribute for solid mattresses and for those that like to lay close to the side. These mattresses are competitive when it comes to edge support, but some heavier folks may experience more contouring along the sides.

Bowling Ball & Density Tests
Measuring mattress firmness with a bowling ball is a great way to undertand even support. These mattresses provide even support for most customers, but there are a few folks that experience issues with support longer term.

Purple's Durability

Mattresses with high durability are some of the most sought after by customers. However, with durability not always being the highest priority for companies, finding a durable mattress can be a difficult things to find. However, even with this, thhese mattresses specifically do well when it comes to durability. Most sleepers will see them last up to a decade. If you are larger in frame, you may find your mattress slightly less durable.

Browse Novaform Customer Reviews

Good if willing to put a few extra bucks into it

Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable

I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.

I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.

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Browse Purple Customer Reviews

Excellent - Jonah

I read and watched multiple reviews and was a little skeptical about if this mattress would be a good fit for me. I decided to give it a try, and am so happy with my decision. I have only been able to sleep on it a few nights, so I can't speak to long term satisfaction, but just the feel of the mattress is so unique and comfortable. Every time I pass by my bed now, I can't help but flop on it and lay there for a few minutes. If you are on the fence about trying the mattress, I would say go for it for sure. The only disadvantage that I've noticed so far is that it is near impossible to get out of bed in the morning. I was a few minutes late to work the last few mornings because I did not want to leave my bed. When I was reading all the reviews, I heard that purple fluffs up their review page to make their mattress look better. After trying this mattress, I do not believe that is true. I believe that people genuinely love the product and want to share it with other people. I am not typically one to go out of my way to write a review, but this product is incredible so I felt compelled to do so. Obviously everyone is different so you may not have the same experience I have had, but if you are on the fence and looking for a great mattress, give Purple a try.

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Disclaimer

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