Novaform Mattress Reviews

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Novaform

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Novaform is a mattress brand, famous for being sold in Costco warehouse locations. It is owned by Innocor, a memory foam developer and manufacturer. Novoform exclusively sells memory foam beds, with an eye for detail on layering technology and innovation. Their offerings range from medium-firm Bella-Venta, ComfortGrande, FlexTech Firm, and Deluxe Comfort. They also have soft offerings in Alta Bella and Grande Elegance and medium soft in Valentina and Serafina Pearl brands. The big differences are the blends of foam and order of which they are placed for comfort. The softer mattresses have one more comfort layer than the firmer mattress varieties. Their mattresses range from 12in to 15in for the softer varieties though some have still claimed these are still too firm for soft lovers.

Mattress Score

Overall Score: 7.8/10

Customer Satisfaction: 7.7/10

Price Value: 8.2/10

No Back Pain: 8.4/10

Price: $399-1899

Trial Period: Depends on Retailer

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Novaform's Specifics

Quality of Materials

The Novaform mattresses are made with medium grade memory foam, sold at a discount. Overall, these mattresses have multiple softness and firm options.

The pros: The pros are medium grade memory foams for a discount.

The cons: Medium materials and craftmanship, and most not made in USA.

Mattress Types

We'll go through each of the Novaform lines in detail.

Soft

The Novaform flagship soft mattress is the Altabella mattress. It has 1'' ultrasoft memory foam on top, 2'' soft gel foam underneath, 3.5'' egg crate channel foam, and 7.5'' base foam.

The pros: Very reasonable prices for the soft foams that are used.

The cons are that some report that some of Novaform's softer mattresses experience sagging issues.

Price Range: $599-$699

Final Score: 7.7 / 10

Medium-Soft

There are four mattresses in the Novaform's medium-softness line. Their Valentina memory foam mattress is 3'' of ultrasoft memory foam, 3'' egg-crate medium soft, and 6'' base foam.

The pros: Very reasonably priced memory foam mattress.

The cons: Reviewers mention that there is sagging over a shorter time than average.

Price Range: $499-$749

Final Score: 7.8 / 10

Firm

The last line for Novaform is their medium firm and firm line. The Bella Vinta gel-memory foam mattress is made of 2.5'' gel memory foam, 2.5'' egg-crate firm transition foam, and 7'' of foundational foam.

The pros: Very affordable medium firm mattress.

The cons: Some have reported that these mattresses sag quicker than usual.

Price Range: $499-$899

Final Score: 7.8 / 10

Browse Novaform Customer Reviews

Good if willing to put a few extra bucks into it

Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable

I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.

I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.

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