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Novaform is a mattress brand, famous for being sold in Costco warehouse locations. It is owned by Innocor, a memory foam developer and manufacturer. Novaform exclusively sells memory foam beds, with an eye for detail on layering technology and innovation. Their offerings range from medium-firm Bella-Venta, ComfortGrande, FlexTech Firm, and Deluxe Comfort. They also have soft offerings in Alta Bella and Grande Elegance and medium soft in Valentina and Serafina Pearl brands. The big differences are the blends of foam and order of which they are placed for comfort. The softer mattresses have one more comfort layer than the firmer mattress varieties. Their mattresses range from 12'' to 15'' for the softer varieties though some have still claimed these are still too firm for soft lovers. Learn if one of their options will work for you!
The Novaform mattresses are made with medium grade memory foam, sold at a discount. Overall, these mattresses have multiple softness and firm options, which fit the needs of most shoppers. That said, if you have chemical sensitivities to synthetic foams or prefer something with springs, these mattresses won't provide what you are looking for.
The pros: The pros are medium grade memory foams for a discount.
The cons: Medium grade materials and craftmanship means some had issues with durability and quality.
We'll go through each of the Novaform lines in detail.
The Novaform flagship plush (soft) mattress is the Altabella mattress. It has 1'' ultrasoft memory foam on top, 2'' soft gel foam underneath, 3.5'' egg crate channel foam, and 7.5'' base foam.
The pros: Very reasonable prices for the soft foams that are used.
The cons are that some report that some of Novaform's softer mattresses experience durability problems.
Price Range: $599-$699
Final Score: 7.7 / 10
There are five mattresses in the Novaform's medium-firmness line. Their most popular is the Serafina Pearl that has 3'' of ComfortLuxe™ Pearl Gel foam that keeps things cool on the top layer, 3'' of CustomWave™ foam that relieves pressure points while providing some resilient support, and lastly 8'' of base support foam that supports the back.
The pros: Very reasonably priced memory foam mattresses in the most common comfort range.
The cons: Reviewers mention that there are more common durability issues than average.
Price Range: $499-$1099
Final Score: 7.8 / 10
The last line for Novaform is their firm line. The Novaform Firm is their main offering for this line. It comes with 1'' of FlexTech foam that is responsive and bouncy, 1'' of Ultrasoft memory foam reacts under the sleeper, and 10'' of ultra supportive base foam to support stomach sleepers.
The pros: Affordability is one of the biggest benefits for these mattresses -- best suited for stomach sleepers.
The cons: Some have reported that these mattresses experience durability problems faster than usual, so if you are heavier, make sure to do extra research.
Price Range: $499-$899
Final Score: 7.8 / 10
Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable
I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.
I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.
We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!