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Nora is a Wayfair exclusive mattress in a box company. They have two mattresses, including a memory foam and a pocketed coil mattress, both designed to serve sleepers who are on a budget. It is another example of a major retailer making big moves in the disruptive industry of on-demand mattresses. As far as comfort, most customers like their Nora mattresses at first, but there are some complaints about heat retention, firmness, and durability for some customers.
Urban Mattress is both a retailer and a brand of mattress. They were founded in Boulder, CO in 2008 with only one store and have grown to 14 stores in over 12 cities across the US. Their retail operation carries other mattress brands such as Vispring (the luxury British bedding brand) and Tempur-pedic, along with their own brand Urban Mattress and Urban Naturals. They are also active in social responsibility, donating to local charities in each of their locations. They have a budget line of Urban Mattress bedding focusing on both memory foam and hybrid bedding with a mid-price point to fit any budget.
Based on our aggregated reviews and our scoring method, we recommend Nora in this match up!
See Our Full Review of Nora
Keeping customers happy isn't always easy, which is why finding a brand that does is an essential first step in finding the right product for you. These mattresses do very well with customer satisfaction versus others. Take a look at the specifics below to learn if one of these mattresses will work for you.
These mattresses are do a very good job at support versus others in the industry. Their materials offer solid support for the back and hips and most folks feel comfortable due to this. Reviews describe the mattresses as quite supportive and and don't mention initial issues with loss of resiliency.
Edge support is important for those that sit or lay close to the edge of the mattress and are looking for a supportive surface. These mattresses are rated well for edge support for those that need it.
Bowling Ball & Density Tests
A bowling ball on top of the mattress is a good way to measure support and firmness. These mattresses provide an even supportive structure throughout the mattress.
Having a mattress that lasts is important to all of us, but some companies don't put the same attention on durability. Luckily, these mattresses are above average when it comes to durability. Most folks will find that they are happy with their mattress after 5 to 7 years, but some folks that are heavier may find that there mattress doesn't last as long.
Check the Prices For Nora: Get Today's Prices
Input from customers is a powerful way to focus your list of potential mattresses to buy. Customers report being very satisfied with these mattresses, but there were some that weren't as comfortable. The below has more information about the feel of the mattress and a selection of customer reviews -- read on!
These mattresses support well. Customers report that their spines are aligned and hips and shoulders are cradled.
These mattresses also keep things competitive in regards to edge support, which is the evenness of support along the sides. For those that like to roll close to the edge of the mattress, these mattresses will do a good job being supportive to your body.
Bowling Ball & Density Tests
A bowling ball can be used as a good indicator of firmness, and it can also provide guidance on the difference of firmness throughout the mattress. In this way, it can show if there is even support or if some areas sag. Based on this, these mattresses are offer good and even support for the backs of sleepers.
One of the most important items for shoppers buying a new mattress is durability. Getting up to a decade of use out of a mattress is well rated in terms of longevity. However, there are a lot of factors like body type and quality control that can affect durability. These mattresses are very competitive when it comes to durability overall. There are some heavier folks that may experience a decrease in longevity.
So far so good. Love this mattress!View More Reviews
Mattress is VERY good and really comfortable. The odor that is in the mattress is VERY obnoxious. I have had it unboxed now since Friday and it is Monday and the odor is still VERY present. If it was NOT for the odor I would be giving this Mattress 5 STARS. It is an excellent buy, but the smell is TERRIBLE!
This mattress is EVERYTHING! Prior to purchasing this mattress I tried the Beauty Rest Black hybrid and it did not work. Then I tried the Mattress Firm memory foam mattress. Both were very costly . . .thousands of dollars. I have spinal stenosis and was beginning to experience problems sleeping, aching hip, back and shoulder problems. I had doubts about purchasing this mattress sight unseen and in a box no less. However, I read the reviews and decided to try it. I arrived home to find two large boxes at my door. I thought getting the mattresses out would be a real issue because they seemed to be packed pretty tight. My daughter and I turned the box upsideside down and let gravity help us get it out. It was much easier than I thought. I did not sleep on the bed for 24 hours to allow it to inflate. Last night was my first night sleeping on the mattress. I usually awake about 8:00 am in the morning. I went to sleep last night, did not wake up during the night, and when I woke up it was ll:22 am. I slept until almost NOON! I was shocked! It was the best sleep I have had in years. My bed linen was not badly rumpled which it use to be, which meant there was not a lot of tossing and turning. The cost was fantastic! Instead of spending over $3000 I spent around $800. Am I happy? YES!!!!!!!!!!!!! If you are considering this mattress get it!
As soon as I laid down, I fell asleep, and did not wake up until the morning! I have never fallen asleep that fast!
Mattress arrived within 2 business days and it's glorious. Very comfortable. Exceeded my expectations as far as comfort. It was a struggle getting our regular king size fitted sheet on, so will probably have to invest in deep pocket set, but totally worth it.
So cozy. Like sleeping on air.
I have had it for a week and I am not sure. Cooling layer is not as effective as it should be. Almost impossible to read a book or watch tv in this bed. Was hoping it would make my back and muscular issues a little better and it hasn't. Great price but I am not so happy. If it doesn't improve it will go back.
We were very pleased with the quality of the mattress and ease of delivery. It literally popped out of the box! Just what we needed.
Very comfortable; good price point.
pretty comfortable mattress, but there is a indentation in the mattress that runs from the top left to the bottom left. it seems like it was where it was secured when rolled up to ship. the indentation did not go away during the initial time for the mattress to expand after unrolling.
This mattress is amazing!!!! It is soft but with enough support. I no longer have back pain.
Perfect! Easy to set up and bring up stairs.
I have had this mattress for about a month now and I am so impressed. I was really worried about using a Memory Foam Mattress that I had never laid on, but I am not regretting taking the leap of faith at all! I no longer wake up with my arm falling asleep and I sleep so much better at night.
This bed is so comfortable. It feels firm when you first lay on it but then you sink in a little bit and pass out. I live in a house built in 1900 so the stairway and hallway are rather tight. I knew i had to get a bed in a box because a normal king size mattress would not make it. My wife is 6 months pregnant and she wanted a new bed asap. She likes firm beds while i do not. This one is perfect for both of us. The cool gel really makes me feel cool and I usually run hot. I am very impressed with the look and feel of the bed and I have recommended it to my mother and others. The price is fantastic.
It’s very hard to get up in the morning for work sleeping on this perfect mattress.
I really like this mattress. It's just as you see it here and is perfect for the bed. It seems to be good quality and just the right size for the bed. It takes a little time to get used to these kinds of mattresses, but so far they are working well for us.
We received the mattress today, taking it out of the packaging was easier than I expected. It is currently on the bed and looks very appealing. I can't wait to sleep on it we're going to have a hard time waiting for 24 hours. I only gave it four stars, because I haven't been able to sleep on it yet.
Arrived as expected. Mattress is definitely on the firmer side of things, and I'm a little disappointed in the cover for it. In the photos, it seems pretty taunt, however days after having opened my mattress, the cover still seems too large for the mattress itself, and doesn't seem very tight. Otherwise, the mattress is good!
Its a very comfortable mattress. I will be buying another one for my house
I like the mattress but my husband still hasn't gotten used to it yet. It's not as firm on the edges when you are sitting to put on shoes but overall I think it's a very comfortable bed especially for the price!
Fast delivery. Easy to unpack. Strong smell. After leaving unrolled for 2 full days (and not using) to expand and air out, it is still only 10" in height. Will be sleeping on for the first time on day 3. Excited to try out as it seems very comfortable.
Mattress hurt back, and is to soft for 280lb 6ft 5in person. I had not had any back problems until buying this mattress. Trying to return is a joke. Tried to take out return shipping from full refund price. If returning, remind of the full refund that is on the Nora description of item, or they will deduct the shipping costs.
Extremely comfortable mattress! It was VERY easily assembled once it came out of the box. We are pleased with the feel — the perfect firmnes
I love this mattress! I feel like I am floating on a cloud! I have fibromyalgia and usually toss and turn all night. I slept like a baby all night long and woke up without any pain!
I’ve been sleeping on this new mattress for a little over a week now, and I can say is it is the most comfortable mattress ever. Wonderful.
My husband loves the bed because it’s the memory foam but still firm enough for his liking. If you are looking for something squishier I wouldn’t recommend this bed.. but if you like firm it’s perfect!
I purchased this mattress when I moved into my new apartment this year and it was a HUGE mistake for me as since my back has been destroyed. From the onset the mattress felt hard and the longer I slept on it my back progressively got worse and worse. I realize that some people prefer a hard mattress. However, if you are 23 and want to retain your youth get another mattress
favorite mattress i have ever bought
Super comfortable and supportive.
Seriously the most comfortable bed I’ve ever slept in. It’s absolutely amazing, and completely worth the money!! It does take almost the full 48 hours to expand, but it’s worth the wait! I also have been trying for years to find the right mattress that’s not too firm but not too plush. This mattress is both firm and plush, and I absolutely love it. I definitely feel as though this is the best of both worlds in the world of mattresses.
It is an amazing bed.
Once unwrapped - took its form quickly. Comfortable to sleep on.
Most comfortable mattress I have ever had
It sleeps cool and it’s the firmness I prefer.
Love it! Purchased this mantras for my 4 year old kid and it’s so comfortable! I highly recommend this for anyone.
It is firm and comfortable. I have a bad back and had a knee replacement 4 mo. ago. It gives me the added support I need!
Still waiting for it to expand all the way out
Best sleep of my life tbh
Firm mattress which is perfect for me! Love it
Liked what I felt in the store, but it feels a little less magical at home. However, I can't complain much because it still really beats my old crappy Serta.View More Reviews
Unlike many mattress stores that I have been in, this experience was far from pushy -- and I had a lower budget, but experienced great service and a good overall experience. In the end, selected one of their urban mattresses and am very pleased with the feel of the bed. Good stuff!
Just bought from the Berkeley branch and it was such a great experience. Todd was amazingly helpful, but not pushy at all. He just wanted to direct me in the right direction and in the end, I got an Urban Mattress that I just love. Couldn't be happier.
I had a great customer service experience when I went into Urban Mattress -- not pushy at all and I felt like I got the right bed when I left. Unfortunately, the bed isn't as comfortable as I first thought it was. It is a bit hard in the cold weather and I sometimes wake up with back pain. Still going to see if it gets better, but waiting to see.
Just bought an Urban Naturals mattress. I was really excited about the idea of it being all natural after some of things I read online about VOCs. Overall, it feels like a great mattress and I really don't mind that I paid more than a Casper for it being natural and not hurting my baby and me.
Great experience in the store and great experience when I got the mattress. The delivery folks were really friendly and the mattress ended up being the perfect thing for my back pain. I couldn't be happier.
Had a good experience in the store, but afterwards didn't get my mattress for over 3 weeks. There was a lot of back and forth, and I finally got it, but there wasn't good communication during that process and the company should try to get better at this piece of their customer experience. Overall, bed is okay.
I feel like I might have overpaid a little bit. I didn't do a lot of research because my friends told me about Urban Mattress. After I bought the Urban Naturals model, I looked online at similar mattresses and think that it may have been a little bit on the expensive side. Not a complainer, but should have looked at what was out there before I shopped.
Got my mattress from the Berkeley store and it was a great experience. Todd was amazing, not pushy, but helped me find what I needed. After that, I feel like I am actually sleeping better and living better as a consequence. Great stuff!
Bought Dunlopillo Harbor Lux Queen in June. By August, both sides sloped outward and there was a ridge down the middle. For $1,200, you would think it would have been a good quality mattress. It wasn't.
Won't be shopping here ever again.
Update: Amazing customer service! Got a message from Nathaniel, the owner. He said it sounded like a warranty issue. He offered to exchange my mattress, including exchanging it for a more expensive mattress, at NO ADDITIONAL EXPENSE. I picked another mattress I liked, and it will be exchanged next week. I was not even charged for delivery. Will be sending my daughter here to buy a mattress next week.
Won't be shopping for a mattress any place but URBAN MATTRESS.
I have only had one other mattress shopping experience, and it was DREADFUL (MattressLand, Springfield VA), so I don't have a very large basis for comparison. But, I DID end up buying a mattress here, so I am giving it a thumbs up. The staff was nice and not pushy at all. Answered our questions and provided a little guidance, and helped us find a great mattress. They provide free delivery to my house, free removal of the old mattress, and/or will help you to move the old mattress to a guest bedroom (or wherever).
Bonus: Urban Mattress donates 2% of the purchase price to a charity of your choosing (you can select one of four). I thought that was a really nice touch.
What a great experience! Our first day of shopping for our teen son's new bed set. We are not impulse buyers and very rarely make a purchase at our first stop. Josh made this an easy and painless process! Prices were comparable to other places and included a warranty and trial period. Thank you Urban Mattress!
Best experience I've ever had buying a mattress! Ethan at the Denver location was incredibly helpful for my husband and I when we decided to upgrade to a king bed. They encourage you to really lay on the mattresses and even turn on relaxing music for a full experience. They don't push certain beds on you and do not seem to be working on commission. Additionally, Ethan honored a sale price that we talked about even after the sale was over. Overall an incredible experience in terms of customer service, and the bed we're getting is the most comfortable I've ever slept on!
A Company with Heart I learned a lot about Urban Mattress Denver on a recent visit. The people at this company are doing some really great things outside of the sales floor. For instance, they support a program that helps convicted felons find work. This reduces recidivism and adds to the overall health of the economy. Plus, it's just a good thing to do for folks who may be looking for a second chance in life. There are some really wonderful mattresses at Urban Mattress Denver. I was really impressed with the upscale ones made by Vispring. Ethan, the owner, told me that The "VI" in Vispring stands for the Roman numeral 6. It represents the six turns to each coil. That makes a difference, believe me. You should try one out. This is a really great store with even better people. Sleep well!
The guys took time to ensure we picked the right mattress and they also have some pretty awesome financing options. Highly recommended for anyone that is in the market for a new mattress or Tempur-Pedic Thanks again!
Great experience! I was a little wary about buying a mattress - it had been a while and you hear stories about mattress salesman, but Urban Mattress totally went above and beyond expectations! We walked in, were greeted by two friendly, easy going salesmen, offered a beer(!) and then Ethan, the owner, listened to us. He guided us to a mattress that, immediately, felt right, but showed us a handful of others just to compare. He knew exactly what we were looking for and made the whole process smooth and easy. The price was competitive with what we had been looking at online at another place, and he threw in a mattress protector for free (a win-win for them since they have a 90 day return policy). They stock locally made mattresses with 15 year warranties. They also support local schools and non-profits and all-around nice people. Highly recommend!
This was my first ever dealing with a mattress store, but this will not be the last. Any future business that I have will be done with Urban Mattress. My situation was slightly odd but Ethan made everything a breeze. He was extremely knowledgeable about the type of mattress that I needed, and even set it up to be delivered to my new apartment. The delivery itself went so smoothly and the movers were courteous and quick! Overall this has definitely been a 5-star experience and I can't recommend these guys/gals enough! Thank you Ethan and thank you Urban mattress!
Don't know where to start, but I simply can't say enough good things about my experience shopping at Urban Mattress...I just moved from Chicago, and making a long drive plus moving heavy things left my body completely shot. With my other shopping options, I was going to have to be without a bed for a few more WEEKS. I'd gotten a quote from UM a few weeks before I got here, so I decided to follow up with them- Ethan, specifically- and he not only honored the original price he gave me, but made sure I had my bed within 48 hours. He was an absolute delight, and this bed is a dream (see what i did there?!). Don't bother with other options- this is the way to go. THANK YOU for a wonderful experience!
I went to this place because of the great reviews and quickly learned that this place was nothing like others described except for the ones that show they got lack of service as well I walked in to buy a mattress the owner actually came up to help me I was there maybe six minutes trying out a couple beds with another customer walked in and he walked away after helping her he did some work on his computer I was confused as to why he stepped away maybe was because I had too many questions concerning the way the beds were made and the quality of the material. I thought those are common questions and fair to ask especially learning that buying a bed is no easy task. During that time I also noticed a shift in his attitude which was sort of alarming being that he bragged about the beds he has that he designed and created except for the ones that are over $10,000 when I walked over that section and at that time he decided to come back over and talk to me (I tried this on purpose to see what he would do) It was clear as soon as I did this what kind of person he was. He doesn't really have patience for someone buying his lower end beds which makes no sense to me he should just open up an all high-end bed store. I went elsewhere and bought a great bed and a much better deal than what I think much better quality from all of my research and visiting various other stores
This was an enjoyable experience. Large selection, fair prices, nice people to deal with. They lived up to their word and delivered as promised. My wife loves the mattress. We feel good to recommend.
Looking reviews, this place looks like quite the mixed bag. And while I cannot speak to the full shopping experience, I can speak my visit to their Colorado Blvd store. While I feel we were steered towards the extremely expensive mattresses, I can not think of a sales experience that didn't start by showing me the top of the line so I could "compare" property. That is sales, and I have learned to accept it. After learning why a mattress can cost more than my car, we spoke with a gentleman named Ethan who I believe is one of the owners. He was very knowledgeable, and also told us about what they are doing for charity in the Denver area. They specifically contract with a group that works with recently released convicts so that these who are entering the workforce with a large black mark on their CV an get work and d all for both themselves and an employer. Also a portion (I believe we were told 2%) of the sale is donated to local charities. And if you of not are for the charities they normally donate towards, you can request they donate it to the local charity of your choice. That is pretty awesome! Anyway, the only reason I would not purchase a mattress from Urban Mattress is that I have a family member in the industry and I know that Thanksgiving would be horribly awkward for the remainder of my years if I were to by a mattress from else. Granted if Ethan could get me g killer deal, I might be willing to live with some extra awkward with my stuffing.
I have had the mattress for 2 years and it is still just as comfy now as the day I got it. Got a bed stand for it a couple weeks ago for it. Easy set up. Great customer service, good prices.
Who knew trying mattresses could be so enjoyable? My fiancée and I went to three different mattress stores to try mattresses, and not only was the experience here so much better, but the beds were too. Johnny and Ethan helped us out with our purchase, and they did a great job. They tried to keep us in our price range, and left us alone to try things out, while at the same time answering all our questions. Also, stellar drinks.
We just had an amazing team deliver a HEAVY king mattress up our very old staircase. Urban Mattress has been an awesome team to work with, from the service in the store to the quick and professional delivery.
My husband and I were both waking up with back pain so we went in "just to look" but were so blown away by the quality and price we left with a brand new adjustable king bed. The bed was delivered the next morning and the crew even moved the existing bed into our guest room for us. The shopping experience was not just easy but enjoyable! Thanks UM!
Great customer service and a great mattress is what you get at Urban Mattress Boulder. I worked with Ken and got a knowledgeable sales associate. I initially got a mattress that was too firm and Eric was terrific about exchanging it for a different model. No extra cost to deliver to Nederland (twice!) and the guys were on time, quick and professional. I ran the mattress store gantlet doing research before buying, visiting 9-10 places. I found UMB was the most customer friendly of the group. After having back pain for a year, I finally bit the bullet and invested in my sleep quality with new mattress. Their product is more expensive but of much better quality and ultimately the 15 year no sag warranty sold me. After a month sleeping on it, I am extremely happy with this purchase and my buying experience. I will be buying from them again for our guest room. I highly recommend Ken and Eric over at Urban Mattress Boulder.
If you are looking for a mattress that is something out of the ordinary or have very special requirements, this is the place. It's family owned and run and the family member I worked with was incredibly knowledgeable and helpful. No high pressure but was happy to spend time with me and write up a proposal even though I was not ready to buy immediately. These are high cost mattresses but worth it, given that they include a lot of natural components, not just the mass produced trend of the year. They even called me in advance of a special sale recently to let me know the savings on my choice. It's wonderful that they don't upsell by package pricing like a lot of the chains. You can actually get "just" a mattress if that's what you want and need. We had recently already changed our base and want to assess that before changing another aspect. I will be back when I am ready to make the purchase of this model or the more expensive one I am still considering as there are pro and cons of each and a higher end product I have had in the past.
We needed a mattress four our son who just moved to town. Urban Mattress was the perfect choice! Eric was super friendly and helpful, guiding us to the perfect mattress. Delivery was free- and we had the mattress the next day. This is definitely the place to go for a quality product and excellent customer service!
Great experience for a great quality mattress. Confident sales team. No nonsense. In and out in 20 minutes. Mattress delivered 3 hrs later. Easy. Thank you!!
Best mattress store and customer service! Billy, Eric, Alexa and Ken were all so helpful and experts at helping us find the right mattress. We thought we found the perfect mattress and it turns out it was too firm for us. They exchanged it for the true perfect mattress after lots of visits and conversation about what we wanted in a mattress. We love it! We truly apprciated how friendly, caring and knowledgable they all were.
Superb service. Have never slept better, and don't want to get out of bed in the morning!! They were even willing to give me a temporary brand new mattress until the swell fancier one I bought was custom made. Everyone I came in contact with were wonderful and helpful. Delivery guys were clean cut, thoughtful, on time, reliable, nice, well trained, and as a bonus, delightfully funny.. overall shopping at Urban Mattress was dynamite experience. Highest recommendations,, I will never shop any other mattress company in Boulder..
I spent 6 months gearing up to buy a mattress because it's a major investment! I couldn't be happier to have gone with Urban Mattress. I originally purchased a firm mattress that ended up not being the right fit for my husband and I. The guys at Urban Mattress made the exchange easy, guilt-free, and super convenient. They GENUINELY care about getting you the perfect fit. Not to mention, the quality of their products is unparalleled. Without question, I will be telling everyone to go here to find their next mattress.
Excellent service, excellent knowledge, and we feel like we made an excellent purchase! Really very happy with our experience today and will be back for our next mattresses!
I highly recommend this mattress store. Very knowledgeable staff - the owner has been working with mattresses for almost 40 years. They have incredible quality mattresses at a very reasonable price, and are not a chain store. 10 year warranty. I found the owner extremely trustworthy, I think the whole transaction took 15 minutes because I told him exactly what I wanted and the price range, and he took me to the exact bed that I needed. That kind of service requires a certain kind of knowledge, intuition, and artistry that can't be found in sales people that have been in the industry for five months and work on commission. Plus the mattress will end up in my house for free within 24 hours. Honestly how could you ask for more.
Needed a mattress for my son's new big boy bed. These guys were awesome! I really appreciated that the sales guy was not pushy and he made delivery arrangements so quick and easy. I made a mistake to order the wrong size mattress and he took care of it without any problems. Great service, awesome mattress! The transition from crib to bed was so easy! I think the super comfy mattress helped. Thank you!
Very nice mattress store with high end choices. They have mattresses that cost 20 K plus made of horse hair and fine stuff.. :) really seriously. I just had to pick up a metal frame for my very plain but comfortable king size bed and found out a lot about many amazing mattresses. The gent was very nice who I talked too but I can never see spending 20 k on a mattress. Seems silly.
In the middle of a mattress emergency purchase they were calm, didn't take advantage of the "had to have" situation, the mattress was on time with tons of very helpful options and communication prior too. We were on the 4th floor, no elevator and not a single "look" or complaint, just wonderful! Oh, and the mattress is probably the best we have EVER had!!
We bought a queen sized mattress here today and had a very good experience. All salespeople were friendly and helpful. They weren't pushy, they gave us a few options and then left us to decide. We chose a mattress that was comparable to others we had seen in town and about $100 less than what other places were offering. The ambience was also nice--there's a water feature, fresh coffee, and nice lighting. It made me feel like taking a nap, which might be the point! I would definitely buy from them again! Oh, and free delivery is a nice touch!
FANTASTIC! Don't buy a mattress anywhere else. Service is great and the mattress is amazingly comfortable. The salesperson was extremely patient as we tried out a TON of mattresses and then referred us to the owner for a recommendation when we were couldn't make up our minds. Once we explained our dilemma (differences in softness requirements) he actually recommended a much less expensive option than we were originally considering - and we're both very happy with it. Slight delay in delivery (hour or so) due to confusion with the address but they called immediately upon realizing the number had been written down incorrectly and followed up with me twice. I'll never go elsewhere for a mattress!
Very positive experience from the moment we walked through the door until mattress and accessories were delivered.