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Nora vs. Purple

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Nora is a Wayfair exclusive mattress in a box company. They have two mattresses, including a memory foam and a pocketed coil mattress, both designed to serve sleepers who are on a budget. It is another example of a major retailer making big moves in the disruptive industry of on-demand mattresses. As far as comfort, most customers like their Nora mattresses at first, but there are some complaints about heat retention, firmness, and durability for some customers.


Popular mattress-in-a-box company, Purple®, has taken the industry by storm with their responsive, purple colored polymer. The Purple Gel Grid used in their mattresses features air channels to keep things cool while providing a supportive cradling feel. With 13 mattresses to choose from, they run a bit softer than memory foam mattresses, being well-suited for side sleepers. Some folks love the feel of these mattresses, though there are others that prefer a more traditional feel.

Based on our aggregated reviews and our scoring method, we recommend both Nora and Purple in this match up!

Mattress Score

Overall Score:
Nora: 9.1/10
Purple: 9.1/10

Customer Satisfaction:
Nora: 9.2/10
Purple: 9/10

Price Value:
Nora: 9.3/10
Purple: 9.1/10

No Back Pain:
Nora: 9/10
Purple: 9/10

Nora: $369-$1499
Purple: $599-$5198

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Nora's Owner Satisfaction

Sleepers give these mattresses solid scores for overall satisfaction, which means when we did an investigation of the current data from customers, we found these mattresses were ranked highly. This gives a good beginning point for seeing if this brand will work for your body -- read on for more specifics.

Nora's Supportiveness

A supportive mattress is the key for a healthy night. You want something that will align your spine rather than causing you nightly pain. These mattresses do well supporting your spine.

Edge Support
For those that like sitting on the side of the mattress, edge support is very important. These mattresses are competitive with their edge support and don't have much support degradation along the edges.

Bowling Ball & Density Tests
Popular among readers, the bowling ball test is a good indicator of firmness and contouring, but also of support. If a mattress has lumpy support, some may find the mattress uncomfortable. Luckily, these mattresses offer good support and don't have many problems here.

Nora's Durability

Longevity is key to budget-conscious mattress shoppers. However, with mattress brands aiming for higher profits, it is not always an easy attribute to find. That said, based on the data from customers, materials, and craftsmanship, these mattresses are better than average when it comes to durability and will remain comfortable for over 5 years for most. But, some folks who are heavier may find their mattress loses some durability.

Purple's Owner Satisfaction

Most sleepers gave these mattresses solid ratings and felt comfortable with their sleep. Some customers, though, didn't feel as positively. If you are thinking about buying one of these mattresses, make sure to go over the mattress specifics below so you will know if it will align with your body.

Purple's Supportiveness

Supportive mattresses help align the back properly and help keeping things comfortable for years. These mattresses do a good job providing support for most folks, but some folks who are lighter or heavier in build may have complaints.

Edge Support
Edge support is a must-have attribute for great mattresses and for those that like to lay close to the side. These mattresses should do well with edge support, but some heavier folks may find there is a slight dip along the side.

Bowling Ball & Density Tests
Bowling ball tests are good indicators of firmness as well as support. These mattresses offer solid support for most customers, but there are some that mention issues with even support long term.

Purple's Durability

It's always difficult to find products that last over 10 years. Brands, for the most part, rather not make a product that lasts forever if they can make repeatable revenue. However, there are still great products to be found. These mattresses, for example, get high marks from customers on quality and durability. Most will find them last 7 - 12 years, though those who are of heavier builds may experience them faltering sooner.

Browse Nora Customer Reviews

So far so good
So far so good. Love this mattress!

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Mattress is VERY good
Mattress is VERY good and really comfortable. The odor that is in the mattress is VERY obnoxious. I have had it unboxed now since Friday and it is Monday and the odor is still VERY present. If it was NOT for the odor I would be giving this Mattress 5 STARS. It is an excellent buy, but the smell is TERRIBLE!

This mattress is EVERYTHING
This mattress is EVERYTHING! Prior to purchasing this mattress I tried the Beauty Rest Black hybrid and it did not work. Then I tried the Mattress Firm memory foam mattress. Both were very costly . . .thousands of dollars. I have spinal stenosis and was beginning to experience problems sleeping, aching hip, back and shoulder problems. I had doubts about purchasing this mattress sight unseen and in a box no less. However, I read the reviews and decided to try it. I arrived home to find two large boxes at my door. I thought getting the mattresses out would be a real issue because they seemed to be packed pretty tight. My daughter and I turned the box upsideside down and let gravity help us get it out. It was much easier than I thought. I did not sleep on the bed for 24 hours to allow it to inflate. Last night was my first night sleeping on the mattress. I usually awake about 8:00 am in the morning. I went to sleep last night, did not wake up during the night, and when I woke up it was ll:22 am. I slept until almost NOON! I was shocked! It was the best sleep I have had in years. My bed linen was not badly rumpled which it use to be, which meant there was not a lot of tossing and turning. The cost was fantastic! Instead of spending over $3000 I spent around $800. Am I happy? YES!!!!!!!!!!!!! If you are considering this mattress get it!

As soon as I laid down
As soon as I laid down, I fell asleep, and did not wake up until the morning! I have never fallen asleep that fast!

Mattress arrived within 2 business
Mattress arrived within 2 business days and it's glorious. Very comfortable. Exceeded my expectations as far as comfort. It was a struggle getting our regular king size fitted sheet on, so will probably have to invest in deep pocket set, but totally worth it.

So cozy
So cozy. Like sleeping on air.

I have had it for a week and I am not sure
I have had it for a week and I am not sure. Cooling layer is not as effective as it should be. Almost impossible to read a book or watch tv in this bed. Was hoping it would make my back and muscular issues a little better and it hasn't. Great price but I am not so happy. If it doesn't improve it will go back.

We were very pleased
We were very pleased with the quality of the mattress and ease of delivery. It literally popped out of the box! Just what we needed.

Very comfortable
Very comfortable; good price point.

pretty comfortable mattress
pretty comfortable mattress, but there is a indentation in the mattress that runs from the top left to the bottom left. it seems like it was where it was secured when rolled up to ship. the indentation did not go away during the initial time for the mattress to expand after unrolling.

This mattress is amazing
This mattress is amazing!!!! It is soft but with enough support. I no longer have back pain.

Perfect! Easy to set up and bring up stairs.

I have had this mattress for about a month now and I am so impressed
I have had this mattress for about a month now and I am so impressed. I was really worried about using a Memory Foam Mattress that I had never laid on, but I am not regretting taking the leap of faith at all! I no longer wake up with my arm falling asleep and I sleep so much better at night.

This bed is so comfortable
This bed is so comfortable. It feels firm when you first lay on it but then you sink in a little bit and pass out. I live in a house built in 1900 so the stairway and hallway are rather tight. I knew i had to get a bed in a box because a normal king size mattress would not make it. My wife is 6 months pregnant and she wanted a new bed asap. She likes firm beds while i do not. This one is perfect for both of us. The cool gel really makes me feel cool and I usually run hot. I am very impressed with the look and feel of the bed and I have recommended it to my mother and others. The price is fantastic.

It’s very hard to get up
It’s very hard to get up in the morning for work sleeping on this perfect mattress.

I really like this mattress
I really like this mattress. It's just as you see it here and is perfect for the bed. It seems to be good quality and just the right size for the bed. It takes a little time to get used to these kinds of mattresses, but so far they are working well for us.

We received the mattress today
We received the mattress today, taking it out of the packaging was easier than I expected. It is currently on the bed and looks very appealing. I can't wait to sleep on it we're going to have a hard time waiting for 24 hours. I only gave it four stars, because I haven't been able to sleep on it yet.

Arrived as expected
Arrived as expected. Mattress is definitely on the firmer side of things, and I'm a little disappointed in the cover for it. In the photos, it seems pretty taunt, however days after having opened my mattress, the cover still seems too large for the mattress itself, and doesn't seem very tight. Otherwise, the mattress is good!

Its a very comfortable mattress
Its a very comfortable mattress. I will be buying another one for my house

I like the mattress but my husband still hasn't gotten used to it yet
I like the mattress but my husband still hasn't gotten used to it yet. It's not as firm on the edges when you are sitting to put on shoes but overall I think it's a very comfortable bed especially for the price!

Fast delivery
Fast delivery. Easy to unpack. Strong smell. After leaving unrolled for 2 full days (and not using) to expand and air out, it is still only 10" in height. Will be sleeping on for the first time on day 3. Excited to try out as it seems very comfortable.

Mattress hurt back
Mattress hurt back, and is to soft for 280lb 6ft 5in person. I had not had any back problems until buying this mattress. Trying to return is a joke. Tried to take out return shipping from full refund price. If returning, remind of the full refund that is on the Nora description of item, or they will deduct the shipping costs.

Extremely comfortable mattress
Extremely comfortable mattress! It was VERY easily assembled once it came out of the box. We are pleased with the feel — the perfect firmnes

I love this mattress
I love this mattress! I feel like I am floating on a cloud! I have fibromyalgia and usually toss and turn all night. I slept like a baby all night long and woke up without any pain!

I’ve been sleeping
I’ve been sleeping on this new mattress for a little over a week now, and I can say is it is the most comfortable mattress ever. Wonderful.

My husband loves the bed
My husband loves the bed because it’s the memory foam but still firm enough for his liking. If you are looking for something squishier I wouldn’t recommend this bed.. but if you like firm it’s perfect!

Not Good For your back
I purchased this mattress when I moved into my new apartment this year and it was a HUGE mistake for me as since my back has been destroyed. From the onset the mattress felt hard and the longer I slept on it my back progressively got worse and worse. I realize that some people prefer a hard mattress. However, if you are 23 and want to retain your youth get another mattress

favorite mattress i have ever bought

Super comfortable and supportive.

Seriously the most comfortable bed I’ve ever slept in.
Seriously the most comfortable bed I’ve ever slept in. It’s absolutely amazing, and completely worth the money!! It does take almost the full 48 hours to expand, but it’s worth the wait! I also have been trying for years to find the right mattress that’s not too firm but not too plush. This mattress is both firm and plush, and I absolutely love it. I definitely feel as though this is the best of both worlds in the world of mattresses.

It is an amazing bed.

Once unwrapped - took its form quickly. Comfortable to sleep on.

Most comfortable mattress I have ever had

sleeps cool
It sleeps cool and it’s the firmness I prefer.

Love it!
Love it! Purchased this mantras for my 4 year old kid and it’s so comfortable! I highly recommend this for anyone.

It is firm and comfortable. I have a bad back and had a knee replacement 4 mo. ago. It gives me the added support I need!

waiting for it to expand
Still waiting for it to expand all the way out

Best sleep
Best sleep of my life tbh

Firm mattress which is perfect for me! Love it

So comfy!

Browse Purple Customer Reviews

I read and watched multiple reviews and was a little skeptical about if this mattress would be a good fit for me. I decided to give it a try, and am so happy with my decision. I have only been able to sleep on it a few nights, so I can't speak to long term satisfaction, but just the feel of the mattress is so unique and comfortable. Every time I pass by my bed now, I can't help but flop on it and lay there for a few minutes. If you are on the fence about trying the mattress, I would say go for it for sure. The only disadvantage that I've noticed so far is that it is near impossible to get out of bed in the morning. I was a few minutes late to work the last few mornings because I did not want to leave my bed. When I was reading all the reviews, I heard that purple fluffs up their review page to make their mattress look better. After trying this mattress, I do not believe that is true. I believe that people genuinely love the product and want to share it with other people. I am not typically one to go out of my way to write a review, but this product is incredible so I felt compelled to do so. Obviously everyone is different so you may not have the same experience I have had, but if you are on the fence and looking for a great mattress, give Purple a try.

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Ok Experience
It’s been an OK experience. We had a very old mattress so when our Purple mattress arrived and we tested it out the difference was big. The major good thing is that I don’t feel my husband moving and turning around anymore. That’s great! But other than that I can’t really say it’s an “out of this world, amazing mattress”. We were also disappointed cause we bought it just before thanksgiving and we asked them to check if a Black Friday sale was going to take place. No one could inform us anything so we went ahead and bought it with the current sale. We were very disappointed to find out on Thanksgiving Day that the sale at that time was the free Purple Blanket + $100 discount. We called and they couldn’t honor us that so that was a bummer.

Not enough give
I don't know when we purchased this mattress. I think if I were a back sleeper, it might be good, but I sleep on my side. This mattress does not allow enough give at the hips (contrary to pictures showing the spine in perfect alignment). So, my waist is pulled downward causing discomfort and constant shifting and readjusting. I think I slept better on my 20 year old mattress. I actually hope we can return this mattress and get something else. Would hate to have a mattress that we paid hard earned money for and can't stand to sleep on.

Nice Matress
Every morning my wife and I would wake up with back ache's from our old mattress. From asking around my chiropractor said many of his clients had tried the purple mattress and really liked it. We decided to purchase one and it is great. Nice and firm. We sleep much better at night and feel great in the mornings now.

terrible experience bought purple products some showed up, some didn't and purple customer service sucks they don't reply and have been no help what so ever. terrible experience.

Very Comfy!!!
We have not noticed a difference in back pain just yet but we do notice we don’t want to get out of bed in the morning due to the mattress being so comfy.

A gift for my pregnant daughter. She says PERFECT!!!

Does not disappoint
Once I got a few adjustments from my chiropractor and slept on my new purple mattress I haven’t had any back problems since. I’m very satisfied with my results.

I love this mattress. It is now my favorite place to be. So comfy and cool all night long.

I’m a big fan of everything but the bed. I love the pillow, the sheets, the driving cushion. 10/10 for those. The mattress is terrible. No matter which way I sleep I’m always waking up with lower back pain and I never realized it was the mattress until I started sleeping in hotels and waking up pain free. It’s 1000% the mattress :(

Not all it’s cracked up to be
I am not going to buy purple products again. I got the mattress which was advertised as being long lasting but after a few months it has obviously gotten worn in. It started to feel like crinkled plastic after less than 3 months and I thought about returning it but got lazy about it. We also got the purple mattress cover but the first time the baby wet the bed it went right through the cover. Mattress cover useless. The bed stand commercial shows sumo wrestlers fighting on the platform, but when mine showed up the holes were drilled in the wrong places by about a 1/4” which made it extremely hard to put together and 6 months later the metal bangs from warping and being pushed around by my weight. I spent a lot on this bed and all the great features advertised were hype and lies.

So comfortable
After hauling this heavy thing up two flights of stairs, my back was killing me. I unpacked the mattress, laid down, and within 5 min, my back was feeling great! I have had the Purple mattress now for more than 2 weeks, and I’ve had wonderful sleep and zero back pain. I need a firm mattress for my lower back, but as I’ve gotten older, a traditional firm mattress hurts my shoulders and hips. The Purple supports my back while it forgives my pointy bits. I love it! Can’t recommend it enough!

Still deciding
I am still deciding I fall asleep well but have been waking up with back pain pretty intense not sure if it’s the mattress or what yet

A great night's sleep!
I'd had my old mattress for 15 years, and knew I needed an upgrade. I compared over a dozen different mattresses before going with Purple - the reason I selected Purple was because of its new and unique technology. I'm so glad I went with it - it's so supportive and comfortable. My partner had trouble adjusting (side sleeper), but after about a week, he is well-adjusted and sleeps like a rock! The only issue I had is that the queen-sized mattress is definitely more than 100 lbs, but on the site, it's advertised as being less than 100. It was *extremely* heavy, and difficult to move once it's out of the case, but its level of comfort and support makes up for it all.

Purple review
Slightly firm but the softness feels luxurious

Maybe I need to sleep on the bed 2 more months.
Every morning my back is sore. The pain is about 8 of 10. An hour after I am up and moving around the pain disapates. I think I may need to add 200 lbs of weights during the day, to take some of the firmness out of the mattress.

Best bed purchase ever
I can’t reqlly say more than this bed is amazing. I have had it for two weeks now and sleep better than I ever had before

Amazing bed and customer service!!!
This is my second bed with purple and both times I have been more than pleased. I’ve never slept on a more comfortable bed or dealt with better customer service!!

Sleep like an angel in the clouds
I have multiple back issues including stenosis and bulging discs as well as osteoarthritis. By far the most comfortable bed I have ever slept in. I look forward to going to bed at night. It is now my haven. From couch potato to purple potato :)

Pretty upsetting.
I wish that I could write a review on the item that was suppose to be here last week but I haven’t received it yet. When I emailed purple they took almost a week to get back to me with a ****** nonsense answer that they ran out of material and would need another 1-3 weeks to make my mattress then they would have it shipped. I’m 8 months pregnant and sleeping on an air mattress because they ran out of material. Don’t ever buy from this company. You will be waiting months to receive your product with no communication from the actual company!!!

Purple rules all!
I love the color purple anyway but this mattress has changed my life! The best sleep I have had in 10 years! I'm getting them for the entire house!

It’s only been a week...
...but so far it’s been great. A mattress is a long term relationship though so what really matters is how I feel after a few months. So far I really do love it, but I was sleeping on garbage before. Trust me, I’ll edit this review later if my opinion changes.

Expectations Exceeded
I had high expectations.... you’ve exceeded them.

I gifted this to someone, and they gave it the best possible rating !

My dream bed!
Within 2 days of sleeping on this bed my neck and back pain was non-exsistent. I could sleep for 5 hours and wake up refreshed. It's been a month now and I am soo happy with my purchase..

Not Worth The Money
I wanted to support a local Utah company and was so excited to receive this mattress but this was a huge mistake. The quality of this mattress felt like a blow-up mattress that should cost a fraction of the price. For me (skinny guy sleeping on his stomach) it was just uncomfortable and felt weird. To be fair I've heard others say they bought it and like it but for me it was laughable to see what I received for $1200. I also bought the purple mattress protector and it feels like plastic compared to my previous one. Be careful because they won't refund the mattress protectors so I wasted about $70. Buyers beware!

Sleep finally restored!!!
I can’t believe how awesome this bed is! I did lots and lots of research and decided to get the Purple bed and I’m so happy I did! I have never slept better! Super happy with the bed!

Not impressed
First off, the king sized mattress does not fit on our king sized bed frame. It hangs off the foot of the bed and the slats show on the sides. Ridiculous. Never had this issue with any other bed. The waffle pattern feel isn't exactly soft and comfy either. Still we gave it a try to see if we got amazing sleep. It wasn't for us. I thought the returns process would be simple like Casper's. I called and the wait was long so they called back. Then instead of processing the return then and there like Casper did, I had to get an email and submit a return form. And then we'll see how the rest of the process goes. Also note that when you buy the mattress there is usually a free promo item. When you return the mattress, you cannot return the item so you are charged full price. There should be a note when you select the promo item to remind customers of this fact. I would have selected no gift. But I guess by being shady, Purple ensures if you hate the mattress, at least they sold you $130 sheets.

Let me start by saying WOW. I have been sleeping on a Nectar mattress for a while. Every morning I would wake up to lower back pain that would go away after 30 minutes. I blamed this on being 51. The first night sleeping on the Purple I woke with no back pain. My wife had back surgery 2 and 1/2 years ago she says this is a game changer. My only regret is not ordering this sooner and not ordering the pillow. PSA the sheets are also amazing.

Hands down the best mattress.
Hands down the best mattress. If Purple contacted me and said I needed to pay $300 more to keep the mattress I would rather pay it than give it up. The best investment and purchase I’ve ever made. My partner says the same thing!!

Great Sleep
I work 2 jobs, about 55 hours a week, and am on my feet 95% of that time. had lots of trouble sleeping thru the night until the Purple mattress came along. in 3 weeks, i have slept amazing. even slept thru my alarm 4 times!

The best mattress i've slept on period
This thing helped me rest on a whole nother level i will definitely buy another one when this one is of age.

Love it
Me and my fiancé absolutely love this mattress. We’ve slept so well since we’ve got it.

Our 2nd Purple Mattress
Loved our Purple mattress so much we decided to allow our guests to experience this great mattress as well.

This is life changing!
This mattress is absolutely life changing! I suffered back pain and haven’t slept well in years! The purple mattres has changed my life. I sleep like a baby and have no back pain at all!

Seriously good sleep
I was definitely skeptical about buying a mattress online, but with the return policy I figured I would try it. Best idea ever! I’m such a light sleeper, and I no longer get woken up when my husband is restless or the cats are jumping all around. Plus, it’s so comfortable!

Mattress is unique, but nice. Trying to do an exchange has been well...trying.
I got the wrong size mattress and while I appreciate their willingness to do an exchange, the process has been liborious. The product itself is quite nice for the price. Thank you.

Fixed all of my sleeping issues!
I’m a prominent side sleeper and was consistently waking up with shoulder and back pain. This new mattress solved those issues the first night I slept on it. I would definitely recommend it to anyone.

Feel like I'm falling out a bed wake up !with a back ache

10/10 would recommend to friend
This mattress is perfect. My wife and I both used to gravitate toward the center of our old mattress, where it caved in, and wind up fighting about which of us was on the other's side more. This isn't a problem anymore! We like sleeping together again! She even hooked up the TV in the bedroom! We're never leaving this bed. Seriously, it's great. It isn't hot. We can't feel each other move at night, which is good for my wife because I move around more than two pigs fighting under a blanket at night and now I get yelled at a lot less on the whole. Money well spent!