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Nora is a Wayfair exclusive mattress in a box company that is exclusively memory foam and designed for sleepers on a budget. It is another example of a major retailer making big moves in the disruptive industry of on-demand mattresses. As far as comfort, most folks love their Nora mattresses, but some had complaints about cooling and firmness.
Novaform is a mattress brand, famous for being sold in Costco warehouse locations. It is owned by Innocor, a memory foam developer and manufacturer. Novaform exclusively sells memory foam beds, with an eye for detail on layering technology and innovation. Their offerings range from medium-firm Bella-Venta, ComfortGrande, FlexTech Firm, and Deluxe Comfort. They also have soft offerings in Alta Bella and Grande Elegance and medium soft in Valentina and Serafina Pearl brands. The big differences are the blends of foam and order of which they are placed for comfort. The softer mattresses have one more comfort layer than the firmer mattress varieties. Their mattresses range from 12'' to 15'' for the softer varieties though some have still claimed these are still too firm for soft lovers. Learn if one of their options will work for you!
Based on our aggregated reviews and our scoring method, we recommend Nora in this match up!
See Our Full Review of Nora
Shopping for a new mattress is hard, which is why finding a brand with good customer satisfaction is a great starting point to finding if a mattress will work for you. Versus competitiors, customers are really happy with these mattresses. Take a look at the specifics below to learn if one of these mattresses will work for you.
A supportive mattress is one of the most important things to just about everyone. Even if you like a soft or a firm mattress, a bed that keeps your back feeling good for longer is what's important. Overall, these mattresses offer that kind of support.
Many folks looking for a new mattress mention edge support as a top request. These mattresses are reported to do well with edge support, which means that sleepers report feeling consistency in support near the sides of the bed.
Bowling Ball & Density Tests
The bowling ball test is a great way to measure mattress firmness and it does a good job measuring even support throughout the surface layers. These mattresses offer good evenness throughout the sleeping surface to help with better spine alignment.
All of us wants a mattress that really lasts, but some brands don't put the same kind of attention on building quality that lasts. That said, these mattresses are better than average when it comes to durability. Most will sleep comfortably for 5 to 7 years, but some folks that weigh more than average may discover it degrades faster.
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Not all sleepers like these mattresses. Some sleepers report feeling satisfaction with their new bed, but others not so much. Therefore, it is more difficult to estimate if one of these will work perfectly for you. Do additional research below to learn from customers if one of these will work for you.
Support isn't the same as firmness. Deep support means the mattress aligns the back and spine. Sadly, some customers don't find these mattresses to have great support. Most are satisfied with the supportiveness of the mattress right after purchase, but some have reported support issues as time as gone on.
For folks that sit or lay on the edge of their mattress, edge support is essential. These mattresses do a good job at edge support initially, but some didn't think that it was as comfortable long term as they had wished.
Finding a long lasting mattress is great, but it's not always that easy. These mattresses are not reviewed highly by customers when it comes to durability. This means that some folks may experience that their mattress lasts a decade, while other customers may have much faster discomfort. If you are bigger in body type, take a look at the reviews before purchasing.
So far so good. Love this mattress!View More Reviews
Mattress is VERY good and really comfortable. The odor that is in the mattress is VERY obnoxious. I have had it unboxed now since Friday and it is Monday and the odor is still VERY present. If it was NOT for the odor I would be giving this Mattress 5 STARS. It is an excellent buy, but the smell is TERRIBLE!
This mattress is EVERYTHING! Prior to purchasing this mattress I tried the Beauty Rest Black hybrid and it did not work. Then I tried the Mattress Firm memory foam mattress. Both were very costly . . .thousands of dollars. I have spinal stenosis and was beginning to experience problems sleeping, aching hip, back and shoulder problems. I had doubts about purchasing this mattress sight unseen and in a box no less. However, I read the reviews and decided to try it. I arrived home to find two large boxes at my door. I thought getting the mattresses out would be a real issue because they seemed to be packed pretty tight. My daughter and I turned the box upsideside down and let gravity help us get it out. It was much easier than I thought. I did not sleep on the bed for 24 hours to allow it to inflate. Last night was my first night sleeping on the mattress. I usually awake about 8:00 am in the morning. I went to sleep last night, did not wake up during the night, and when I woke up it was ll:22 am. I slept until almost NOON! I was shocked! It was the best sleep I have had in years. My bed linen was not badly rumpled which it use to be, which meant there was not a lot of tossing and turning. The cost was fantastic! Instead of spending over $3000 I spent around $800. Am I happy? YES!!!!!!!!!!!!! If you are considering this mattress get it!
As soon as I laid down, I fell asleep, and did not wake up until the morning! I have never fallen asleep that fast!
Mattress arrived within 2 business days and it's glorious. Very comfortable. Exceeded my expectations as far as comfort. It was a struggle getting our regular king size fitted sheet on, so will probably have to invest in deep pocket set, but totally worth it.
So cozy. Like sleeping on air.
I have had it for a week and I am not sure. Cooling layer is not as effective as it should be. Almost impossible to read a book or watch tv in this bed. Was hoping it would make my back and muscular issues a little better and it hasn't. Great price but I am not so happy. If it doesn't improve it will go back.
We were very pleased with the quality of the mattress and ease of delivery. It literally popped out of the box! Just what we needed.
Very comfortable; good price point.
pretty comfortable mattress, but there is a indentation in the mattress that runs from the top left to the bottom left. it seems like it was where it was secured when rolled up to ship. the indentation did not go away during the initial time for the mattress to expand after unrolling.
This mattress is amazing!!!! It is soft but with enough support. I no longer have back pain.
Perfect! Easy to set up and bring up stairs.
I have had this mattress for about a month now and I am so impressed. I was really worried about using a Memory Foam Mattress that I had never laid on, but I am not regretting taking the leap of faith at all! I no longer wake up with my arm falling asleep and I sleep so much better at night.
This bed is so comfortable. It feels firm when you first lay on it but then you sink in a little bit and pass out. I live in a house built in 1900 so the stairway and hallway are rather tight. I knew i had to get a bed in a box because a normal king size mattress would not make it. My wife is 6 months pregnant and she wanted a new bed asap. She likes firm beds while i do not. This one is perfect for both of us. The cool gel really makes me feel cool and I usually run hot. I am very impressed with the look and feel of the bed and I have recommended it to my mother and others. The price is fantastic.
It’s very hard to get up in the morning for work sleeping on this perfect mattress.
I really like this mattress. It's just as you see it here and is perfect for the bed. It seems to be good quality and just the right size for the bed. It takes a little time to get used to these kinds of mattresses, but so far they are working well for us.
We received the mattress today, taking it out of the packaging was easier than I expected. It is currently on the bed and looks very appealing. I can't wait to sleep on it we're going to have a hard time waiting for 24 hours. I only gave it four stars, because I haven't been able to sleep on it yet.
Arrived as expected. Mattress is definitely on the firmer side of things, and I'm a little disappointed in the cover for it. In the photos, it seems pretty taunt, however days after having opened my mattress, the cover still seems too large for the mattress itself, and doesn't seem very tight. Otherwise, the mattress is good!
Its a very comfortable mattress. I will be buying another one for my house
I like the mattress but my husband still hasn't gotten used to it yet. It's not as firm on the edges when you are sitting to put on shoes but overall I think it's a very comfortable bed especially for the price!
Fast delivery. Easy to unpack. Strong smell. After leaving unrolled for 2 full days (and not using) to expand and air out, it is still only 10" in height. Will be sleeping on for the first time on day 3. Excited to try out as it seems very comfortable.
Mattress hurt back, and is to soft for 280lb 6ft 5in person. I had not had any back problems until buying this mattress. Trying to return is a joke. Tried to take out return shipping from full refund price. If returning, remind of the full refund that is on the Nora description of item, or they will deduct the shipping costs.
Extremely comfortable mattress! It was VERY easily assembled once it came out of the box. We are pleased with the feel — the perfect firmnes
I love this mattress! I feel like I am floating on a cloud! I have fibromyalgia and usually toss and turn all night. I slept like a baby all night long and woke up without any pain!
I’ve been sleeping on this new mattress for a little over a week now, and I can say is it is the most comfortable mattress ever. Wonderful.
My husband loves the bed because it’s the memory foam but still firm enough for his liking. If you are looking for something squishier I wouldn’t recommend this bed.. but if you like firm it’s perfect!
Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable
I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.
I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.
We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!