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Nest Bedding vs. Novaform

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Nest Bedding

Founded in 2011, Nest Bedding is an exciting addition to the mattress in a box space. Their mattresses are manufactured in the US and include a high-end hybrid mattress, organic and natural latex and hybrid mattresses, a flippable mattress and more. With competitive price points compared to name-brand mattresses and a tradition of innovating based on customer feedback, there's a lot to love about Nest Bedding.

Novaform

Novaform mattresses are well known for being sold in Costco warehouse locations. Owned by memory foam developer and manufacturer Innocor, nearly all of the mattresses sold by Novaform are memory foam mattresses. Also found at popular retailers like BJ's and Sam's Club, Novaform's product offering and quality differs slightly per retailer. However, overall, with a variety of mattresses in different thickness options, Novaform gets some good initial feedback from customers. Still, there are some reported issues with heat retention, firmness, and initial comfort in some cases.

Based on our aggregated reviews and our scoring method, we recommend Nest Bedding in this match up!

See Our Full Review of Nest Bedding

Mattress Score

Overall Score:
Nest Bedding: 9.2/10
Novaform: 7.8/10

Customer Satisfaction:
Nest Bedding: 9.1/10
Novaform: 7.7/10

Price Value:
Nest Bedding: 9.1/10
Novaform: 8.2/10

No Back Pain:
Nest Bedding: 9.1/10
Novaform: 8.4/10

Price:
Nest Bedding: $849-$4699
Novaform: $225-$999

Nest Bedding:
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Novaform:
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Nest Bedding's Owner Satisfaction

Starting with a brand that has a good customer satisfaction rating is a good tactic. Based on online customer sentiment, these mattresses are rated well when it comes to comfort. Sleepers describe having good experiences with the brand and feeling comfortable in bed. Take a look below for the mattress specifics!


Nest Bedding's Supportiveness

A supportive mattress is the key for a healthy night. You don't want a mattress that hurts you at night. These mattresses do a very good job supporting the back while keeping things comfortable.

Edge Support
Edge support is one of the most important things to folks with mobility issues or enjoy sitting on the side of the mattress. These mattresses are competitive with their edge support and don't have much support degradation along the edges.

Bowling Ball & Density Tests
Popular among readers, the bowling ball test does a good job showing if a mattress is firm and its evenness of support. If a mattress doesn't do well providing even support, some may find the mattress uncomfortable. However, these mattresses do a good job providing even support for sleepers.


Nest Bedding's Durability

Mattresses with high longevity are some of the most looked for by customers. However, with some companies focusing more on profits and less on quality, finding a durable mattress can be a difficult things to find. That being said, these mattresses specifically have high marks from customers on longevity. Most customers should have them last up to a decade. If you are bigger than average, you may find your mattress slightly less durable.

Novaform's Owner Satisfaction

Using customer reviews as a guide can be great for discerning shoppers. Unfortunately, sleepers don't always feel great about these mattresses. Some feel cozy and comfortable, but others don't feel that way. If you are considering purchasing, make sure to get more information below.


Novaform's Supportiveness

In terms of having comfortable support for all, these mattresses have mixed feelings. Some reviewers are comfortable and feel supported throughout the night, but others didn't feel great after a night's sleep. If you would describe yourself as plus-sized, you should do added research to make sure you find a match for you.

Edge Support
Edge support is the amount of supportive resistance you get on the edge of the mattress and is important for anyone that likes to sit on the side of their bed. Some folks report this brand's mattresses are not evenly supportive and may dip for some.


Novaform's Durability

Mattresses that are very durable are great, but difficult to find. These mattresses are not reviewed highly by customers when it comes to durability. That said, some mattresses may last a significant time without problems, while other customers find their mattress to break down quicker than expected. If you have a wider frame than average, make sure to do some more research because you may be at a higher risk for durability issues.

Browse Nest Bedding Customer Reviews

Best Night’s Sleep
My husband and I love our new mattress. We are sleeping better than ever.

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King Alexander Series
Purchased this bed a couple weeks ago and wanted to give it some time to make sure before I wrote a review. This Bed is Fantastic! I did so so so much research and reading of reviews on beds to make sure I picked the right one. I'm still trying to figure out what some of the two star reviews are talking about. I'm almost mad they made me so nervous about purchasing the bed. I purchased the King in medium firmness and it is so comfortable....to the point that I was late for work one day which never happens! Keep in mind, my last bed was an old spring one with a memory foam topper. I think what really sold me was the customer service. The people that I talked to on the live chat were super awesome. I spent 10 minutes talking to one guy about my body weight and trying to decide which level firmness I should go with. Another company I was leaning toward was more expensive and didn't have any Black Friday deals. This wasn't a problem but the way they told me was. They went on about how they are a true mattress company unlike these "phony" other ones and that's why they don't give deals.... and you had to pay 100 bucks for delivery. anyway the customer service was fantastic and in my opinion that wins out every time, especially when it comes to returning something. In conclusion, mattress is great, I'm hoping to be able to get their pillows some day.

Very comfortable bed but sleeps hot
I wrote a review before for the Alexander signature bed, but it did not get posted. It was either too long or nest bedding didn't like what I said. I ordered the bed in the king size and medium firmness. At first the medium felt very hard and I had to check the tag on the bed to confirm it was medium. After a few weeks the bed softens up very nicely. Overall the alexander signature is extremely supportive and provided great pressure relief. the main issue my wife and I had was the bed slept very hot. We purchased a foundation from nest that was breathable (we were using new tempurpedic flat foundations). We also purchased bamboo sheets, wool comforter and linen duvet cover and four different bed protectors (two waterproof and cooling and two non-waterproof and cotton). Using the organic cotton bed protector the bed was cool enough to sleep on on most days. Ultimately we returned the bed for the hybrid latex. The bed would be a 5 star product if it slept cooler.

Overall a good bed
I returned my signature hybrid bed for the signature series "medium" because the hybrid did not feel enough like memory foam for me. The new mattress feels much more like a memory foam bed but maybe not quite to the level I was hoping. The mattress does sleep bit warm but overall comfortable. Customer service has been great.

Great bed and really helps
Great bed and really helps with my back problems

Incredible support/ pressure relief
I purchased the signature series medium firmness in the king size. I had very high hopes for this bed. I purchased a $2k bed from Denver Mattress about 1.5 yrs ago and have suffered from back pain the entire time. The Alexander arrived from FedEX (dumped in my driveway. Not nest bedding fault, but a lazy fedex driver). When I opened the box there was minimal offgasing, which went away quickly. I originally put the Alexander on a solid tempurpedic foundation. The bed at first felt much firmer then a medium. So much so that my wife wanted me to send the bed back after one day. After about a week the bed softened up very nicely and is a true medium. After the bed broke in a bit it was with out a doubt the most comfortable bed I've every slept in. The only problem was, my wife and I were waking up every night extremely hot. We were both so hot that it was hard to sleep. We tried two different cooling waterproof bed protectors, and a regular pillow-top non-waterproof cotton protector and bamboo sheets. The cooling protectors made the bed sleep hotter. I then purchased an organic stretch knit cotton protector (non-waterproof), the nestbedding foundation (which is very breathable) and the bed did sleep cooler (although I spent hundreds of dollars at this point). By this time I had already ordered the latex hybrid bed from nest to replace the signature bed. Ultimately, I highly recommend the Alexander signature bed to anyone looking for amazing support and an amazing feeling bed. However, if you sleep very hot you might want to look at the hybrid or latex beds. Also, nest beding was very easy to work with on the replacement. They had me donate the Alexander signature bed. I was able to find a very deserving couple that was sleeping on a 30 yr old mattress that are beyond happy they received this bed. Customer service was excellent from Nestbedding. If the bed slept cooler it would be a 5 star review.

The best mattress I've ever
The best mattress I've ever purchased!!!

Super comfy mattress!!!
Really liking this mattress, it's been great to sleep on. So much support and nice and thick. It definitely still smells like memory foam though even after having it for more than a month. I let it air out for a couple of days before using and can still smell it. This varies from mattress to mattress I'm sure but just be aware it can happen.

Alexander bed
Happy but at the moment having trouble with my shoulders hurting maybe needs to be softer. Contemplating ordering a king size if I can correct the shoulder ache

Love this bed...
Bought this mattress because our $3500 Tempurpedic became senile and lost its memory after only eight years. This Alexander Signature series mattress has been great right out of the box. We have been sleeping on it now for about 6 weeks and NO complaints. We highly recommend this mattress & company. Fast , friendly, knowledgeable service.

Great bed
Ordered online, wasn't sure I'd like it, but everything turned out great. Super soft and comfortable... my mom likes it better than her bed.

Extremely Comfortable
We have recently purchased the Alexander Signature series bed, and holy cow, I noticed a difference in sleep within the first week. I felt more rested, and it was sure comfy. It was really easy to take out of a box and move from the apartment building mail office to our apartment. The box ripped while we were carrying it, but it almost made it easier to grip the round mattress than the handles on the box. I would definitely recommend this mattress and nest bedding to whoever is talking about buying a new mattress. We also were able to try it out at an online mattress showroom we have in the Twin Cities called Sleep Sherpa. So if you are not from Minnesota, look up to see if there are any of those type stores by you!

Nest, Alexander series
Shipped quickly and neatly. Love the mattress, it needs a little time to mold into a custom fit the sleeper, and now after the adjustment period, I am finding more peaceful and restful sleeps. Love the financing tool as well! Super quick and easy.

Love the Alexander (soft) !
This was our 2nd purchase from Nest for our guest bedroom. We love the Alexander soft and the service Nest also provides. Thank you!

No regrets with purchase
Excellent. Well built/designed and no damage/flaws. I really am happy with this purchase, sleeping has improved and this is extremely comfortable. Sleepopolis was a fantastic resource for study. I chose this over five others. Very difficult decision, but again, I have no regrets.

Love our new mattress
Excellent customer service throughout the order process and all arrived as expected and on time. Bed is super comfy!

Favorite Memory Foam Matress
I’ll start by saying that I prefer a spring matress over memory foam but for a foam matress this is far and away my favorite I have slept on. Tried another brand and returned it as it was too firm for my preferences.

Signature Hybrid medium
So soft. A guy my size, 230 5'9'' sink right in. Great on wife's shoulders as a side sleeper. I myself prefer a bit more firm but highly recommend this mattress and Nest bedding for that matter. Great customer service and great communication.

Love it. A great nights
Love it. A great nights sleep.

Great bed
We have had the signature medium for about a month, king size. When we first got it, it was really firm, I couldn’t even sleep on it. But, it has softened up a bit, but no much. I have to say that I have since gotten used to it, and I actually find it very comfortable. I am used to sleeping on a pillow top soft mattress, so the transition was difficult, but worth it in the end. I sleep more soundly, and my arms don’t fall asleep anymore. I am a side sleeper, and no more back and hip pain. I do however, wish it was just slightly softer. If you are looking for a softer matress and are stuck between the soft and medium, the medium to me is slightly on the firmer side. I am 5’7”, about 140 lbs. my husband is around 200, but he can sleep on anything. Overall great mattress.

Alexander King Soft
I was hesitant to try buying a mattress online. I'm glad I did and I wish I hadn't waited so long. This mattress is not as soft as our last one but after sleeping on it a few nights, I realized that it is more supportive but still soft enough to snuggle into. Our previous mattress (from a retail store) in retrospect was too soft, didn't give enough support and was twice as expensive. This is a much better buy. My husband and I both love the new mattress. I'm glad I didn't go with the medium, it wouldn't have been plush enough for me. This feels more like a medium soft mattress. It was easy to set up. It's been over a month now and so far so great!

Firm Support on Par With Tempur-Pedic
I own a king Tempur-Pedic Contor firm, spent $USD 3300 several years ago and my wife and I really love it. The Nest Alexander firm king we purchased two months ago is absolutely fully comparable to it in terms of comfort and full body support at one third the price. Excellent value for the money, we cannot distingush any differences between the two mattresses.

Nest alexander signature medium
We had a spring mattress prior, never had memory foam. When needed, and overdue for, a new mattress, spent much time looking at mattresses and reading reviews. We got our mattress from Nest almost 4 wks ago. I like a softer mattress then my husband so compromised with a medium of the alexander signature mattress. Husband noticed a little outgassing, but I didn't (i do use 2 pillows). I did not feel there was any breaking in time, mattress was comfortable right away. Both of us are comfortable with this mattress although not sure it helps with my husbands back pain. I have a problem with hot feet so i was interested in the cooling of the mattress. The bed warms up under your body torso but elsewhere is cool. That helps me because i can move my feet and it is cool anywhere they are. There is some collapse at bed edge but has not been a problem and I do sit on edge to put socks and shoes on. It is difficult making bed, may be because set in platform bed and diff to get sheets around corners and edge- too heavy to lift corners up.

Great value and workmanship
Was skeptical, but now a believer. Great night sleep.

Great customer service
Very comfortable mattress, but their customer service is what makes this company stand out. Excellent.

Great product, so comfy!
I purchased the Alexandar signature series and I couldn't be happier with my purchase! One month in and it's as comfortable as ever! It's hard to want to get up in the morning...

More Than We Dreamed
I cannot find the words to express our satisfaction with The Alexander Signature Series Mattress. It is the best mattress we’ve ever owned. Period. Back problems gone. Pressure point pains gone. Stiff joins in the morning gone. A perfect night’s sleep every night since it arrived. We could not be more pleased!

The firm is REALLY FIRM
I'm in the process of contancting the company to try to change my mattress for the medium firm because the signature firm is almost like sleeping on the ground imo. I've had it for a month and a half and I've tried jumping on it and tried to break it in but it feels really hard. I'd go for the medium at least. 3 stars for positive customer support up to this point and the ability to finance through affirm

Never seen anything delivered like this!
My review is not about the mattress itself since I only had it for a day but about the way it's been delivered. I received a notification that my mattress will be delivered yesterday. I took the old mattress down and started waiting at home. It was getting late and I was wondering why it has not been delivered yet. I opened the door to check and found the box lying around by my rose bushes far from my door and one side of the was box open as if it has been thrown. They did not even knock on the door, apparently just throw it and left. Believe me, I get lots of deliveries and I've never seen anything like this. So frustrating. It made me question whether I bought my mattress from a wrong company.

Very happy
I am writing this review from my nest bedding mattress right now. My significant other and I are overjoyed with our decision.

The Alexander
This is our first memory foam mattress, to date happy with the quality. The mattress is firmer than I’m used to, but have been resting well. Maybe as it gets used it may loose some firmness but I would be okay with that. The delivery and set up went as planned no complaints.

Is the third time the charm??
Night #1 on our new Nest bed.... Well, we've tried 3 beds so far and we may have a winner!!! Thank you Josh in the Denver Nest Store who helped me with deciding on a model. Joe Alexander- after 1 night on our Alexander Signature Soft King - my husband got up and said his back felt good and the bed was "pretty good". That is a high compliment after 3 months of rock hard "soft" beds. And after 2 failed mattresses. A suggestion: R & D should come out with a mattress for waterbed lovers. We had ours about 20-25 years and it wore out. I know I'm not the only person who loved their waterbed and is now looking for that cushiony feel but is struggling. I hope we found our new bed!!! Looking forward to night #2!!! Kim 😊👍🏼🙌🏼

Holy Grail Mattress
I sincerely regret purchasing this mattress, because pretty much all I think about when I'm at work is getting back into bed. I recently decided that it was time for a new mattress and after inadequate research settled on a Purple. I know several people who claim, verbatim, that they are "obsessed" with their Purple, but it was entirely too firm for my liking. I realized that as a side sleeper I much prefer a softer mattress. When the recycling company came to pick the Purple up when I returned it, they told me a lot of people return them. I purchased the Nest Alexander Signature Series in soft, and I AM obsessed. It's squishy without compromising support, you sink into it but not so much that you get stuck. I do still think it has a memory foam feel to it even with the quilting, but it's not as pronounced or slow to react as many memory foams. If you're a side sleeper who loves feeling like you're sleeping on a cloud, I highly recommend the Nest Alexander Signature Series mattress in the soft comfort level.

Alexander Signature Medium
I love this bed! It's the best bed I have ever owned. The only bed I have ever slept on that felt better was in a fancy hotel and even though I looked under the sheets and googled the bed, it was not available for retail. I slept on my friend's bed that is the same as this, and bought mine based on that. I'm so glad I did!

BYE BYE PURPLE MATTRESS HELLO NEST BEDDING!
I just got my Alexander Signature Soft Mattress and I LOVE IT!!! I've never had such an amazing mattress. When I lay on the mattress, it hugs me in all the right places and gives me support where I need it. I feel like they actually made me a custom nest for my body! I had the Purple Mattress before, and after Nest Bedding, I realize how uncomfortable the Purple Mattress was. Purple sells you a slab of rubber with holes in it and markets it as a bed. Nest sells you the Rolls Royce of mattresses with the finest materials at an affordable price. Don't fall for Purple's creative marketing. if you're looking to buy a bed, buy a real bed from Nest. If you're looking to buy a science experiment, buy a mattress from Purple. Even better, Nest customer service is AMAZING. I called in and spoke to Amber because I had some concerns with being a little warm at night, probably because of the mattress protector I was using (which I purchased from Purple) and she sent me the Nest Cooling Mattress Protector (which I'm very excited to try) FOR FREE!! You can't beat a company that cares about the products they make, and the customers that buy it. Beds are different for everybody, some people like Purple but I definitely prefer Nest Bedding. If you're looking for a Mattress give Nest a try, you'll fall in love! (and deep soothing slumber) Thank you Amber for making my sleep experience awesome! Very excited to try the cooling mattress protector!

Pretty smooth
Pretty smooth

The company lived up to their promise
Bought the Medium mattress but it was too soft. Sent an email to the company to ask about upgrading to the firm mattress as we were within thne100 day time frame. Received a reply from the president of Nest almost immediately confirming that the new mattress would be shipped as soon as it was manufactured. It is perfect and Nest has a lifetime customer

Great for side sleepers who prefer soft mattresses
I had tried a Casper mattress and found it too hard, as I am a side sleeper. The purchase and shipping with Nest was easy. For the first night, I found the Alexander soft mattress to be too soft, but it took about two weeks for either the foam to firm up, or for my body to get used to it. I am now really liking the softness of the mattress, as it is plush on top and more gradiented below, while some other mattresses have a top plush layer, but you only sink until you hit a harder layer below. There was no odor with this mattress, the quilting on top is lovely and is nice enough without a mattress pad, and my dog absolutely adores the bed.

Great bed and even better company
I tried 3 different beds to help my side sleep aches and pains and the nest alexander signature was the best for me. Company were great to work with.

So happy we switched.
We've never slept on memory foam before, so this purchase was a huge decision for us. We were coming from a 13 year old Sleep Number that couldn't be salvaged any longer. It took some getting used to for the first month, but I'm so glad we switched. No more morning back pain! Still adjusting to how it feels as a side sleeper and still healing from the joint pain the other mattress caused, but every day is better. Thank you Nest!!! I hope to buy another for our guest room one day.

Browse Novaform Customer Reviews

Good if willing to put a few extra bucks into it
Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable

I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.

I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.

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Awesome
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.

Great Mattress and Price but too firm
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.

Bought it, returned it, opted for diff product
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.

Deserves 10 stars!
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.

We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!

Too Firm
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.

Too Hard
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.

Extremely comfortable
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.

Great mattress
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.

HORRID!!!!
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!

Great Mattress!!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.

Great Bed, Great Price
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.

Great Mattress
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.

Perfect for me
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.

Very firm
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!

Novaform @costco review
If you've owned a high end pillowtop mattress you will not be satisfied with this bed, If you haven't its perhaps doable, For the money right aroud 600 dollars its worth the money, It actually helped my wifes back, And she woke up without her usual discomfort, For me it felt to firm and lacked that luxurious feel and its not something i can imagine spending 1/3 OF MY LIFE ON FOR THE NEXT 10 YEARS, That being said again its still worth the money.

Promising
We have tried a number of the Novaform mattresses. Each one seemed to have great promise but fell just short. We love the affordability and potential of the mattresses. Our first Novaform serafina pearl gel memory was too soft (rated in top 4 on CR), but nice if you like plush. We then tried the Novaform firm memory foam, which was firm and comfortable but retained so much heat that I was waking at night changing shirts from sweat. And finally the serafina pearl firm with gel, once again too soft. I must admit, I have had lower back problems, so I look for firm to extra firm mattresses. For now, we are giving up on foam mattresses.

Provides support and gently hugs you
I've been sleeping on this mattress for a few weeks now and find it to be comfortable. The mattress is softer than I prefer with a very plush top layer that hugs your body and offers support (at the lower back). You do sink into the mattress a bit which can slow you down when changing sleep positions. Before this mattress, I slept on a foam mattress - it retained heat but I feel this mattress retains more heat. My spouse really likes this mattress though. There isn't any edge support. There is an off-gasing smell that lasted up to 48 hours after unpacking. Overall: nice support, a little too soft, retains heat but I like it.

Not Supportive
At first we thought this mattress would work for us, but after a week we knew it wasn't supportive enough. We are 60 and 59, 230 and 130 lbs respectively. I am a side and back sleeper, my husband a side and stomach sleeper. I noticed that the mattress didn't hug my lumbar region while sleeping on my back. I could feel a gap there and there shouldn't be. My husband thought it was too squishy, not firm enough. What we both disliked is that the sides cave in when sitting on the edge of the bed, so you basically slide off. We had to return it and we are now trying a Sterns and Foster pillow top firm. Back to basics for us.

The best purchase ever!
We were moving to Ireland and wanted to buy new beds for everyone but we had a budget as moving countries is expensive. We gone One queen and the kids got full size each. I was very nervous as we would not be getting to try them untill we were in Ireland. However, I need not have worried. They were the best purchase ever! I normally have back issues and have never woke up even once with stifness or soreness in my back. Still totally love this bed after nearly 10 months. My only issue is now when I visit friends or stay overninght else where, the beds seem completely sub standard.

Firm cradling comfort
My husband and I bought this to replace our 7 year old tempurpedic. This Novaform 14" Serafina is the most comfortable mattress my husband and I have ever slept on. That includes all mattress's at hotels, friends' and that we've owned. We're in the mid 50 to early 60's age range. It gives a firm but soft cradling support and is not hot like our previous memory foam. We read reviews in Consumer Reports and this met our budget and was one of the top rated mattress's. We got it on sale and is a great value even at full price. Highly recommend!!

Takes getting use to.
We purchased this mattress last year for a vacation cottage. We allowed it to sit opened on the bed overnight before we slept on it. We own a pillow top mattress at our home, so this was our first Memory Foam mattress and we purchased this based on good reviews and the price. The first few night we slept terrible! We both woke up sore each morning. After about 5 nights we finally started sleeping better. I do find it to be hot, especially if you are sleeping on your back. It is soft on the top, but very firm underneath so you have good support. We are going to buy a mattress topper to try and soften it even more to what we are used to sleeping on. Overall for the price it is a good mattress, but does take time to get use to.

More of a medium firm
I love having a king bed, it is lovely! First time trying out a memory foam mattress. My husbands only request was to get a firm mattress. I would say its more of a medium-firm. You do sink in a little right away. I woke up the first week with sore back, which I never have before on my other spring mattress, but I haven't recently, so I am wondering if my body had to first get used to it. I also am 19 weeks pregnant, which could have been part of it, or that the first week we didnt have a platform for it yet!! Me or my husband havent had any issues with overheating on it like I read in some of the reviews.

Great mattress
This was a first....after shopping all over for a firm mattress, (costs were &1200-$4800+). Reviewed Consumer Reports, this mattress was very highly rated and less than $1000. Then it went on sale in February!!! With Costco's return policy we decided to give it a try. Then we learned it would be coming in a box!!! A king mattress in a box!!??!! When it arrived...in a box...flat as a pancake...there was no way this was going to work.....wrong....within three hours this 'pancake' turned into a full size king extra firm mattress!!! No more tossing and turning it's the best nights sleep we've had in a very long time...granted, it's only been a week...but so far so good. Would and have recommended this mattress to everyone we know.

Excellent !
I researched mattress online. This one came in the top 10 at number 5 . I bought this mattress 3 months ago. I always had a coil mattress and needed a change. I knew I could return it if I was not happy. Costco is great to deal with if there is a issue. It is the best mattress I have ever slept on. Extremely comfortable, not hot, my back even feels better. My wife feels the same way and she was really concerned. She is not tossed around when I move or turn over.

Firm was better than medium firm
We tried both the firm and the medium firm version of this mattress. The medium firm was available in warehouse and the firm only available online. My wife chose the firm version do to less motion transfer and no sag/roll toward the center due to my laying in the bed. She was able to get rid of a boomerang pillow she previously needed for side sleep with our Sleep Number bed that we got rid of. It took about two hours, a roll of heavy duty packaging tape, clamps, 2x4's, and a vacuum to get the medium firm mattress small enough to return to Costco...but they did take it back.

Too Soft for Us
Frankly, my one star is probably unfair, but if you love a very hard innerspring, as my husband and I do, do not be lured in by the "firm" label. That's firm for a foam mattress, not firm for a mattress in general. We sunk into it as if it were a marshmallow. In fact, after trying it for a few nearly sleepless nights, we dragged our old rock-hard innerspring mattress onto our bedroom floor and there until we were able to lift it off our bed and arrange to return it to Costco. We are SO thankful for Costco's return policy. I cannot imagine sleeping on this huge marshmallow for another night.

Disappointed
We bought the mattress online through Costco only because they don't carry California Kings in the warehouse. It two weeks to get it. Unpacking it was not to difficult. It's been a week since we've had it and the mattress still hasn't fully reached its full shape. The bottom right side is still smashed. As for comfort, the only option was to go with firm in a cal king. It's like sleeping on flat mat, there is no give, no comfy feeling. I can't seem to find a comfortable position and my lower back is achy in the morning. Will give it one more week like the instructions recommend but doubt very seriously I will keep it. Not at all what I hoped it would be, the delivery time, the shape not right and the total lack of comfort, especially for the money.

Life Changing
My only regret is not buying one sooner! I'm so glad that I took the time to go lay on a few different beds first. I even got fitted by one of those computer beds that measure all your pressure points to figure out how firm of a bed you need. Being a big guy (6' 300lbs) I'm so glad I went with the firm Serafina. You do sink in a lil little, but only really enough to form to your body. I have nothing bad to say about this bed and would recommend it to anyone.

Finally a FIRM comfortable bed.
Many thanks to Costco for their return policy. This is the second mattress I have purchased from Costco in the last six months. It is quite firm which is what I needed. The first purchase seemed fine for about two weeks, but then the "sleep impression" began to appear...sort of like a troth.

I was hesitant about buying
I was hesitant about buying and surprised to receive it in a box, but what a great mattress. I am 6'4" 320lb and the firm is surprisingly comfortable for me and my 5'3" 123lb wife, We love it. A !2" mattress might have been better, our deep sheets are not deep enough for the 14" mattress

Great Bed
I bought this bed a couple of months ago and love it. It’s the perfect firmness. It’s very similar to the Tempurpedic medium firm and softer than the Sleep Science Black Diamond. I’m a side sleeper and it does not hurt my shoulder like the SS Black Diamond did. This bed is an incredible value, especially when it’s on sale. I highly recommend it if you have laid on the Tempurpedic medium firm and like that firmness level.

Serafina Ordered Accidently...
So we ordered a "bed-in-a-box" from Costco, thinking we had ordered the King sized Novaform Comfort Grande. Shortly after receiving an email confirmation, the email read "Serafina Pearl." Initially, i was scrambling through different websites to see a comparison of the 2 beds. The Comfort Grande was said to be less firm than the Serafina Pearl. I was thinking that the Serafina may be too firm as the Comfort Grande eluded to the fact that it too was a firm bed. Now that I have received the mattress and have slept on it for a couple weeks now, I am so happy that we stuck with our accidental purchase of the Serafina Pearl. The mattress has the perfect amount of firmness that my wife and I prefer. Also, the king size makes this bed even more amazing as we often share it with our 2 kids and a 70 lb dog.

Perfect Amount of firmness
Let me start this review by saying that everyone is different. Back problems run in my family. I am only 26 and I have back issues already. I workout, I stretch, I walk, I do yoga, but all of that won't matter unless I have a quality mattress. I tried an online mattress company, and it was super comfortable, but made my back pain worse because it was too soft. This is the perfect amount of firmness. Give it a few weeks as you would with any mattress. Your body may be sore because it needs to adjust to a new mattress. This was well worth the money and provides great support. The only con I can think of is the weight. It will be tough to move. But it is worth it!

My only problem...
My only problem is that there appears to be no way to determine before you purchase what firm means when comparing foam mattresses of different companies. Our first firm memory foam mattress from Costco was 7-8 heard old and finally lost its rebound. Our new foam mattress labeled firm is as soft as our sagging old memory foam mattress. Is possible it was mislabeled? Thanks for listening. W F Bolin

Heat - Heat - Heat!
Mattress gave off unbearable heat. Not sticky, sweaty heat - just steady, intense heat. Impossible for me to sleep. For ages, at home, hotels, friends' homes, I fell asleep very quickly after laying down - usually 1-5 minutes. With this mattress, if I was lucky, I'd finally fall asleep 90 minutes after laying down. Then I'd wake up every 60-90 minutes because I needed to sit up or turn to let my back cool off. (I normally sleep like a rock!) Tried for over 2 weeks thinking maybe it would ease. Extreme disappointment as quality otherwise seemed good. Minimal odor - way less than expected. Pretty firm but not overly. But the heat was crazy horrible. Had to return.

SOFT & HORRIBLE
I just bought this mattress less than 1 week ago. I desperately needed a firm mattress following a recent bad back injury. This mattress is NOT FIRM BY ANY MEANS!!!! You sink down into it, and it's difficult to get back out of bed. The sides cave in when you sit on the side of the bed.

Best Mattress Ever!
This is hands-down the best mattress that we've ever owned! We were a little hesitant to purchase a foam mattress, having heard stories of how hot they were to sleep on and how hard it was to move in the bed. However, we have experienced neither problem. The bed is not hot and neither of us have experienced any problems moving on the mattress. We both sleep better than we ever did on more expensive mattresses and for the first time in many years, I have no back stiffness when I wake. We bought the mattress to replace a Sealy hybrid that was only 3 years old but it was no longer comfortable to sleep on. I highly recommend this mattress.

An awesome bed!
My wife and I have had our bed for about 3 weeks now and we couldn't be happier! This mattress is top quality and is amazingly comfortable. No more neck, back and hip pain. Couldn't be more pleased with our purchase. This bed is "bang for the buck". Our last bed we purchased 10 years ago and paid 4 times as much. Our new mattress is so much more comfortable and the rest we get is incomparable. Highly recommend! Two thumbs up!!

DO NOT HESITATE TO BUY
My wife and I bought a Simmons BeautyRest Mattress two years ago for $1800. After 6 months our spine/hip health started decline. Going to orthopedics etc and spending money that wasn’t necessary to find out after buying this Novaform mattress, our 2 year old mattress was the cause of ALL of our issues. We got the firm mattress and it’s the most amazing sleep we’ve had in forever. Do not hesitate to buy this mattress. For $800, it saved our hip and spine health. Do NOT get caught up in the lies of mattress store prices or sales people.