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Nectar vs. Novaform

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Nectar

One of the most popular mattress brands, Nectar has revolutionized the all-foam mattress industry with designs that focus on universally comfy firmness and support. With 3 all-foam mattresses and even some newer hybrid options, customers have reported enhanced cooling and supreme pressure relief in the Nectar Premier & Premier Copper. With value-add benefits like a full year trial and 'forever' warranty, quality materials for the price, and 'Buy Now, Pay Later' financing options, it should be a serious consideration for value-conscious shoppers. Now available in Canada. From the UK? See our review for the UK version.

Novaform

Novaform mattresses are well known for being sold in Costco warehouse locations. Owned by memory foam developer and manufacturer Innocor, nearly all of the mattresses sold by Novaform are memory foam mattresses. Also found at popular retailers like BJ's and Sam's Club, Novaform's product offering and quality differs slightly per retailer. However, overall, with a variety of mattresses in different thickness options, Novaform gets some good initial feedback from customers. Still, there are some reported issues with heat retention, firmness, and initial comfort in some cases.

Based on our aggregated reviews and our scoring method, we recommend Nectar in this match up!

See Our Full Review of Nectar

Mattress Score

Overall Score:
Nectar: 9.6/10
Novaform: 7.8/10

Customer Satisfaction:
Nectar: 9.7/10
Novaform: 7.7/10

Price Value:
Nectar: 9.8/10
Novaform: 8.2/10

No Back Pain:
Nectar: 9.6/10
Novaform: 8.4/10

Price:
Nectar: $599-$2898
Novaform: $225-$999

Nectar:
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Novaform:
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Nectar's Owner Satisfaction

Going over reviews is a great way to shop for a new mattress because you will increase your chances of finding a mattress that fits for you. These mattresses get some of the best customer satisfaction ratings based on overall and recent customer sentiment. So, you can feel excited about this brand.


Nectar's Supportiveness

Having quality support materials is essential to the comfort of a mattress and whether it is beneficial for the back and spine. These mattresses are good at supporting sleepers overall. This means you can rest easy that it will help with keeping your back straight while you sleep.

Edge Support
Most customers report that they are satisfied with the edge support of these mattresses. This means that you can lay on the side of the bed comfortably and the mattress will provide a comfortable ledge to sleep on.

Bowling Ball & Density Tests
The bowling ball test is popular for measuring firmness. Customers report that these mattresses offer a good consistent surface, which is is a good selling point of this brand.


Nectar's Durability

One of the biggest factors to buying a mattress today is durability. Being able to get 7 to 12 years of life out of a mattress comfortably is good for mattresses in this day and age. However, there are additional things that can affect longevity -- like materials and how much the mattress is used. Reviewers give these mattresses good marks for durability versus others. However, some folks that have heavier bodies may find a slight decrease in longevity.

Novaform's Owner Satisfaction

Customer reviews can be difficult to get at and even harder to understand -- especially with brands trying at all costs to protect their reputation. These mattresses, unfortunately, don't get the best reception from customers versus competitors. There are still those that love them, but many others have complaints. Read on to understand the specifics of the mattresses.


Novaform's Supportiveness

These mattresses may not offer the kind of lasting support that most customers expect. Though some folks agree with the comfort of these mattresses, if you are heavier in build, do some added research before buying.

Edge Support
For customers looking for good edge support, some customers report that these mattresses don't work for them on edge support.


Novaform's Durability

Sleepers note that durability is one of the most important factors to them. We all really want to find a bed that will be comfy a decade or more later. Unfortunately, not all folks have had good things to say about these mattresses in regards to durability. If you are considering buying for nightly use, read the reviews to make sure that it will match your body type before buying.

Browse Nectar Customer Reviews

Wow
This mattress changed our lives for the better! It is absolutely the perfect firmness and temperature. We had a queen bed for so long and desperately needed a king since our baby sleeps with us. We couldn’t afford the insane prices out there so we took a chance on Nectar and boy did it pay off.

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This was amazing from start to finish.
This mattress is so comfortable! I really can’t get over it. We bought it when we moved to our new house. It was perfect timing as it came in the exact day that we moved in. My wife was stressed at the idea of shopping for a mattress in person so being able to do everything online made it super easy. Delivery was quick and setup was incredibly easy. We bought a King. It’s a really comfy bed - not too firm, not too soft. I appreciate that it comes with a nice cover. Lastly, company communication has been great.

These Mattresses are wonderful.
I have several properties and I have bought them for each. They are delivered right to your door and so incredibly easy to set up. They come wrapped in a vacuum sealed plastic and come in a bag! a bag!!!!. You simply take the rolled up mattress out cut the outer plastic and unroll it on the bed frame, then cut the inner plastic and within moments, the mattress fluffs up. I gave mine about 4-5 hours and then I made the bed and it is comfy! The number one comment I get on my rental reviews is how comfy the beds are! This is a WONDERFUL deal and a super wonderful bed. The folks at Nectar are amazing and very responsive. If you are looking for a new mattress, don’t hesitate ordering this one.

Wonderful
I was very hesitant to buy a mattress without trying it out first, but I did a lot of research and decided to take the risk. I tried several different styles of memory foam mattresses in stores and I’d say this falls right in the middle. It’s not too hard, and not too soft. I sink in just enough to feel supported, but not so much that it’s difficult to move. It took me about two weeks to adjust to it. I was stiff in different places, but after a month, I sleep much more soundly, I wake up less in the middle of the night, and I’m not sore in the morning. I am very pleased with our purchase.

Very pleased.
There are a few things that you should always buy in person to check for quality.

Fresh fruit. Diamond rings. Cars.

Up until a few months ago, I would have added mattresses to that list. Wasn’t that one of the morals of “Goldilocks and the Three Bears”? Most of us were taught that the moral was that a life of crime does’t pay and you really shouldn’t be sneaking into other people’s houses - especially if they are bears -“ but another, often overlooked moral was “not every mattress will feel JUST RIGHT. Try before you buy.”

When I saw Nectar’s claim of a mattress with optimal comfort, I was skeptical. What worked for Mama Bear and Papa Bear wasn’t what worked for Baby Bear.

But Nectar’s business model intrigued me as did their pricing structure. And if their mattress didn’t work out, I would return it and they would donate it to charity. Win-win.

I’m happy to report that Goldilocks was wrong. There are some mattresses that are JUST RIGHT for everyone. This is one of them. My husband and I both sleep well on our King mattress from Nectar. The quality is fantastic. The business model is sublime. And my bank account is happy that I didn’t spend a small fortune on a bed.

So I guess you could say we’re living happily ever after.

Unlike Goldilocks. Who really shouldn’t have broken into the bears house.

Very satisfied, I would recommend
Experience in the company was very good. In addition to speaking our language, the company, the type of mattress, when tailored to the needs of our family to describe the features of nectar mattress, took us an extra effort to understand or did. When the mattress has arrived, we were very impressed by the quality. Hari was perfect. We’ve been sleeping very well. Very strong recommendation

The best investment I've made in many years
Well, this mattress has been nothing but good to us. I used to wake up with lower back pain and would be stiff for the first 30 minutes or so out of bed. After two nights of sleeping on this mattress, my back pains were gone and I am sleeping better than I have in years. Trust me, this is the solution for your sleeping issues.

Hate Mattress Shopping. Love Nectar!
I hate mattresses and I think the whole industry is a sham. I hate the cigarette smell of the mattress salesperson at Sleepy's who tries to sell me on a bed I try, then, as soon as I try a different bed, starts telling me why that bed, not the other, is the best. I think the stores are sleazy. My cousin bought a mattress from Nectar and I thought, why not, since they have a no cost try-out that is so long, plus, I needed my old bed taken away. I love the bed. No really, the bed is outrageous and the customer service person must have checked back with me four times after my order. This was so much better and easier than any other mattress I bought. The mattress feels so good and smells wonderful, fresh. I’m telling my parents and sisters and cousins on Staten Island to buy one.

Pretty Unique
I’m really glad my friend told me about Nectar. I was working through a research process and was encountering other brands that advertised more. My wife and I had slept on a Tempurpedic, but we were looking for something a little more comfortable and hopefully less expensive. Nectar had great prices and amazing mattresses. Our research had us comparing alot of brands. It was very hard to understand differences sometime but the NECTAR team answered questions for me over the course of about a week and were very forthright. I didn’t think about sleep trials or comfort guarantees or bed bug guarantees or foam types, cover types, anything really until the Nectar folks educated me. It has been 30 days sleeping on the mattress and I just received this request in my email for a review. Honestly, I feel like I one upped everyone and have a better mattress for a better price. That’s their language I think, but it stuck. It’s really comfortable and feels better. I know the mattress is healthy because I researched this part in depth and only wanted a mattress with little chemical production. If you have any questions about buying these things, ask their customer service, they’re great at their jobs and actually seem to care. I never felt like they were trying to sell me. They sounded really busy by the way at the office when I called and when I asked, they said they had just gotten some press on being 100% employee owned and rated very highly and could barely keep up with orders. Ours arrived in three or four days I think to St. Louis and it looks like it shipped Fedex from the West Coast.

Great mattress, great customer service.
The best purchase in a long time. This mattress is a total win. I recommend this mattress if you’re looking for something at a good price yet comfortable. I am currently 6 weeks into my trial and so far so good.

Super!
The mattress arrived 3 days after I placed my order. As described it arrived in a nice nylon bag with convenient handles to carry it up the stairs. The mattress unrolled nearly flat immediately, and expanded what appeared to be fully in just a few minutes. There was some minor off gassing that dissipated within 24 hours. We also have a Tempurpedic memory foam mattress. In terms of price and quality, I prefer the Nectar.

Excellent
We love bed and company people were very helpful and friendly. Funding was automatic and I was very well treated and respected. My mother has asked for a new mattress and let her buy a nectar, as well as price and financing are very good and the bed has an excellent guarantee that does not end.

Love their mattresses..
It comes in a bag all vacuumed sealed. It works great on my bad back! It doesn’t have any weird funky smells. The mattress exterior covering seems really high quality and luxurious! Have been sleeping on it for over 3 months and have never slept better.

The most comfortable mattress.
Alright. Let me just start by saying until I bought this mattress I had TERRIBLE back issues that made me immobile at times. My partner and I decided it was time to upgrade our mattress because we felt like we couldn’t sleep on a queen size mattress without being on top of each other. When our Nectar mattress arrived we were SO excited and it seemed to good to be true and were about to be ready to send it back. Boy, were we proven wrong. I no longer have back issues, at all. When we sleep in the bed together it’s like I have my own bed. I also have a hard time falling asleep in any other bed that isn’t this one. In this bed as soon as I lay down I pass right out. If you want a quality mattress that is extremely comfortable and will make you sleep like a baby, buy this mattress.

5 STAR RATING
Well, we were asked to give a review and normally I do not. I also did not want to give a review for a bed that I did spend "time" in.

So, it has been 30+ days now and I LOVE IT! I love it because I do not get up in the morning with joint pain in my shoulder and hip. No aches or pains...I sleep well...and my husband says the same thing. I also stay nice and cool at night. I absolutely would recommend NECTAR to my family and friends...I actually already have. And a 2 thumbs up for their customer service. I received it on time and in great shape. All around a AAA+ company to work with. I even put them on MY facebook page!

Quite the find
We purchased this mattress for my son’s room, and he loves it. It was super easy to buy and it was delivered right to our door. It was really easy to set up as well! I absolutely love the way it feels and I find myself lying in my son’s bed now. We’re actually thinking of getting one for ourselves. Oh, and thanks for all the great follow-up.

Impressive Experience
We do not purchase mattresses often and our last was bought perhaps a decade ago. Ordinarilly, I would never purchase a mattress without trying one in a store. My mother is in palliative care and I have not had time to visit a store so I researched delivery options and was impressed by the reviews and ratings of the Nectar mattress. I decided to try the bed since the return is so easy and no cost. I am so happy. Anyone thinking about a mattress should try Nectar. They say the mattress is constructed with different foams than others, but it is the airflow I noticed the most, despite the very solid feel of the construction. The company said this was the most comfortable mattress and I laughed at first when I heard this, but it is actually true.

Best Purchase in a long time
I've owned the Nectar Mattress for about 8 months now and it's the best purchase I've made for my back‚ The last few mattresses I’ve used sleep well for about 5.5-6hrs and then the backache would kick in and I knew it was time to get up.

With Nectar, I simply don’t want to get up !! I sleep the whole night. I’ve actually changed my sleeping habits, go to bed earlier to get more rest and wake up rejuvenated. To some this all may sound cliche and I think it does to me also, but I honestly have to say that this mattress has made a difference in the way I sleep and wake each morning.

Best of all, they have a 365 day guarantee, if you don’t like it, return it.

We are in love
Absolutely love this thing! Buying mattresses online is such a gamble, but we hit the jackpot with this one. We bought a king and it’s so comfortable. The mattress arrived compressed and it was super easy to set it up. Very little odor or smell. I recommend it to anyone that is willing to listen.

one of the best major purchases of my life
I’m not exaggerating when I say this is truly one of the best major purchases of my life. By now, you may have heard the hype about the company Nectar. Or perhaps you’re stumbling onto their product for the first time. Either way, you should go ahead and click *Buy* right now. Seriously. Even if you’re not 100% sure about `em. You’ll understand why by the end of this review.

Last year, my wife and I started mattress shopping. We were upgrading from a queen to king. We had so-so mattresses in the past and wanted to do it right, find something that really worked for both of us. You know the cliche: “you spend a third of your life in bed”? Yeah, well it’s true. Now, my wife has woman hips, I am thin and straight. Also cliche. We thought we needed a customizable bed to be truly comfortable, so we tried a SleepNumber. Bad mistake. It really is just two zippered air mattresses, with no localized back/hip support.

So we returned the SleepNumber (for which we had to pay shipping, but I suppose it was worth experimenting). Shortly afterward, I stumbled upon Nectar. As a new company, they didn’t yet have a large online presence. Then I saw the 365 day return policy and said, hey, why not?

One week later, we received our package in the mail. It came vacuum-sealed so we carefully cut the seal and it literally “popped” into place. Instant sleep-ready. Slapped on the sheets and proceeded to sleep like babies. One year later, we are still very happy customers.

Here are the specific reasons for my piling it on:

1 - Free shipping. What?!

2 - The no-hassle 365-day trial. If you don’t like it, you get a full refund. This was a HUGE factor for me, ordering from an online-only company and not yet knowing what firmness was ideal for us.

3 - Forever warranty is NOT pro-rated. Any covered defects, they replace the full value. This is highly unusual, as far as I know.

4 - No boxspring needed. I built my own platform bed and it works great. Plus, their warranty doesn’t require a boxspring, unlike many other companies.

5 - A single level of firmness has managed to satisfy both my wife and me. I’m still surprised, considering my wife has curvy hips and I don’t. But neither of us has had any back or neck pain.

6 - No middle men, hence, significantly lower prices. Funny as it sounds, this is a novel concept in the mattress industry. I don’t know if the typical industry markup is as astronomical as T&N claims, but it’s certainly a ripoff.

7 - The mattress definitely supports “relations”

8 - The whole shopping experience was just easy. Sleek, modern website and email. Clear policies and pricing. Immediate shipping information.

9 - I received a handwritten thank you note from Nectar. Can’t remember the last time that happened with an online purchase.

The only downside I’ve encountered: some fitted sheets these days are a hair too big for this mattress, even for the thicker 11” model. But it’s not Nectar’s fault. It’s because most mattress companies make a gimmick out of 20-layer, 100-inch thickness, and sheet manufacturers have followed suit. For what it’s worth, we ended up with the L.L. Bean Pima Cotton Percale fitted sheet and it worked out nicely.

Yes, this mattress is on the “firm” side but like I said, it’s worked for two (healthy) people with very different body types, which makes me wonder how much marketing hype goes into plush vs. firm. If you’re a side sleeper, I highly recommend a thick pillow, thicker than you may be used to.

Nectar has grown by leaps and bounds recently. And prices have increased ever so slightly since we bought our mattress last year, but it is still one of the best values in the industry. I hope they can manage to maintain their business ethic, great return policy, and pricing. These are what really sold me.

5 Star

The best rest
My experience with Nectar has just been flawless. It didn’t take me much time to make the online purchase. The shipping was also very fast. Excellent experience!

Great mattress
After months of research into a new mattress an intro to nectar popped up. I took several weeks comparing my choices to nectar and with help from their customer service (2 thumbs up for them) I chose nectar. I have no regrets. My husband and I have the best nights sleep, the mattress is plush and extremely comfortable and stays cool throughout the night. The warranty is exceptional and the customer service is great. I am very happy that I chose Nectar and would recommend them to anyone.

J Shields

My mom is happy
I first purchased this twin sized mattress for my guest room. My mother found it really comfortable and it was her first experience sleeping on a Nectar. I have slept on it a few times as well and it is amazing! I am going to order a bigger one for myself! The bag showed up super fast, and it was so neat to see how huge it got when we took it out to let it expand. I really like the design and the way this mattress breathes. It feels much higher quality than my last mattress. Definitely worth the price!

Happy and happy
I’m like a teenager again (almost 54 now) not wanting to get out of bed. The only bad thing I can say about it is that I don’t want to leave it. This mattress seems like it is going to last forever, that’s maybe why Nectar offers a lifetime warranty. This is one of the most comfortable mattresses we’ve ever slept on! Definitely worth the price. I HIGHLY recommend this product to everyone.

This is my first formal product review
I do not provide reviews and am often very busy. My focus is on things that do actually matter, not reviews. When I received the request for a review I believed it would be good and important to share my experience. As my wife’s back has been hurting for years we have been to very many doctors and my wife is on cortisol and flexeril medications for pain. We were recommended the Nectar mattress by her Chiropractor and thought that was silly, being reccomended a mattress, but her Osteopath also recommended the mattress and we decided to learn more. The sories seemed quite incredible, so we researched the materials and company. We did not find much advertising but there seems to be very much word of mouth and the company representative confirmed that most of the mattresses are sold by recommendation. I thought the company was new but it had been around selling madical beds and I believe that is why their foams seem denser. The company suggested we apply for medicare reimbursement by receiving a prescription for the bed from my wife’s physician and incredibly, her insurance paid for the full cost of the bed. My wife’s takes far less medication for pain in the 30 days since we began sleeping on the bed and she is happier and well rested and this means I am also happier and better rested. It is a most comfortable bed and feels quite unique and enjoyable to rest upon. I have asked Parna’s mother if she would also like one.

Sweet dreams!
I’ve been sleeping on this mattress for a month and it has changed me- I highly recommend this mattress. It’s so comfortable. I couldn’t be happier for the price I paid. Well worth it!

Thanks Nectar!
It really is a dream to sleep on. My husband doesn’t want to leave the bed. Thanks for inventing this bed. This mattress saved my back. For the first few nights I thought it was just really comfortable. After a few nights when my back pain disappeared, I realized it was more than just comfort, it was a life saver. We really had been sleeping on an unhealthy bed. I highly recommend it to anyone looking for a comfortable mattress and is looking for help with back pains.

Excellent quality
Perfect amount of firmness and softness. I would recommend this mattress to anyone who has back problems l have had many back surgeries and is equal to the much higher priced memory foam mattress. This bed is just super.

Like a Secret
Nectar is like a secret you may not want to share with just anyone..

Really fantastic mattress
I’ve been sleeping on the mattress with my fiancee since we had it delivered on April 19th. We can say that after almost two months that this mattress is fantastic. We have it directly on our carpeted floor and cannot feel the floor, even when we jump with our whole bodies and slam onto the bed. We found it slightly softer than our previous mattress (that’s just our opinion though). Overall, we are extremely happy with the purchase, so much so that we bought a twin mattress for our daybed downstairs.

A great night rest!
So far the new mattress has been great! My wife and I are finally enjoying sleeping through the night. I just love this mattress. After the first night, I was pain-free. I just couldn’t believe the difference. It’s soft and also very supportive. I can finally stand up straight right out of bed, haven’t done that in a lot of years. Amazing product!

I wish my Nectar was here 10 years ago
I never, ever, thought of mattresses. I just bought whichever felt good at the store and was in the price range and probably bought a new one twice now since leaving my parent’s home in 1997 and my Dad used to remind me that a mattress should be changed every 8 years. My boyfriend mentioned Nectar and I like that they will send a new cover if I need it, plus they have a really long Warranty and I think a few pretty famous people have recommended Nectar. Wow. It really is incredibly comfortable and just feels like a whole different experience. My boyfriend loves the new mattress and doesn’t even snore anymore. I like feeling cradled by the bed when we relax or even more, have fun. It’s great.

No way!
I wanted to make sure that I could easily return this mattress if I didn’t like it. There is no way this mattress is getting returned. It really is magic! Within 2 days, I felt a good 10 years younger. I’m able to fall asleep faster, and I feel much more rested when I wake up. I don’t think that even during workouts, I’d feel as good as I do when resting on my Nectar. I love the way the mattress sleeps and it is wonderful to relax on the Nectar.

Aah..Very unique feel
I haven’t slept this well since a long time ago. The first time I laid down, it was quite nice and I do not mean to sound like an advertisement, but it was like sleeping on a cloud. We felt very supported but had no sense of pressure points and it was as if the mattress lifted us in some way. It is a very unique feel. They offer a free return and we tried the mattress because it seemed no risk,, but who want to return it? We are sleeping better so for us, that would be crazy. I can feel the air breath through the airflow channels and the cover is quite supple and buttery. Very impressed and will recommend to others.

Well made
I needed to find an affordable, yet good quality mattress. The mattress arrived quickly. It was very easy to set up because literally all you have to do is unroll it and remove the plastic wrap as you roll and that’s it. This is my first memory foam mattress and so far I definitely prefer it to my traditional mattress. .

So comfortable!
So so comfortable! I loved the idea of getting a bed rolled up in a bag and delivered to me. I followed the instructions in setting it up and it was so so easy! I aired it out for a few days and when I finally lay on it, it was an absolutely amazing feeling. I guess that’s what happens when you finally get a good mattress. I’ve been sleeping on it for 3 months already and I absolutely love it!

Great mattress
First time I bought a mattress online. I have had it for about a week and I love it. This mattress is so comfortable. It’s like you melt when you lay down, not sure how else to describe it. I am a super satisfied customer. Great value too! Why would I spend so much more at one of those mattress stores, when I can have this? Keep it up Nectar. Highly recommend it to anyone that needs a new mattress.

Like Clouds..
I’m a rough sleeper, and I have had back and neck pain from sports. I could not believe the comfort of this bed. It was soft yet supportive, and the worst part about my Nectar is although fully rested, I get upset when I have to wake up. It literally makes me want to stay in bed all day. Like clouds!!

Arrived Day Late
I had to wait three days past delivery date. No stock more company said of Queen. I requested rush and they did and bed arrived. Very nice but why wait. Mother lives with us and cares for son and she did not like that they did not also sell box spring. When late the company did offer a discount and received a call from manager who seemed to care. Bed well priced and very nice quality.

Great product.
Alright. Let’s just say I’m a problem sleeper (insomniac) with chronic back pain. Spring mattresses tend to cause pressure points, and I overheat on memory foam/pillowtops. I’m also working with a pretty tight budget. It HAS GOT to be possible to get a good sleep AND have enough money to eat in the morning. So I did my research, checked out websites, and bit the bullet and bought a Nectar. If you’ve done your research you know what I’ll say next: The bed arrived within a week, unpacking it was a tickle (watching that flat plastic-wrapped slab turn into a full mattress made me grin), and I didn’t notice any chemical smell. To lay on, there’s nothing like it. firm, supportive, but with just enough bounce to feel like a “quality” bed and just enough “sink” to be cushy. Here’s the thing though: the first night I woke up feeling like there was some pressure on my hip, and neck (I sleep on my side, and wake up on my stomach most nights). same deal second, third night. but it’s a 365 night trial, so I decided to give it some time before returning it. Glad I did! the bed just needed some time to break in, and I needed to get used to it. Now I can confidently say that this, every night, is the best sleep of my life. better than the tempur (sink in and overheat) mattress, and it even edges out the (ludicrously expensive and mechanically complex) Sleep Number bed. Support where I need it, soft enough to feel luxurious, not to mention it wicks heat wonderfully and I don’t wake up sweating anymore. All In All, It’s perfect, just remember to really get into that 365 night trial so the bed can break in and you can get used to it.

y’know, like a good pair of shoes.

If you’re on the fence, Just do it. the trial is solid, the warranty is honest (and lacking all that fine print), and the bed is simply superior to anything I’ve tried.

Browse Novaform Customer Reviews

Good if willing to put a few extra bucks into it
Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable

I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.

I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.

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Awesome
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.

Great Mattress and Price but too firm
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.

Bought it, returned it, opted for diff product
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.

Deserves 10 stars!
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.

We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!

Too Firm
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.

Too Hard
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.

Extremely comfortable
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.

Great mattress
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.

HORRID!!!!
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!

Great Mattress!!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.

Great Bed, Great Price
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.

Great Mattress
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.

Perfect for me
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.

Very firm
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!

Novaform @costco review
If you've owned a high end pillowtop mattress you will not be satisfied with this bed, If you haven't its perhaps doable, For the money right aroud 600 dollars its worth the money, It actually helped my wifes back, And she woke up without her usual discomfort, For me it felt to firm and lacked that luxurious feel and its not something i can imagine spending 1/3 OF MY LIFE ON FOR THE NEXT 10 YEARS, That being said again its still worth the money.

Promising
We have tried a number of the Novaform mattresses. Each one seemed to have great promise but fell just short. We love the affordability and potential of the mattresses. Our first Novaform serafina pearl gel memory was too soft (rated in top 4 on CR), but nice if you like plush. We then tried the Novaform firm memory foam, which was firm and comfortable but retained so much heat that I was waking at night changing shirts from sweat. And finally the serafina pearl firm with gel, once again too soft. I must admit, I have had lower back problems, so I look for firm to extra firm mattresses. For now, we are giving up on foam mattresses.

Provides support and gently hugs you
I've been sleeping on this mattress for a few weeks now and find it to be comfortable. The mattress is softer than I prefer with a very plush top layer that hugs your body and offers support (at the lower back). You do sink into the mattress a bit which can slow you down when changing sleep positions. Before this mattress, I slept on a foam mattress - it retained heat but I feel this mattress retains more heat. My spouse really likes this mattress though. There isn't any edge support. There is an off-gasing smell that lasted up to 48 hours after unpacking. Overall: nice support, a little too soft, retains heat but I like it.

Not Supportive
At first we thought this mattress would work for us, but after a week we knew it wasn't supportive enough. We are 60 and 59, 230 and 130 lbs respectively. I am a side and back sleeper, my husband a side and stomach sleeper. I noticed that the mattress didn't hug my lumbar region while sleeping on my back. I could feel a gap there and there shouldn't be. My husband thought it was too squishy, not firm enough. What we both disliked is that the sides cave in when sitting on the edge of the bed, so you basically slide off. We had to return it and we are now trying a Sterns and Foster pillow top firm. Back to basics for us.

The best purchase ever!
We were moving to Ireland and wanted to buy new beds for everyone but we had a budget as moving countries is expensive. We gone One queen and the kids got full size each. I was very nervous as we would not be getting to try them untill we were in Ireland. However, I need not have worried. They were the best purchase ever! I normally have back issues and have never woke up even once with stifness or soreness in my back. Still totally love this bed after nearly 10 months. My only issue is now when I visit friends or stay overninght else where, the beds seem completely sub standard.

Firm cradling comfort
My husband and I bought this to replace our 7 year old tempurpedic. This Novaform 14" Serafina is the most comfortable mattress my husband and I have ever slept on. That includes all mattress's at hotels, friends' and that we've owned. We're in the mid 50 to early 60's age range. It gives a firm but soft cradling support and is not hot like our previous memory foam. We read reviews in Consumer Reports and this met our budget and was one of the top rated mattress's. We got it on sale and is a great value even at full price. Highly recommend!!

Takes getting use to.
We purchased this mattress last year for a vacation cottage. We allowed it to sit opened on the bed overnight before we slept on it. We own a pillow top mattress at our home, so this was our first Memory Foam mattress and we purchased this based on good reviews and the price. The first few night we slept terrible! We both woke up sore each morning. After about 5 nights we finally started sleeping better. I do find it to be hot, especially if you are sleeping on your back. It is soft on the top, but very firm underneath so you have good support. We are going to buy a mattress topper to try and soften it even more to what we are used to sleeping on. Overall for the price it is a good mattress, but does take time to get use to.

More of a medium firm
I love having a king bed, it is lovely! First time trying out a memory foam mattress. My husbands only request was to get a firm mattress. I would say its more of a medium-firm. You do sink in a little right away. I woke up the first week with sore back, which I never have before on my other spring mattress, but I haven't recently, so I am wondering if my body had to first get used to it. I also am 19 weeks pregnant, which could have been part of it, or that the first week we didnt have a platform for it yet!! Me or my husband havent had any issues with overheating on it like I read in some of the reviews.

Great mattress
This was a first....after shopping all over for a firm mattress, (costs were &1200-$4800+). Reviewed Consumer Reports, this mattress was very highly rated and less than $1000. Then it went on sale in February!!! With Costco's return policy we decided to give it a try. Then we learned it would be coming in a box!!! A king mattress in a box!!??!! When it arrived...in a box...flat as a pancake...there was no way this was going to work.....wrong....within three hours this 'pancake' turned into a full size king extra firm mattress!!! No more tossing and turning it's the best nights sleep we've had in a very long time...granted, it's only been a week...but so far so good. Would and have recommended this mattress to everyone we know.

Excellent !
I researched mattress online. This one came in the top 10 at number 5 . I bought this mattress 3 months ago. I always had a coil mattress and needed a change. I knew I could return it if I was not happy. Costco is great to deal with if there is a issue. It is the best mattress I have ever slept on. Extremely comfortable, not hot, my back even feels better. My wife feels the same way and she was really concerned. She is not tossed around when I move or turn over.

Firm was better than medium firm
We tried both the firm and the medium firm version of this mattress. The medium firm was available in warehouse and the firm only available online. My wife chose the firm version do to less motion transfer and no sag/roll toward the center due to my laying in the bed. She was able to get rid of a boomerang pillow she previously needed for side sleep with our Sleep Number bed that we got rid of. It took about two hours, a roll of heavy duty packaging tape, clamps, 2x4's, and a vacuum to get the medium firm mattress small enough to return to Costco...but they did take it back.

Too Soft for Us
Frankly, my one star is probably unfair, but if you love a very hard innerspring, as my husband and I do, do not be lured in by the "firm" label. That's firm for a foam mattress, not firm for a mattress in general. We sunk into it as if it were a marshmallow. In fact, after trying it for a few nearly sleepless nights, we dragged our old rock-hard innerspring mattress onto our bedroom floor and there until we were able to lift it off our bed and arrange to return it to Costco. We are SO thankful for Costco's return policy. I cannot imagine sleeping on this huge marshmallow for another night.

Disappointed
We bought the mattress online through Costco only because they don't carry California Kings in the warehouse. It two weeks to get it. Unpacking it was not to difficult. It's been a week since we've had it and the mattress still hasn't fully reached its full shape. The bottom right side is still smashed. As for comfort, the only option was to go with firm in a cal king. It's like sleeping on flat mat, there is no give, no comfy feeling. I can't seem to find a comfortable position and my lower back is achy in the morning. Will give it one more week like the instructions recommend but doubt very seriously I will keep it. Not at all what I hoped it would be, the delivery time, the shape not right and the total lack of comfort, especially for the money.

Life Changing
My only regret is not buying one sooner! I'm so glad that I took the time to go lay on a few different beds first. I even got fitted by one of those computer beds that measure all your pressure points to figure out how firm of a bed you need. Being a big guy (6' 300lbs) I'm so glad I went with the firm Serafina. You do sink in a lil little, but only really enough to form to your body. I have nothing bad to say about this bed and would recommend it to anyone.

Finally a FIRM comfortable bed.
Many thanks to Costco for their return policy. This is the second mattress I have purchased from Costco in the last six months. It is quite firm which is what I needed. The first purchase seemed fine for about two weeks, but then the "sleep impression" began to appear...sort of like a troth.

I was hesitant about buying
I was hesitant about buying and surprised to receive it in a box, but what a great mattress. I am 6'4" 320lb and the firm is surprisingly comfortable for me and my 5'3" 123lb wife, We love it. A !2" mattress might have been better, our deep sheets are not deep enough for the 14" mattress

Great Bed
I bought this bed a couple of months ago and love it. It’s the perfect firmness. It’s very similar to the Tempurpedic medium firm and softer than the Sleep Science Black Diamond. I’m a side sleeper and it does not hurt my shoulder like the SS Black Diamond did. This bed is an incredible value, especially when it’s on sale. I highly recommend it if you have laid on the Tempurpedic medium firm and like that firmness level.

Serafina Ordered Accidently...
So we ordered a "bed-in-a-box" from Costco, thinking we had ordered the King sized Novaform Comfort Grande. Shortly after receiving an email confirmation, the email read "Serafina Pearl." Initially, i was scrambling through different websites to see a comparison of the 2 beds. The Comfort Grande was said to be less firm than the Serafina Pearl. I was thinking that the Serafina may be too firm as the Comfort Grande eluded to the fact that it too was a firm bed. Now that I have received the mattress and have slept on it for a couple weeks now, I am so happy that we stuck with our accidental purchase of the Serafina Pearl. The mattress has the perfect amount of firmness that my wife and I prefer. Also, the king size makes this bed even more amazing as we often share it with our 2 kids and a 70 lb dog.

Perfect Amount of firmness
Let me start this review by saying that everyone is different. Back problems run in my family. I am only 26 and I have back issues already. I workout, I stretch, I walk, I do yoga, but all of that won't matter unless I have a quality mattress. I tried an online mattress company, and it was super comfortable, but made my back pain worse because it was too soft. This is the perfect amount of firmness. Give it a few weeks as you would with any mattress. Your body may be sore because it needs to adjust to a new mattress. This was well worth the money and provides great support. The only con I can think of is the weight. It will be tough to move. But it is worth it!

My only problem...
My only problem is that there appears to be no way to determine before you purchase what firm means when comparing foam mattresses of different companies. Our first firm memory foam mattress from Costco was 7-8 heard old and finally lost its rebound. Our new foam mattress labeled firm is as soft as our sagging old memory foam mattress. Is possible it was mislabeled? Thanks for listening. W F Bolin

Heat - Heat - Heat!
Mattress gave off unbearable heat. Not sticky, sweaty heat - just steady, intense heat. Impossible for me to sleep. For ages, at home, hotels, friends' homes, I fell asleep very quickly after laying down - usually 1-5 minutes. With this mattress, if I was lucky, I'd finally fall asleep 90 minutes after laying down. Then I'd wake up every 60-90 minutes because I needed to sit up or turn to let my back cool off. (I normally sleep like a rock!) Tried for over 2 weeks thinking maybe it would ease. Extreme disappointment as quality otherwise seemed good. Minimal odor - way less than expected. Pretty firm but not overly. But the heat was crazy horrible. Had to return.

SOFT & HORRIBLE
I just bought this mattress less than 1 week ago. I desperately needed a firm mattress following a recent bad back injury. This mattress is NOT FIRM BY ANY MEANS!!!! You sink down into it, and it's difficult to get back out of bed. The sides cave in when you sit on the side of the bed.

Best Mattress Ever!
This is hands-down the best mattress that we've ever owned! We were a little hesitant to purchase a foam mattress, having heard stories of how hot they were to sleep on and how hard it was to move in the bed. However, we have experienced neither problem. The bed is not hot and neither of us have experienced any problems moving on the mattress. We both sleep better than we ever did on more expensive mattresses and for the first time in many years, I have no back stiffness when I wake. We bought the mattress to replace a Sealy hybrid that was only 3 years old but it was no longer comfortable to sleep on. I highly recommend this mattress.

An awesome bed!
My wife and I have had our bed for about 3 weeks now and we couldn't be happier! This mattress is top quality and is amazingly comfortable. No more neck, back and hip pain. Couldn't be more pleased with our purchase. This bed is "bang for the buck". Our last bed we purchased 10 years ago and paid 4 times as much. Our new mattress is so much more comfortable and the rest we get is incomparable. Highly recommend! Two thumbs up!!

DO NOT HESITATE TO BUY
My wife and I bought a Simmons BeautyRest Mattress two years ago for $1800. After 6 months our spine/hip health started decline. Going to orthopedics etc and spending money that wasn’t necessary to find out after buying this Novaform mattress, our 2 year old mattress was the cause of ALL of our issues. We got the firm mattress and it’s the most amazing sleep we’ve had in forever. Do not hesitate to buy this mattress. For $800, it saved our hip and spine health. Do NOT get caught up in the lies of mattress store prices or sales people.