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Essentia is a Canadian made mattress company that offers a variety of luxury natural and organic foam mattresses. Think latex, but with an interesting spin. Essentia has developed a new kind of latex-derivative that they have termed 'natural memory foam' that operates like memory foam, but is entirely naturally made from the milk from rubber trees. This process is expensive, which is reflected in the prices of the mattresses, but still is a must-look for those looking for an all-natural, comfy mattress.
Helix is one of the most innovative companies in the mattress-in-a-box movement. Over the last 3 years, they have been offering fully customized mattresses to customers with their high-tech sleep quiz. Being one of the first to provide custom firmness options based on body type, they also have made it even simpler for customers to select the right mattress (even if they don't want to use the sleep quiz). With 6 comfort designs to choose from, Helix has really focused on delivering to every type of sleeper.
Based on our aggregated reviews and our scoring method, we recommend Helix in this match up!
See Our Full Review of Helix
We all want to get a sense of which mattresses are best rated by sleepers, but it is not always that clear when browsing online. These mattresses are highly regarded by customers according to current data on customer sentiment and reviews. Even though you may not necessarily share the same love after buying, good reception from customers is an excellent starting point to do more research.
Supportive mattresses are very important for those of all body types. Even if you like mattresses in non-firm varieties, a mattress that aligns the spine and supports your body is key. These mattresses do a good job with support over much of the competition.
Edge support is one of the most important things to sleepers -- must don't know until they lose it. These mattresses offer good quality edge support, which means sleepers notice good support when they roll to the sides.
Bowling Ball & Density Tests
The bowling ball test is a great way to measure mattress firmness and it does well measuring even support. Customers report that these mattresses offer even support across the surface layers.
These mattresses are very competitive when it comes to durability. And having a mattress durability means likely having comfortable sleep for years. while one that fails quickly can mean endless back pain. For most sleepers, these mattresses will last between 7 - 12 years on average, which is good for contemporary mattresses. Those folks that weight more than average or use their mattresses more than once a day may experience slight decreases in longevity.
These mattresses are highly rated by customers overall and most feel very comfortable. Some, however, didn't feel share the same delight. If you are thinking about buying one of these mattresses, make sure to read our analysis below.
Some people think mattresses that are supportive are also always firm, but when we talk about support, we talk about deep support of the spine, hips, and shoulders. Most folks find this mattress supportive, but there is the occasional complaint about the feel.
Most customers find that this mattress has good edge support, which ideal for those that sit on the side of the bed or roll away from the middle of the mattress.
Bowling Ball & Density Tests
By placing a bowling ball on different parts of a mattress, you can measure how well a mattress will support the spine. These mattresses will provide a good amount of support overall, but there are a rare few who report feeling some discomfort.
It's a big deal for you financially if your mattress lasts and lasts. This is a great reason for customers to find a mattress that lasts. However, lots of brands are out for profits rather than making the ever-lasting product. In spite of that, shoppers can still find great products by good brands. These mattresses are given high marks when it comes to durability. These mattresses should do well for you unless you have a bigger build or use the mattress more than average.
Get an Instant Discount for Helix: Up To $200 Off + 2 Free Pillows
I did a great deal of research looking for a new mattress. I always wanted to try a memory foam mattress. Did a great deal of testing and ended up with the queen size Classic 8 in January 2017. I was buying this mattress for our spare room to test it out because my wife and I were looking for a mattress for our king size bed. I tried it the first night and felt it was one of the best sleeps Imhave had in years. No waking up to back pain or stiffness. I convinced my wife to try it and we have been sleeping in the spare room on the Classic 8 ever since. We have just ordered the Classic 8 for our king size bed. I have also been telling my friends if they are looking for a new mattress to try an Essentia mattress. Thanks Essentia!View More Reviews
It didn’t even occur to me how important sleeping on a natural mattress was until I learned about Essentia. I am now a proud owner of a Classic 8 and have no doubt my Essentia mattress is the reason I feel that much more replenished and ready to conquer the day each morning.
I just wanted to share with you how much longer i slept on Friday night according to my Fitbit. My first night sleeping on my new essentia mattress.....9 hrs 10 min! I usually average 4 - 6 hours including nap time!
From the moment I contacted essentia via phone, the customer care has been fantastic. All my questions and concerns were answered promptly & courteously. I was told there was an Essentia showroom nearby so my wife and I went to the Toronto store to test out the different models. The staff member (Paul) was very helpful and not at all pushy, nor did he put any pressure on us to buy a mattress. He just let us test out each mattress for as long as we wanted,and answered all our questions regarding the pros and cons of all makes and styles of mattresses. We decided on the Classic 8. It was delivered quickly and was easy to set up. So far we are very happy with our purchase. It is both firm and pressure relieving which is exactly what we were looking for. Since then we have ordered a Tatami twin bed for our young toddler son from the same store. Kelli,the salesperson we dealt with for that purchase was also very helpful and kind. Overall a truly great buying experience with both mattresses. Thanks Paul & Kelli!
It's now been 5 years and we still love our mattress. I recommended the classic 8 to my parents and they say it's the best sleep they've had. Just make sure to have a solid firm base. We initially started with box springs but once the fabric stretches out you can feel this with the mattress. We put plywood and it's been great and still breathable.
Finally we bought a classic 8, my only regret, that I WAITED so long! my wife was waking up with brutal backpain for years...with the classic 8 we saw immediate improvement...I too am sleeping much better, and better all the time! one of my best purchases to date.
I love my Classic 8 bed......it has a cooling effect which is important at this time in my life when I get "night sweats." It's the difference between sweating in a sticky polyester shirt and wearing a soft cotton shirt where you can breathe. I love the firmness, the natural smell and feel of the mattress. I don't live near a store, so I bought it without trying the mattress. The only downside is now I find it hard to sleep in other beds when I go away. I have such good sleeps on my Classic 8 Essentia bed.
Wow, wow, wow! This bed is out of this universe!! Within the first 10 minutes of laying down on this mattress when it arrived to my place, I knew this was the best purchase I've made. I could literally feel my body relaxing and decompressing and I can even lay flat on my back (something that I could never do before because of pressure on my lower back)! I felt like I was falling asleep at a spa. I encourage everyone to get invest in their health and happiness and get this bed. While it's hard to leave bed because it is so bliss, it is easier to get up in the morning because I feel so refreshed. Very happy!
Living far away from any store location, I was concerned about not being able to try before I buy. After reviewing alI the information available I was convinced this was the right choice for me and my family. It absolutely was, Essentia makes a wonderful organic product; relieving the majority of my husbands sleep woes. We will be returning customers! Thanks for representing your products in an accurate, clear and descriptive manner. A bedtime revolution, Thank you Essentia!
We love our essentia mattress and pillows. I was having such restless sleeps because of pressure on my shoulders and hips. Now the only thing that disturbs our sleep is our cat!
We love our Classic 8. Life changing. You will never want to sleep anywhere else again. I tell everybody I know, one of the best purchases I've ever made.
My husband and I are thrilled with the purchase of our Classic 8 mattress five months ago. We have never slept better! As a person who had a motorcycle accident two years ago and have struggled to sleep on my hips since... the Classic 8 has allowed me to get restful nights. The investment was well worth it! And as a bonus, we are comforted by the fact that we are not breathing in toxic fumes throughout our nights. Thank you Essentia!
We got the classic 8 mattress and comfort pillows from Essentia and we have never slept better! Thank you for the gift of sleep!!!
The classics 8 mattress (and ergo pillow) is the best ever to sleep on. So super comfortable! The product is natural and eco friendly. Couldn't ask for anything better. 10 stars!
Our Sales Associate was very helpful and very personable. She made our shopping experience very easy and stress free. The mattress arrived on time with some damage to the shipping box, but no damage to the mattress itself. Being our first organic memory foam mattress, it took some time to get used to sleeping on it but is definitely more supportive than our old spring mattress. There is little to no odor/off-gassing smells like other memory foam mattresses which was one of our biggest concerns with memory foam. Overall we are happy with our purchase and would recommend purchasing from Essentia. I wish they sold the water proof cover as well.
I love my Classic 8! It is so fabulous, I can't wait to crawl into bed at the end of the day. I recommend Essentia to anyone and everyone looking for a bed. I love that it is a natural option and there is no nasty toxic flame retardants on it. I will be an Essentia customer from now on! Even the experience of trying the mattresses in the Santa Monica showroom was a fun and relaxing experience.
We bought an Essentia mattress since I have an achy back and I liked the use of non-toxic natural materials. The Classic 8 was the right choice for us. We love it! Now that I'm pregnant and mainly sleep on one side at night, it is also great for absorbing pressure and not making me wake up with a numb side.
I cannot say enough about this product. I purchased the Classic 8 about 10 months ago...I have slept well ever since.
My husband & I bought a Classic 8 Essentia Mattress last year and couldn't be happier! We appreciated the no pressure sales approach while we laid down on every mattress in the store. It has given us a good night's sleep ever since. We have told all our friends. It seems many are displeased with the other brands as we were. Essentia rocks!
We are so pleased with our purchase of the Classic 8. It's a comfort to know we (and sometimes our children) are sleeping on a natural surface that does not offgas. My husband has also noticed that his hip doesn't hurt any more at night since we purchased our mattress. We will definitely buy the kids Essentia mattresses once they are ready to move into bigger beds.
I have never been able to sleep on my back, until my Classic 8. Now with my spine aligned, I feel better every morning. I also have trouble getting out of bed in the morning, because I am so comfortable. I have begun to start my work day before even leaving bed!
The classic 8 is amazing. We love our bed, we love to travel but we hate to leave our bed and we always miss it while we are gone. Back and sacrum pain are gone; no waking your sweetie when you get up. Treat yourself!!! Any bed by this company is bound to be incredible:))
We couldn't be happier with our bed!! It feels amazing and holds its shape like no other. Strongly recommend this product and looking forward to new ones bring designed!!! Thank you!!!
The Classic 8 changed my life. As someone with chronic pelvic and hip pain, I used to really struggle with sleeping and often felt more pain after waking up. I sleep soundly in my Essentia bed and am so comfortable - I never thought this would be possible!
We love our Classic 8! Very soothing and comforting for my husband's back. No more joint pain for me! Extremely important to me that it is all natural and made in Canada. Thank you!
I love this mattress. I first saw Essentia on at work on Dragons' Den, as I'm sure a lot of you did as well, and I checked it out. As a shift worker, my sleep patterns are all over the place, and as an already poor sleeper, this mattress has been a great help to my night life. I strongly recommend checking this company out. I few months after i purchased this mattress, they had a deal for 2 free pillows (with mattress purchase) and after i contacted them they were more than happy to let me in on the deal. Great company, great customer service.
Love my bed look forward to falling into it every night! it never sleeps hot always just perfect.this bed is simply indulgent.
I love my classic 8. I travel a lot and always look forward to coming home to sleep in my bed.
I have the best sleeps on my Classic 8. Never could imagined a bed could be this comfortable.
I experienced significant back pain with a previous spring mattress, and a couple years ago purchased a Tempurpedic. The mattress was awesome, I thought....My wife was experiencing serious chest pain after purchasing the mattress, and after doing some research discovered that Tempurpedic is constructed from petroleum, which links to heart pain. We were astonished and immediately went back to our lumpy mattress. I was discouraged because my back pain came back after using the memory foam and assumed there were no options for my wife. We eventually discovered Essentia, purchased a mattress and I'm oh so happy once again. My back pain has subsided, I sleep deeply each evening and my wife's chest pain has been eliminated. We also purchased two more Essential mattresses for our children.
This mattress is great! I was really nervous purchasing online since we have never been to a showroom. We wanted to go with the lower profile design and are so happy we did! Neither my husband or myself have had issues bottoming out, even when crawling on it (my husband is 195 lbs). The mattress is so comfy...the perfect amount of support and comfort. When mattress shopping at traditional stores, we always gravitated towards the medium feel...this was even better than any other options we had tried! Plus we didn't need to let it air out!!! There was little smell when it came out and we knew it was safe :) I am so relieved and satisfied...essentia found a new lifetime customer!!! If you're in the market for a new mattress and are looking for a more natural route, give them a try! All the reviews are true and this is really the best thing I've done for myself in a long time :)
My rating is based upon an experience that may not be typical but worth sharing (and considering). We searched and compared mattresses for several months. We returned to stores to keep trying the mattress for longer amounts of time. Essentia was a winner. We purchased an Energie Opus from the Seattle store. Now the bad part: The mattress had an odor. An odor we could not mitigate after trying everything recommended. The odor was not present in any of the mattresses we tried in the Essential Store. It was so bad we ended up sleeping in a downstairs bedroom and arranging a return to Canada. The pick up went smoothly but things ground to a halt. The commitment on the Essentia site (in writing) is a return of funds would take "up to 45 days". It has been over 50 days and several calls to the Customer Service Rep has generated promises that I would receive a call from Accounting. Nothing so far. No way to run a business.
I have a guest room and master Essentia mattress. Both cause low back and hip pain. I travel for work and subsequently noticed how much better I sleep when I'm on the road. Even my most budget conscious work related hotel spend has yielded better sleep than a night on my Essentia. While Essentia did replace my mattress for a different model what I really wanted was a refund. The new model caused even more pain than the previous. Essentia just does not support the low back naturally or effectively, perhaps worse yet is the pressure points. Today is the day I say I've had enough! This thing is going in the trash bin and I'm ordering from a competitor. I can't believe I spent 4k on a mattress that has caused me this much physical and metal pain.
I did extensive research before purchasing a mattress from Essentia. I was counselled to purchase a Classic 8, and am completely disappointed with it. The mattress is hard causes me to wake several times during the night due to discomfort and often with pins and needles from sleeping on the mattress. I sought advice from Essentia's customer service, which is just so bad. They take weeks to respond and do not help - the will NOT replace or exchange the mattress. The mattress did not off gas, but it is not at all worth the price point. Essentia falls short of being a luxury mattress and lacks any kind of professional customer service.
DON'T DO IT! — The Stratami Original Queen is not as firm as advertised, instead its soft and squishy. While waiting almost 30 days for the back ordered Stratami to arrive, visited the Santa Monica showroom to feel it out. Loved it. The showroom person said try it for 30 days, it takes time to get used to it. —It didn't. Purchased a wood frame foundation hoping it would help. —It didn't. Waited a long time for Customer Service to reply to phone calls and emails. Then received a denial to their 120 day guarantee because I purchased a sale priced Stratami through the TV show The View. Allowed 15 days for a refund to try and was responsible to return the mattress to the nearest showroom for a refund. — Anyone want to buy a 40 day old, undamaged Stratami mattress? LOL
When we bought the mattress through the Boca Raton store, after leaving three voicemails at the store without a call back. We had to hunt them down to place our order. We were then told it would be four to six weeks for delivery. Then, we received communication that there was a delay and to be patient. Then after múltiple attempts to get an updated delivery date, all of Essencia's replies have been vague and avoided committing to a date. Today marks over 9 weeks since we purchased the mattress and still do not have a delivery date. We were so excite to try this mattress yet the service has been very poor. Each time we reach out to them now vía email, they reply with vague responses about delivery yet avoid all the other points we highlight, for which we request a response. They are obviously not interested in customer service. For a Canadian brand wanting to grow within the United States, their emphasis on customer service is undervalued and they have completely missed the lesson on the lifetime value of a customer. Short sighted and have lost us.
this mattress worked perfect for 3 years after that it became so soft giving back pain contacted warranty team said for looks its good, we cant offer any support they are not even bothered about listening to issue.
we purchased a Dormeuse Queen mattress back in 2012. I never took the cover off because the zipper was on the bottom but when we did only to discover that the latex had cracked and was dipping in spots. We called and took photos and explained and after review they sent us a new mattress. The newer models have much improved; (this one is a bit firmer than our old one but just as comfortable ) including the zip off mattress cover on the top so you never have to lift it. I can't say enough good things about this company; you get what you pay for.
I want to make sure people who are looking for a mattress are aware of the nightmare we have gone through with the mattress company, Essentia. Newly weds in November 2018, my husband and I decided to make one of our first investments in a new mattress. In our attempts to go green, we found our about the Essentia Natural mattress though online searches. We found their local store in Santa Monica, CA and after a couple of hours of comparing their options we purchased their King Size "Classic" mattress. We were given 120 day satisfaction guarantee which gave us comfort with such what was a large investment for us. Within a couple of weeks of trying the mattress, we were both constantly reporting to each other that we had significant pain. For me, discomfort on beds wasn't so unusual, but for my husband it was highly unusual. We tried trouble- shooting with different pillows, but with in a few weeks it was obvious to both of us that we were both in pain from the mattress. We began the return process and that's when our nightmare also began. It was a month before the cover arrived to place the mattress in. Another month before the company acknowledged that they received and passed it in their inspection. It has now been four months and they have avoided and skirted paying us our credit of $3,677.23 (that the company controller has agreed they owe) despite being pursued by Bank of America and the CA Department of Consumer Affairs, Bureau of Household Goods and Services . We know what our next step has to be and we are now working on informing the public of their breach of contract and the thievery we have endured.
My helix isn't perfect but it's a whole lot better than what I was sleeping on before. After a couple months I've noticed a little sagging on the side I typically sleep but overall I love my mattress, sound investment.View More Reviews
The mattress is fine, it's pretty hard so we had to put another foam mattress on top. Also, I move alot when I sleep and my husband can still feel my movement. I am not sure this mattress was worth the price, but it's ok I guess. I probably wouldn't recommend it to anyone.
we just spent a week in another "custom" bed and was so happy to be back in our HELIX bed. These new beds are so dang hot, I hate it. BUT not our HELIX. Happy mamma to be back in her cool bed. Thank you.
we just spent a week in another "custom" bed and was so happy to be back in our HELIX bed. These new beds are so dang hot, I hate it. BUT not our HELIX. Happy mamma to be back in her cool bed. Thank you.
I was completely unsure if I should try this new bed in a box thing. I took advantage of a sale and had it in a couple of days. I set it up in the morning, hoping any off-gassing would be done by bedtime, to my surprise, there was none. The bed was/is super comfortable, I'm glad I took the chance. My only complaint would be I had to figure out how to dispose of my old mattress. Highly recommend!!!
We are on our second full month of sleeping on this amazing mattress. No issues of being too hot. Very comfortable.
Oh my gosh, we LOVE our new Helix mattresses! We bought another brand about 10 years ago, and hated it after only a few months. This time, we did our research more carefully, and also made the decision to go with two XL twins pushed together, instead of a king. That way, I could get my mattress my way, and he could have his softer. We have slept better than we have in years! Plus no sagging in the middle ... easier to move ... no movement when one of us gets up in the night ... I only wish there were some kind of special headboard so we could slide them apart more easily when we change the sheets. I know I'm gushing, but I can't believe what a difference having a good mattress makes. Kind of fun to unpack, too. ;-)
Comfort galore, buy one and you will be sleeping on a cloud.
This bed is no joke. We actually had similar styles and got a blended bed. We have never slept better. A bed made for your weight, height, and position...how could it be better?
We purchased a Helix a few months ago and so far we love it it's comfortable and doesn't sleep hot. We also go the pillows that are cool to the touch which helps me fall asleep quicker
We ordered the soft and it was too stiff.
This mattress didn't end up being the one for us however I thought it was important to say how easy the experience was. I anticipated some push back when I started the return process. The Helix rep was very professional and the return process was easy and seamless. You can buy this mattress worry free. I would recommend anyone looking for a new mattress to give Helix a try.
First few days took some adjusting but after that I was fast asleep in minutes
This mattress is a dream come true. I can sleep on my back and sides without pain. Although it was a little stiff at first, Helix sent me a topper for it which changed everything. If you like the soft layer of a topper, choose a softer option when building your bed and you won't need the topper :-). If you are not convinced, try it. It's worth the 100 day trial!
Arrived damaged. lots of back and forth as to either send back or donate. The donation process is complicated and now the time is expired for that. Not the best experience and I now have a damaged product.
We have a vacation home by the sea, so lots of summer family visitors, everybody has uniformly loved it, we love the fact that it's square till the edge with none of the usual round off that make you feel like your falling out of bed when your near the edge.
Soft and comfy upper layer with supportive mid-layer. I've slept like a baby every night.
The Helix mattress arrived as promised. I was able to inbox it myself in a small room, but recommend 2 people. Comfort-wise, the mattress has been too soft. Th reason for this, I believe, is the only flaw in your order system. I was not allowed to adjust the results of my sleep quiz on your site. I almost did not order because of this. This mattress is better than the Nectar I tried, but the your software' results of my quiz are not necessarily accurate.
Great ordering experience. Shipped wuickly and arrived on time. The survey did a better job of matching to my preferences than my wifes. Great feel and support. Edge support is a little lacking, but otherwise i am happy with the results. Def feels better for back sleeping as it feels fully supported. Not quite as good for side sleeping for me but I have wide shoulders and have had a hard time finding a mattress that can do the trick.
Everything is going good. Sleep really well and it has good suppprt. I would probably go a little firmer next time around. The real test will be a year from now to know if it is building grooves.
Wish it was better. Price point is right. Advertised as firm but closer to soft medium. Nice that it was delivered. Not cool at all- despite how it was advertised. Not a stomach sleeper bed, only good night sleeps I get are on my back. You pay for what you get.
After sleeping an a multitude of different mattresses throughout my teens with moving houses and eventually starting college. I can safely say that this mattress has made my sleep an absolute pleasure. To really know that this mattress is for me in all aspects really adds to the value it gives me and for a cost that is much less than other very high end mattresses. Couldn't be happier and hopefully I won't need to change in the near future.
I ordered my mattress too firm but they got me a 2' topper and I sleep wonderfully.
My husband and I couldn't be happier with our purchase! It's hard to get out of bed in the morning because we are so comfortable!!
We are so enjoying our new mattress and foundation! No more aches in our hips and backs. Restful sleep has returned, thanks!
The mattress is too firm for me, not enough sink. It was supposed to be medium soft with lots of sink.
I was really excited to get the new Helix pillow with extra cooling. I sleep hot and I thought it would be awesome!!! Love the mattress so I had high hopes. The pillow itself is comfy, and it's neat to be able to add or remove filling so easily, but the extra cooling is non-existent. I even tried different pillowcases - a low thread count is what they recommended, also tried a bamboo one that was supposed to have extra air flow. Also tried no cover at all (but since you can't wash the pillow, I didn't really want to do that) but it didn't help. I'm still debating sending it back.
I tried the Casper for 90 days and I just couldn't get used to it. Way too firm for me. Replaced it with a Helix and I couldn't be happier! It is the most comfortable mattress I have ever slept on. I can now sleep on my side as comfortably as on my back. The only downside is that it is much harder to get out of bed in the morning.... seriously.
Once I got this bed I finally woke up with no pain what so ever. It definitely takes some getting use to but I highly recommend.
Since we purchased our helix mattress I've had the most restful sleep that I've had in years. We had purchased several other mattresses and with in a short time were very disappointed! Not with our helix! My wife no longer has back pain every morning and neither do I . We awake feeling rested and ready to start our day!
We have had our Helix blended mattress for 7 days. How refreshing to wake up without any back pain or aching muscles. The turnaround time from order to deliver was so fast! I'm so glad we ordered it.
I love the bed. Best sleep I have have in so many years. But when I ordered I originally looked at a king and wanted to order a cali king. But some how when I placed the order it was the original one that got pushed through so I got a king. Other than that mix up I am very happy with it.
Had pain with last bed switched to this one my back feels great now I have had it for 8 months and it's great
We needed to replace our 12-year-old mattress and decided to try the online experience. After some research, concluded that Helix was the right company. Totally liked the sleep survey to customize the mattress. Was really fun to unbox and watch it "come to life". The first night was awful. Then it got a little better but felt like sleeping on a board. So I decided that instead of throwing in the towel (because support is good for you), we'd explore other options. Went on Amazon and bought a down alternative feather bed topper for like $100. Made all the difference in the world. Now we have a good solid mattress AND a great pillow top.
Arrived quickly. Set up was a 5 minute process with most of that time getting the mattress out of the box. Fully relaxed into it's full loft by the end of the day. About two days with no sheets before I noticed the scent had disappeared. Was replacement for guest room but I've napped on it a few times and thought its was perfectly comfortable.
Before we got this mattress, I was waking up 10-15 times most nights, and we had a memory foam mattress (although it was used and we didn't know the age). I also had a lot of trouble with severe temperature changes at night, which would keep me up. With the helix mattress, except for a bathroom trip, I often will sleep through the night!!! I cannot believe it. Truly.
Pretty good. Hot at first but seems to have improved
We gave the bed nearly 100 days before deciding it was not the mattress for us. How dors one really know what configuration is right for them! The one thong we got right was the sleep cool feature. The bed seemed way to firm and yet seemed to cause hammocking. We tried several layering options on top of the bed with some success. Thank you Helix for always answering my questions, your customer support was much appreciated.
How to describe? Not like sleeping on a cloud, because clouds look lumpy. How can a mattress feel both firm and cushy? Don't know--but it is. My dog likes it, too.
I just got it out of the wrapping last week so I'm sure my body just needs some time to adjust or whatever. I've heard nothing but positive reviews.