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Endy is a Canadian company that crafts one all-foam mattress in a box based on years of extensive research. Their mattresses are made with a proprietary blend of foams for a medium firmness feel. They are also socially conscious, donating mosquito nets to the developing world with every purchase to help fight the spread of malaria and other mosquito borne illnesses.
Novaform is a mattress brand, famous for being sold in Costco warehouse locations. It is owned by Innocor, a memory foam developer and manufacturer. Novaform exclusively sells memory foam beds, with an eye for detail on layering technology and innovation. Their offerings range from medium-firm Bella-Venta, ComfortGrande, FlexTech Firm, and Deluxe Comfort. They also have soft offerings in Alta Bella and Grande Elegance and medium soft in Valentina and Serafina Pearl brands. The big differences are the blends of foam and order of which they are placed for comfort. The softer mattresses have one more comfort layer than the firmer mattress varieties. Their mattresses range from 12'' to 15'' for the softer varieties though some have still claimed these are still too firm for soft lovers. Learn if one of their options will work for you!
Based on our aggregated reviews and our scoring method, we recommend Endy in this match up!
See Our Full Review of Endy
Online reviews and customer sentiment are great ways to figure out if you want to spend more time researching a specific product. These mattresses are rated very well by customers overall, but there are some that had mixed experiences. Do some looking below into the mattress specifications to see if it will work for you.
Mattress support helps with aligning the back and making sure that things are comfortable for years to come. These mattresses are well regarded for support by most customers, but there are some rare cases where folks haven't felt completely supported.
Edge support is a very important factor for those looking for a great mattress and Most experience these mattresses as having desirable edge support These mattresses are competitive when it comes to edge support, but some who are heavier may experience some extra contouring when sitting
Bowling Ball & Density Tests
Placing a bowling ball on a mattress at different points is a great way to measure even support. These mattresses are supportive overall, but some customers may have issues with even support long term.
Good durability when it comes to comfort is one of the best factors in selecting a new mattress. Though there are some reasons, like dust, that would mean we wouldn't want to sleep on the same mattress for over 15 years, we all would rest easier knowing that our mattress would last that long anyway. Customers are pretty content with these mattresses when it comes to their durability. Most sleepers will be comfortable with these mattresses over 7 years, but some had issues with the feel. If you are a bigger than average person, review the mattress specs before buying.
Customer reviews can be hard to see from a high level -- especially with some companies focusing heavily on protecting their reputation. These mattresses, sadly, don't get the highest reception from sleepers. There are still customers that are very satisfied, but many others who are not. Read on to understand the specifics of the mattresses.
There are some customers that don't feel that these mattresses do well supporting them. Though some enjoy the quality of these mattresses, if you have a heavier body type, take a look at the mattress specs before buying.
For those that are excited about getting good edge support, some reviewers report that these mattresses may not have the kind of edge support over the long term that you may need.
Discovering a durable mattress is really nice, but it's not always that simple. Unfortunately, these mattresses are not well rated when it comes to durability. That said, some customers may find their mattress lasts longer than average, while other sleepers may find their mattress falters quickly. If you are a bigger person, take some time reading more before buying.
My husband and I absolutely love our new Endy mattress. I don’t think we have ever slept so well. Delivery was quick and set up was easy. We would recommend this bed highly to anyone looking for a medium-firm mattress.....Support Canadian business!!View More Reviews
Best bed ever! Perfectly fills the contours of my body, allowing my muscles to relax and wake up rejuvenated. The best therapeutic bed I have tried out.
My hubby and I weren’t sure what to expect when buying an endy. The customer service has been great and the mattress is very comfortable. We are sleeping like babies! ❤️
We love our new mattress! No more tossing and turning all night. I have issues with my shoulder and this has helped me sleep on that side. My husband has restless leg syndrome and this has lessened it and when it does happen, it's not waking me up anymore as I can't feel him moving around.
I love my new mattress! And the order/delivery was stress free. Thank you Endy!
Exactly as advertised! Love it. No more sore hips. Thank you 😊
love my Endy!
The only thing getting us out of our bed in the morning is the kids. We love our Endy.
I love my new Endy mattress, I have not slept this well in a long time.
BEST BED EVER!!!!!!
I bought this for my 3 year old daughter. She slepts so well on it and called it her ‘cloud’ bed. It has been wonderful cuddling on this mattress.. hard to get out. The most amazing part was that I ordered this mattress on a Thursday night and found it on my doorstep Sat afternoon!
Awesome!!! Highly recommend this mattress. Don’t hesitate buy this mattress!!!
Perfect for our guest room and so affordable!
Our old mattress was an 11 yrs old, lumpy pillow top. We upgraded to a king Endy when our daughter was 2 weeks old and even with a newborn we have had the best sleep ever! Sure I wake up for her, but otherwise I am so impressed with how comfortable this mattress. I’m dreading one thing about our upcoming vacation and that is having to sleep on a mattress that won’t compare. Super fast shipping for an amazing product. Win, win, win!
Great sleep & stay warm after you get up and come back to bed
Sleeping on angels.
My husband loves it, and I am getting it to it
I took a chance buying it and waiting for my body to adapt. It is a little too firm for my liking so I give 3 stars instead of 4. Not my type. It is good only to sleep on my back so I'm kind of using it to force me to do it. I'll probably return it.
The mattress is way to soft for me.
Love love love our Endy. Both of of us have back issues and trouble sleeping, But all issues are improved....feels like we we hit the jackpot! We highly recommend!
I am in love with this mattress! Takes a few nights to get used to it as they say, but after that it is the most comfortable mattress I have ever slept on! And the mattress was delivered in 2-3 days after ordering! Amazing company!
I was hesitant to replace my bed, but after sleeping on an Endy Mattress I can’t believe I didn’t do it years ago.
Can not believe that I could fall in love again, but I did. Her name is Endy. 😉 Seriously though; this is the best money we ever spent. Highly recommend one to anyone who is having sleepless nights.
We are loving our new Endy bed
Finally I can get through the night without my shoulders killing me
This is the best mattress I've ever purchased, it takes a good week to get used to. I'm having some of the best sleeps I've ever had.
It’s been 3 weeks now and we’re really happy with our Endy mattress and pillows! Everything about the service has been great!
super comfortable, just the right about of squishiness
With my old mattress I get up in the morning having back pains. A week after using Endy I dont feel it anymore! I love our Endy!
Bed is so comfy!
Great mattress, great customer service. Would definitely recommend!
This was an the Best company to deal with. Easiest mattress ever to install, and rave reviews from our guests! I tell everyone looking for a new mattress how amazing the whole process was, how comfortable it is. Love Love it!! The only negative may be that it's a little "too" comfortable for the "guest" room...lol
I just thought aging brought sleepless nights but since I received your mattress less than two weeks ago, I have been sleeping eight hours a night after decades of thinking that I could only sleep about five. I wake up feeling that all my vertebras are in place too. I am so grateful.
So far I love it. Never slept better. Back pain gone.
Both my wife and I were skeptical and were worried that one of us would like it and the other wouldn’t. After 4 weeks we both agree it’s the best mattress we’ve ever had. It’s ruined hotel mattresses, nothing is as comfortable as our Endy.
It's been a month now, sleeping better than ever. Thanx Endy.
Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable
I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.
I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.
We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!