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Dreamcloud vs. Novaform

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Dreamcloud

DreamCloud is one of the most exciting brands with 3 of the best rated hybrid mattresses available. The DreamCloud offers the highest value of any hybrid mattress, featuring ultimate support, balanced pressure relief, and a cashmere blend top. The DreamCloud Premier is a fluffy dream that doesn't sacrifice support, great for all-around sleepers. Their DreamCloud Premier Rest adds a pillow top with a 16'' profile for the pinnacle of sumptuous, plush comfort. With customers reporting a deeper sleep and a 365 night trial, this is one of the best luxury bargains anywhere. Now available in Canada.

Novaform

Novaform mattresses are well known for being sold in Costco warehouse locations. Owned by memory foam developer and manufacturer Innocor, nearly all of the mattresses sold by Novaform are memory foam mattresses. Also found at popular retailers like BJ's and Sam's Club, Novaform's product offering and quality differs slightly per retailer. However, overall, with a variety of mattresses in different thickness options, Novaform gets some good initial feedback from customers. Still, there are some reported issues with heat retention, firmness, and initial comfort in some cases.

Based on our aggregated reviews and our scoring method, we recommend Dreamcloud in this match up!

See Our Full Review of Dreamcloud

Mattress Score

Overall Score:
Dreamcloud: 9.7/10
Novaform: 7.8/10

Customer Satisfaction:
Dreamcloud: 9.7/10
Novaform: 7.7/10

Price Value:
Dreamcloud: 9.7/10
Novaform: 8.2/10

No Back Pain:
Dreamcloud: 9.8/10
Novaform: 8.4/10

Price:
Dreamcloud: $839-$3838
Novaform: $225-$999

Dreamcloud:
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Novaform:
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Dreamcloud's Owner Satisfaction

Having excellent ratings from sleepers is an important factor for shoppers. These mattresses receive better customer ratings than many other competitors, which should make you feel confident in doing more research into the product offering. Read on to discover if one of these will work for you!


Dreamcloud's Supportiveness

These mattresses offer good support. These mattresses do a good job with supporting the spine and keeping the hips and shoulders in the right positions.

Edge Support
These mattresses also offer suitable edge support, which is the supportiveness of a mattress on its sides. For those that like to roll close to the edge of the mattress, these mattresses should do a fine job keeping things comfortable.

Bowling Ball & Density Tests
Setting a bowling ball on your mattress is a good indicator of firmness, and it is can help in seeing how the firmness changes throughout the mattress. It can show if there is an uneven surface. Based on this, these mattresses are offer good and even support for the backs of sleepers.


Dreamcloud's Durability

Durability and longevity are deciding factors for mattress shoppers. In this day and age, mattresses should last between 7 and 12 years with average use to be considered durable. However, crafstmanship and material quality can be big factors on durability. Customers rate these highly for durability. That said, some with heavier bodies may experience a slight decrease in durability.

Novaform's Owner Satisfaction

Customers don't always feel good about these mattresses. Some customers didn't have a good experience, but others were completely satisfied. Therefore, it is more difficult to estimate if one of these will work perfectly for you. Do additional research below to learn from customers if one of these will work for you.


Novaform's Supportiveness

These mattresses may not be the best in terms of support. Though there are those that like what these mattresses offer them, others have found these mattresses to disagree with their backs. If you are thinking about buying one of these mattresses, take a look at the specs to make sure it will work for your body.

Edge Support
Edge support is essential to those that like to lay close to the edge of the mattress. Others don't find it is to be a big concern. These mattresses may not be perfect when it comes to edge support so make sure to do added reading if it is an important item for you.


Novaform's Durability

Sadly, these mattresses aren't well loved for their durability. While some customers felt well supported, others found that quicker break down than others. If you are considering to buy, take a look at the warranty and return policies beforehand.

Browse Dreamcloud Customer Reviews

could not be more impressed
DreamCloud entered our life recently and we could not be more impressed! It is clearly comfortable for all types of sleepers because I am a side and stomach sleeper and my husband is a back sleeper. We don't have a fancy bed frame, so I can say it is supportive all on it's own.

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can't wait to sleep with DreamCloud tonight
DreamCloud has actually made me thirsty for sleep. I can't wait to spend time on it at night. Maybe because it's so plush and luxurious, but I honestly have never had a better sleep. I can't believe how lucky I feel over getting one. I have started telling all my friends about it. It's a cozy experience that you just have to feel for yourself to believe. I was also so psyched about their trial policy, but I have to say that I'm not worried at all. DreamCloud is a beautiful sleeping experience, thanks to the supple support of the cashmere cover. Thank you so much!

Heavenly sleep experience
A truly gratifying sleep experience starts with a great mattress. DreamCloud is a perfect example, nurturing my sleep from start to finish. I felt cozy and protected by its multiple foam layers. The sleep only got better throughout the night, and I am pleased to report that even after all the weird sleeping angles I put it through, not once did I wake up throughout the night. Snug as a bug in a rug is a perfect way to describe this. Maybe it sounds funny to say that you are soothed by a mattress, but the comfort and familiarity of DreamCloud has made going to bed a real treat. Its sturdy craftsmanship and superior materials manifest in a delicious sleep experience.

layers of heaven
Layers of heaven is how I would describe DreamCloud. Each layer of memory foam comes together to support my body every night. I have no pressure points or sore muscles when I get out of bed in the morning. The combination of springs and foam makes for a truly dreamy mattress.

Best of all worlds and at a great price
DreamCloud is a truly seamless experience. I can feel all the foam layers come together to perfectly hold my body up. It's like floating on a cloud. I wondered what the hybrid mattress would feel like since I've either slept on memory foam or springs, and this truly is the best of all worlds. It's comfortable and luxurious, but without the crazy pricetag of other mattresses. Thanks DreamCloud!

Excited to go to sleep
After trying other internet mattresses and not being happy with strictly memory foam, I was intrigued by DreamCloud’s blending springs and memory foam. I thought why not try it. It was easy to have delivered and set up. My first night sleep was great. My second night was also great. DreamCloud has changed how I feel about sleep. I’m actually excited to go to sleep each night. I’m watching less shows before bed and actually sleeping though the night.

magic cashmere carpet ride to the best sleep experience
DreamCloud is the best way to experience sleep. You get a DreamCloud and you are stepping onto a magic cashmere carpet taking you straight to sleep. My husband and I could not be more comfortable each night in bed with DreamCloud. We’ve definitely been sleeping better, and I think dreaming better too on all those layers of plush memory foam.

Changed my life, feel like a new person
I had put off buying a new mattress for years. It was a hassle to get rid of my old mattress and spending a whole day in a mattress store testing out mattresses that all feel the same was not my cup of tea. A quick internet search brought me to DreamCloud. I figured I would give it try since they took away my old mattress with an easy exchange process, and with their Everlong Warranty, I knew I had nothing to lose. I had no idea how much I had to gain. DreamCloud changed my sleep and I wish they had come out with DreamCloud years ago.

My dog loves DreamCloud too
My dog used to always sleep with me in my bed, and ever since I got DreamCloud I swear I can’t get Champ out of the bed. I know that I love DreamCloud and sleep better on it than ever, but Champ has completely fallen in love with DreamCloud. Maybe it’s the cashmere cover or perfect bounciness, but one thing I know is that we are both fans!

Mattress feels made for me.
A night of easeful sleep was all I ever wanted. I tried many different mattresses, but never found one that felt right for me... until now. I'm satiated, and it's all thanks to the easeful and fluid support that I feel when I lay down on my DreamCloud. The DreamCloud makes sleeping easy and fun, its foam layers create a comforting and dreamy sleep experience that reminds you of sleeping as a kid -- not a care in the world. I'm not great with words, but supple is one that comes to mind when I think about the cover that's on top. Give it a shot, it's been brilliant for me and the wife loves it too.

perfect cocoon of coolness and comfort
When my wife ordered a DreamCloud, I had no idea that my whole life was going to change. Gone were the aches and pains in the morning, gone were the restless nights tossing and turning, and gone was the feeling like sleep was never going to be comfortable. DreamCloud moves beyond comfort to make my bed the most inviting place. I skip my easy chair at night. I never sleep hot on DreamCloud, it’s like I am cradled in a perfect cocoon of coolness and comfort each night.

layers of heaven
Layers of heaven is how I would describe DreamCloud. Each layer of memory foam comes together to support my body every night. I have no pressure points or sore muscles when I get out of bed in the morning. The combination of springs and foam makes for a truly dreamy mattress.

buy a dreamcloud - you won't regret it
I never thought I would be one of those people telling other people what to buy. It's none of my business what people spend their money on. That's how I was before DreamCloud anyways, now I'm telling everyone about it. If everyone could experience DreamCloud for just one night, they will understand that this is really not a mattress, it's really a cloud. I never realized the importance of sleep until I started sleeping restfully and I never realized the importance of a mattress until now.

One Word: WOW
If you compare internet mattresses you might get as confused as I did about which was best. There seem to be a lot of options, but the reality is there should only be one. DreamCloud. One word: WOW. As soon as I get into bed my body instantly relaxes and melts into DreamCloud. I fall asleep almost instantly, and wake up feeling like I was cradled in the clouds all night. If you are feeling unsure about which mattress to get, definitely don’t think about second. You won’t regret a night of DreamCloud – actually you will probably think you are crazy for ever not having DreamCloud.

Must have for anyone who thinks their back pain is insurmountable
I’ve suffered from back problems for fifteen years. Finally after my chiropractor insisted that I get off my springy mattress that was poking at me, I decided to bring DreamCloud into my life. After a few weeks of truly comfortable sleep, I started noticing my back pain subsiding during the day. DreamCloud is a must-have for anyone who thinks their back pain is insurmountable.

Helped my snoring - and my marriage
I was a notorious snorer. It got so bad two years ago that my wife turned our home office into her room. I had tried everything to stop snoring from sleep aids to nose plugs but nothing worked. Finally I decided to invest in a GOOD mattress. DreamCloud allowed me to finally sleep deep enough and comfortably enough that my snoring stopped (at least enough for my wife to come back into bed with me). DreamCloud saved my sleep, and it might have saved my marriage too.

Breakfast in bed - all the time
Have you ever had breakfast in bed with DreamCloud? I bought my husband a DreamCloud for our 20 year anniversary and it feels like we just renewed our vows. Honestly, getting into bed together was starting to feel like a bit of a chore but now, with DreamCloud, it feels like our marriage has something new, luxurious and truly dreamy. We both love the plush cashmere top and the combination of foams mean that we have breakfast in bed all the time!

Turned bedroom into Spa
My bedroom became a spa the moment I met DreamCloud. I’m actually inspired to take better care of myself in the evenings. I take baths, meditate, and read before getting into DreamCloud. DreamCloud takes care of me and makes me want to take better care of myself.

Beats everything in stores hands down
Nothing we saw in any stores compared to what we felt the moment we got our DreamCloud. Before we even slept on it, we could see that this was something unlike any other mattress. It looks extremely plush and cloud-like and it feels like sinking into a sea of clouds. DreamCloud is truly heaven.

Great velvety experience for this student
I ordered the DreamCloud because I went back to school to get a masters and having problems in school staying awake. Maybe because it's been 20 years since I was in school, and before DreamCloud I had dead arm syndrome in the morning, and was craving some relief. DreamCloud came through with that relief in a big way. It's memory foam has a feeling that's almost juicy. That might sound funny, but I mean it's so velvety and supple! Sleep comes easy now, and I do feel like I've turned a corner all thanks to the DreamCloud. I'm especially happy with the cashmere cover, that has a downy vibe to it that I just can't get enough of. Drifting off to sleep is easy now.

Great mattress. Highly recommend.
Purchased Dreamcloud based on reviews and price and was not disappointed. Highly recommended.

Really like sleeping on a cloud.


Love my DreamCloud!!!
I was a little annoyed with the delays but it was worth the wait! We absolutely Love our DreamCloud California King mattress, we paired it with a Nectar Foundation and could not be happier with our purchase! We have been through several mattresses over the past few years from Serta to Sleep Number and hated them all! We have not slept so well in years and wake pain free! I will order another for my guestroom soon.

safe haven at home
DreamCloud has become my safe haven at home. I find myself hitting snooze, and then sipping coffee in bed in the morning, and then skipping my couch at night to read in DreamCloud. The luxurious foams contour to my back so whether I am sleeping or sitting up, I always feel incredibly supported. I can’t imagine my life before DreamCloud, and if I were to guess what actually sleeping on a cloud felt like, it would be DreamCloud.

contouring memory foam and plush cashmere yes please
Sinking into something like a cloud, DreamCloud’s tufted top offered the most restful sleep I’ve ever had. I had never slept on a hybrid mattress before, but the combination of the contouring memory foam and the plush cashmere sounded incredible. DreamCloud felt so wonderful and is without a doubt the most enjoyable night’s sleep I’ve had.

best night's sleep, period
Back pain, hip pain, shoulder pain. You name it and I had it before taking a flight to destination DreamCloud. Each night seems to cradle my body even more than before. If I slept this good as a child, I don’t remember it. DreamCloud gives me the best night’s sleep, period.

be prepared to fall asleep fast!
Don't lay down on DreamCloud unless you are prepared to fall asleep! Really, laying down on DreamCloud transports you to a sleepy, cloudy place where any stress just fades away. I fall asleep in less than 10 minutes every night with DreamCloud.

Like sleeping on a cloud
Like sleeping on a cloud! DreamCloud has only been apart of my life for 2 weeks and am beyond happy about it. The whole experience from start to finsih was very easy. They removed my old mattress. I was happy they did that. I've never looked back. It's actually very hard to imagine ever going back to anything that wasn't like the plush, soft, incredible sleep that is DreamCloud.

Sleeping in on weekends for first time in 20 years
DreamCloud has taken me to a new Dream world of sleep. I always heard statistics you sleep 1/3 of your life. Personally I always thought sleep was a waste because I never felt comfortable or rested. Sleep was just never something I looked forward to. Sometimes at night I would wake up with numb hands and feet which was weird. But DreamCloud plush memory foam made me look forward to sleeping. All the foam layers come together to create the feeling of sleeping on a cloud. Now I get why people want to sleep in on the weekends. My wife actually says that ever since DreamCloud I like to sleep in. It's incredible. I don't want to get out of bed in the morning.

Fall asleep in 10 minutes
I dream better with DreamCloud. DreamCloud makes falling asleep a breeze. I used to have problems falling and staying asleep. My doctor diagnosed me with sleep apnea and insomnia. In fact, I was a pretty bad case. But with DreamCloud, I’m so comfortable and just sink into that plush cashmere top every night I fall asleep after about only 10-20 minutes. It used to take me hours to fall asleep and then I was always waking up. Now I can fall asleep easy and sleep through the night.

Supports my back and helps me recover fast from working night shifts
As a nurse, I am on my feet up to 20 hours a day. Sometimes I work the nightshift, which can throw off my sleep for days. I know the importance of good sleep and investing in a good mattress. I really did my research when it came to DreamCloud. I wanted to make sure it was the best bed for me. It seemed like it would be, and it has such a good warranty so I thought why not try it. I don’t regret it. Every night it supports my spine in a way that feels like it’s not just supporting, but wrapping my back in cozy and comfortable foam. When anyone at the hospital asks about beds, I would recommend it to the other doctors in the hospital and the patients who seek healthy sleep.

I don't want to get out of bed
DreamCloud has taken me to a new Dream world of sleep. I always heard statistics you sleep 1/3 of your life. Personally I always thought sleep was a waste because I never felt comfortable or rested. Sleep was just never something I looked forward to. Sometimes at night I would wake up with numb hands and feet which was weird. Or even if that didn't happen I just would toss and turn and wake up randomly. But DreamCloud plush memory foam made me look forward to sleeping. All the foam layers come together to create the feeling of sleeping on a cloud. Now I get why people want to sleep in on the weekends. My wife actually says that ever since DreamCloud I like to sleep in. It's incredible. I don't want to get out of bed in the morning.

The perfect nesting mattress
I have been delighted with DreamCloud. Its lavish foam has lead to the most contented, hearty sleeping experiences of my life. The foam layers work together to create a truly sensuous experience that I can only liken to sleeping on a giant slab of butter. It may sound funny, but the support is real, and DreamCloud can still feel as soft as wool when it counts. The perfect mattress for nesting all day, and sleeping all night. I never want to leave it. I can't wait to tell the rest of my family about it, though most of them know, DreamCloud is like a good friend that doesn't let you down. If you're in the market for a new mattress that has heart, this is the one for you. I've never been more pleased.

Serene and satisfying sleep has never been easier
DreamCloud gave me a gift that I didn't think was possible: a sound sleep. I've always been a particularly light sleeper, and I wasn't sure that there was anything that could be done. Enter the DreamCloud: its memory foam supported me, while the topper created a truly serene and satisfying sleep environment. I've never felt more restored and gratified at the end of the night. I thought it was my lot in life to only sleep for a couple of hours, but the heavenly cashmere materials left me feeling cared-for and protected. I got a full eight hours for the first time since I was a kid! If you're thinking about switching up your mattress, do it. I have never been more soothed during sleep than I am now, and it's all thanks to DreamCloud.

reliable company, well made mattress, plush sleep
The DreamCloud is such a serene sleep experience -- like sleeping on a cloud cover. I've had my fair share of mattresses, I travel a lot for work, but this foam has made all the difference when I come back. The DreamCloud is totally reliable and super well made. I noticed the difference the minute my back hit the pillow top. Totally gratifying and peaceful experience! I slept the way I hadn't since I was a kid. The shipping was easy, but the best part was definitely DreamCloud's cozy and cloud-like mattress foam. I couldn't believe it. Feels like I lucked into a great one.

White glove delivery and wonderful sleep from day 1
Listen up: this mattress made me change the way I think about mattresses. I can't heap enough praise on this thing, as since the first night I've had it, I'm sleeping better, and it's all thanks to the DreamCloud. The eurotop cover is actually hand anchored to the foam base, and has this double stitch that actually makes you feel like you're sleeping on sumptious clouds. I toss and turn in my sleep a lot, and it's totally stayed in place the whole time, so super durable there. I'm also a small person, so it was super helpful to have the white glove delivery. They actually deliver to any room you ask, which was a totally relieving experience for me! I sleep so well and so often now, the only problem is getting up in the morning!

Worth the wait, even my husband was impressed. Telling everybody how amazing it is ...
Absolutely love the bed . Everything I wanted in a long term investment. Looking forward to years of good quality sleep.

The best mattress
Excellence

Solid mattress for the price point!
The dreamcloud mattress seems to be a very solid mattress for the price point. The mattress is a bit on the firm side but definitely breaks in after a few days. So fat I've been sleeping great on the dreamcloud!!

Finally found perfection
Fantastic balance of softness and firmness. This was the fifth mattress we tried. Just continually dissapointed by mattress in a box options. We wanted a mattress with a firm support but soft on top, so that it could accommodate side and stomach sleeping. The DreamCloud nailed it. 5 stars all the way

Browse Novaform Customer Reviews

Good if willing to put a few extra bucks into it
Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable

I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.

I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.

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Awesome
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.

Great Mattress and Price but too firm
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.

Bought it, returned it, opted for diff product
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.

Deserves 10 stars!
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.

We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!

Too Firm
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.

Too Hard
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.

Extremely comfortable
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.

Great mattress
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.

HORRID!!!!
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!

Great Mattress!!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.

Great Bed, Great Price
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.

Great Mattress
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.

Perfect for me
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.

Very firm
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!

Novaform @costco review
If you've owned a high end pillowtop mattress you will not be satisfied with this bed, If you haven't its perhaps doable, For the money right aroud 600 dollars its worth the money, It actually helped my wifes back, And she woke up without her usual discomfort, For me it felt to firm and lacked that luxurious feel and its not something i can imagine spending 1/3 OF MY LIFE ON FOR THE NEXT 10 YEARS, That being said again its still worth the money.

Promising
We have tried a number of the Novaform mattresses. Each one seemed to have great promise but fell just short. We love the affordability and potential of the mattresses. Our first Novaform serafina pearl gel memory was too soft (rated in top 4 on CR), but nice if you like plush. We then tried the Novaform firm memory foam, which was firm and comfortable but retained so much heat that I was waking at night changing shirts from sweat. And finally the serafina pearl firm with gel, once again too soft. I must admit, I have had lower back problems, so I look for firm to extra firm mattresses. For now, we are giving up on foam mattresses.

Provides support and gently hugs you
I've been sleeping on this mattress for a few weeks now and find it to be comfortable. The mattress is softer than I prefer with a very plush top layer that hugs your body and offers support (at the lower back). You do sink into the mattress a bit which can slow you down when changing sleep positions. Before this mattress, I slept on a foam mattress - it retained heat but I feel this mattress retains more heat. My spouse really likes this mattress though. There isn't any edge support. There is an off-gasing smell that lasted up to 48 hours after unpacking. Overall: nice support, a little too soft, retains heat but I like it.

Not Supportive
At first we thought this mattress would work for us, but after a week we knew it wasn't supportive enough. We are 60 and 59, 230 and 130 lbs respectively. I am a side and back sleeper, my husband a side and stomach sleeper. I noticed that the mattress didn't hug my lumbar region while sleeping on my back. I could feel a gap there and there shouldn't be. My husband thought it was too squishy, not firm enough. What we both disliked is that the sides cave in when sitting on the edge of the bed, so you basically slide off. We had to return it and we are now trying a Sterns and Foster pillow top firm. Back to basics for us.

The best purchase ever!
We were moving to Ireland and wanted to buy new beds for everyone but we had a budget as moving countries is expensive. We gone One queen and the kids got full size each. I was very nervous as we would not be getting to try them untill we were in Ireland. However, I need not have worried. They were the best purchase ever! I normally have back issues and have never woke up even once with stifness or soreness in my back. Still totally love this bed after nearly 10 months. My only issue is now when I visit friends or stay overninght else where, the beds seem completely sub standard.

Firm cradling comfort
My husband and I bought this to replace our 7 year old tempurpedic. This Novaform 14" Serafina is the most comfortable mattress my husband and I have ever slept on. That includes all mattress's at hotels, friends' and that we've owned. We're in the mid 50 to early 60's age range. It gives a firm but soft cradling support and is not hot like our previous memory foam. We read reviews in Consumer Reports and this met our budget and was one of the top rated mattress's. We got it on sale and is a great value even at full price. Highly recommend!!

Takes getting use to.
We purchased this mattress last year for a vacation cottage. We allowed it to sit opened on the bed overnight before we slept on it. We own a pillow top mattress at our home, so this was our first Memory Foam mattress and we purchased this based on good reviews and the price. The first few night we slept terrible! We both woke up sore each morning. After about 5 nights we finally started sleeping better. I do find it to be hot, especially if you are sleeping on your back. It is soft on the top, but very firm underneath so you have good support. We are going to buy a mattress topper to try and soften it even more to what we are used to sleeping on. Overall for the price it is a good mattress, but does take time to get use to.

More of a medium firm
I love having a king bed, it is lovely! First time trying out a memory foam mattress. My husbands only request was to get a firm mattress. I would say its more of a medium-firm. You do sink in a little right away. I woke up the first week with sore back, which I never have before on my other spring mattress, but I haven't recently, so I am wondering if my body had to first get used to it. I also am 19 weeks pregnant, which could have been part of it, or that the first week we didnt have a platform for it yet!! Me or my husband havent had any issues with overheating on it like I read in some of the reviews.

Great mattress
This was a first....after shopping all over for a firm mattress, (costs were &1200-$4800+). Reviewed Consumer Reports, this mattress was very highly rated and less than $1000. Then it went on sale in February!!! With Costco's return policy we decided to give it a try. Then we learned it would be coming in a box!!! A king mattress in a box!!??!! When it arrived...in a box...flat as a pancake...there was no way this was going to work.....wrong....within three hours this 'pancake' turned into a full size king extra firm mattress!!! No more tossing and turning it's the best nights sleep we've had in a very long time...granted, it's only been a week...but so far so good. Would and have recommended this mattress to everyone we know.

Excellent !
I researched mattress online. This one came in the top 10 at number 5 . I bought this mattress 3 months ago. I always had a coil mattress and needed a change. I knew I could return it if I was not happy. Costco is great to deal with if there is a issue. It is the best mattress I have ever slept on. Extremely comfortable, not hot, my back even feels better. My wife feels the same way and she was really concerned. She is not tossed around when I move or turn over.

Firm was better than medium firm
We tried both the firm and the medium firm version of this mattress. The medium firm was available in warehouse and the firm only available online. My wife chose the firm version do to less motion transfer and no sag/roll toward the center due to my laying in the bed. She was able to get rid of a boomerang pillow she previously needed for side sleep with our Sleep Number bed that we got rid of. It took about two hours, a roll of heavy duty packaging tape, clamps, 2x4's, and a vacuum to get the medium firm mattress small enough to return to Costco...but they did take it back.

Too Soft for Us
Frankly, my one star is probably unfair, but if you love a very hard innerspring, as my husband and I do, do not be lured in by the "firm" label. That's firm for a foam mattress, not firm for a mattress in general. We sunk into it as if it were a marshmallow. In fact, after trying it for a few nearly sleepless nights, we dragged our old rock-hard innerspring mattress onto our bedroom floor and there until we were able to lift it off our bed and arrange to return it to Costco. We are SO thankful for Costco's return policy. I cannot imagine sleeping on this huge marshmallow for another night.

Disappointed
We bought the mattress online through Costco only because they don't carry California Kings in the warehouse. It two weeks to get it. Unpacking it was not to difficult. It's been a week since we've had it and the mattress still hasn't fully reached its full shape. The bottom right side is still smashed. As for comfort, the only option was to go with firm in a cal king. It's like sleeping on flat mat, there is no give, no comfy feeling. I can't seem to find a comfortable position and my lower back is achy in the morning. Will give it one more week like the instructions recommend but doubt very seriously I will keep it. Not at all what I hoped it would be, the delivery time, the shape not right and the total lack of comfort, especially for the money.

Life Changing
My only regret is not buying one sooner! I'm so glad that I took the time to go lay on a few different beds first. I even got fitted by one of those computer beds that measure all your pressure points to figure out how firm of a bed you need. Being a big guy (6' 300lbs) I'm so glad I went with the firm Serafina. You do sink in a lil little, but only really enough to form to your body. I have nothing bad to say about this bed and would recommend it to anyone.

Finally a FIRM comfortable bed.
Many thanks to Costco for their return policy. This is the second mattress I have purchased from Costco in the last six months. It is quite firm which is what I needed. The first purchase seemed fine for about two weeks, but then the "sleep impression" began to appear...sort of like a troth.

I was hesitant about buying
I was hesitant about buying and surprised to receive it in a box, but what a great mattress. I am 6'4" 320lb and the firm is surprisingly comfortable for me and my 5'3" 123lb wife, We love it. A !2" mattress might have been better, our deep sheets are not deep enough for the 14" mattress

Great Bed
I bought this bed a couple of months ago and love it. It’s the perfect firmness. It’s very similar to the Tempurpedic medium firm and softer than the Sleep Science Black Diamond. I’m a side sleeper and it does not hurt my shoulder like the SS Black Diamond did. This bed is an incredible value, especially when it’s on sale. I highly recommend it if you have laid on the Tempurpedic medium firm and like that firmness level.

Serafina Ordered Accidently...
So we ordered a "bed-in-a-box" from Costco, thinking we had ordered the King sized Novaform Comfort Grande. Shortly after receiving an email confirmation, the email read "Serafina Pearl." Initially, i was scrambling through different websites to see a comparison of the 2 beds. The Comfort Grande was said to be less firm than the Serafina Pearl. I was thinking that the Serafina may be too firm as the Comfort Grande eluded to the fact that it too was a firm bed. Now that I have received the mattress and have slept on it for a couple weeks now, I am so happy that we stuck with our accidental purchase of the Serafina Pearl. The mattress has the perfect amount of firmness that my wife and I prefer. Also, the king size makes this bed even more amazing as we often share it with our 2 kids and a 70 lb dog.

Perfect Amount of firmness
Let me start this review by saying that everyone is different. Back problems run in my family. I am only 26 and I have back issues already. I workout, I stretch, I walk, I do yoga, but all of that won't matter unless I have a quality mattress. I tried an online mattress company, and it was super comfortable, but made my back pain worse because it was too soft. This is the perfect amount of firmness. Give it a few weeks as you would with any mattress. Your body may be sore because it needs to adjust to a new mattress. This was well worth the money and provides great support. The only con I can think of is the weight. It will be tough to move. But it is worth it!

My only problem...
My only problem is that there appears to be no way to determine before you purchase what firm means when comparing foam mattresses of different companies. Our first firm memory foam mattress from Costco was 7-8 heard old and finally lost its rebound. Our new foam mattress labeled firm is as soft as our sagging old memory foam mattress. Is possible it was mislabeled? Thanks for listening. W F Bolin

Heat - Heat - Heat!
Mattress gave off unbearable heat. Not sticky, sweaty heat - just steady, intense heat. Impossible for me to sleep. For ages, at home, hotels, friends' homes, I fell asleep very quickly after laying down - usually 1-5 minutes. With this mattress, if I was lucky, I'd finally fall asleep 90 minutes after laying down. Then I'd wake up every 60-90 minutes because I needed to sit up or turn to let my back cool off. (I normally sleep like a rock!) Tried for over 2 weeks thinking maybe it would ease. Extreme disappointment as quality otherwise seemed good. Minimal odor - way less than expected. Pretty firm but not overly. But the heat was crazy horrible. Had to return.

SOFT & HORRIBLE
I just bought this mattress less than 1 week ago. I desperately needed a firm mattress following a recent bad back injury. This mattress is NOT FIRM BY ANY MEANS!!!! You sink down into it, and it's difficult to get back out of bed. The sides cave in when you sit on the side of the bed.

Best Mattress Ever!
This is hands-down the best mattress that we've ever owned! We were a little hesitant to purchase a foam mattress, having heard stories of how hot they were to sleep on and how hard it was to move in the bed. However, we have experienced neither problem. The bed is not hot and neither of us have experienced any problems moving on the mattress. We both sleep better than we ever did on more expensive mattresses and for the first time in many years, I have no back stiffness when I wake. We bought the mattress to replace a Sealy hybrid that was only 3 years old but it was no longer comfortable to sleep on. I highly recommend this mattress.

An awesome bed!
My wife and I have had our bed for about 3 weeks now and we couldn't be happier! This mattress is top quality and is amazingly comfortable. No more neck, back and hip pain. Couldn't be more pleased with our purchase. This bed is "bang for the buck". Our last bed we purchased 10 years ago and paid 4 times as much. Our new mattress is so much more comfortable and the rest we get is incomparable. Highly recommend! Two thumbs up!!

DO NOT HESITATE TO BUY
My wife and I bought a Simmons BeautyRest Mattress two years ago for $1800. After 6 months our spine/hip health started decline. Going to orthopedics etc and spending money that wasn’t necessary to find out after buying this Novaform mattress, our 2 year old mattress was the cause of ALL of our issues. We got the firm mattress and it’s the most amazing sleep we’ve had in forever. Do not hesitate to buy this mattress. For $800, it saved our hip and spine health. Do NOT get caught up in the lies of mattress store prices or sales people.