Slumber Search is supported by readers. Some links on Slumber Search are referral links. If you use one of these and buy something, Slumber Search may make a small amount of money. More info.
The most popular discount and bulk warehouse store in the US, Costco is also one of the most popular places to get a new mattress. With more selection that ever there are increasing reasons why you may also think it is a good idea to buy a mattress there. That said, there are some big caveats to buying a mattress at Costco, including selecting the wrong product for cheap only to be horribly disappointed within the first few months.
Before you buy, learn which brands are proven top picks and which brands to avoid altogether. You may be surprised!
Costco is one of the most popular retailers because they promise lower prices for members on common goods. That said, not everything bought at Costco is a great deal. Even though things like toilet paper, paper towels, and bulk food products are better to buy in store, when it comes to mattresses, there is a little known truth:
Buying comparable products on sale in other retailers may actually be cheaper.
Although this isn't the case for all products, there is a case for going direct to the manufacturer and haggling with local retailers who are willing to budge on price more than Costco. Also, even though Costco often licenses their own designs for their members, a second hidden truth is:
The Costco selection may not include the right mattress for you.
Part of the reason for this is Costco is focused on the lowest common denominator when it selects its products, not the unique individual comfort that you actually need.
Read on to learn more about their selection...or browse our top rated alternatives.
Our Top Alternative: Level Sleep's Patented TriSupport™ Mattress
Learn Why: Read Reviews
Costco has a few relationships with some top mattress brands, such as Tempur-Pedic, Sealy, and Simmons Beautyrest, but even though these are household names, they aren't always the best for you. We'll go through all of the mattress brands being sold at Costco and dispell any misconceptions.
So here they are ranked...
#1 Eight Sleep
Eight is one of the most interesting brands we've had the pleasure of reviewing. They got their start selling a smart sleep tracker built into your mattress cover and later on in 2017 built their first integrated smart memory foam mattress. Now, they have multiple mattresses in multiple firmness options coming with proprietary all-foam and pocketed coil designs. At the competitive price for the quality of craftsmanship found therein, Eight is definitely worth a second look. Also, with regular sales on their website and better financing options, it may pay to buy direct.
The pros: Good range of memory foam and hybrid options with integrated smart tracker.
The cons are the lack of financing options or smaller sizes through Costco.
Price Range: $899-$1099
Final Score: 9.4 / 10
Tempur-Pedic is one of the most common household names when it comes to memory foam mattresses. Although the selection is not as wide at the Costco warehouse stores as in other locations, Tempur-Pedic is synonymous with high end foams for a high end price. Although some folks are heartset on owning a Tempur-Pedic, there are plenty of less costly options that you can buy direct: such as our top memory foam mattresses. With that said, Tempur-Pedic is still a good brand with a good reputation.
The pros: Good range of memory foam products for a competitive price point vs other retailers.
The cons are that the selection is not as wide and there are no Twin or Full versions at Costco.
Price Range: $1499-$2599
Final Score: 8.9 / 10
#3 Simmons Beautyrest
Simmons Beautyrest mattresses are some of the most well known mattresses on the market. At a steeper entry price than many others listed, they have the air of luxury. Those that are sold at Costco are the Beautyrest Silver. They are mid-grade mattresses similar to the Beautyrest Legend in other stores -- and bonus: they come with multiple firmness options at Costco. Overall, most find these mattresses comfortable, but some have had issues with durability problems over a shorter life than average. For the high entry-price (even at Costco), that might be tough to swallow.
The pros: Multiple firmness options from one of the most popular brands available.
The cons: There are widespread reports of durability issues that could make you think twice.
Price Range: $499-$4499
Final Score: 8.4 / 10
#4 Brentwood Home
Brentwood Home is a California brand of eco-conscious hybrid mattresses that feature some interesting features like organic bedding and hypoallergenic foam. From a comfort standpoint, they get decent customer reviews overall, but some had issues with lasting durability and comfort. That said, they do offer a good value for the materials that they use in their mattress and come in both soft and firm options.
The pros: Eco-friendly materials and good value for the materials used in their pocket coil systems.
The cons: Some complaints about initial feel and lasting quality.
Price Range: $399-$1349
Final Score: 8.4 / 10
#5 Comfort Tech
Comfort Tech is a low budget options and you most likely won't see it outside of Costco. They make a variety of all-foam mattresses and most customers regard them as having good initial comfort. That said, there were others that had issues with durability and initial comfort, so make sure to review the firmness of the mattress you intend to buy and read the reviews.
The pros: Very low priced options with good initial comfort scores.
The cons: There are some durability concerns versus other mattresses in the same pricepoint. Others had issues getting comfortable with their purchase from the get-go.
Price Range: $279-$499
Final Score: 8.3 / 10
Blackstone is another brand of mattress that is really just popular at Costco and doesn't appear available in other mattress retailers. Positioned as a low-priced all-foam mattress competitor to Tempur-Pedic, Blackstone gets some mixed reviews. First off, Blackstone mattresses only come in a medium-firm variety, which can be a problem if you are a side or stomach sleeper. Although, most customers find their mattresses to be initially comfortable, there are some complaints about off-gassing smell and sleeping hot. Additionally, some claim that these products also come from Zinus, which is a low-priced foam option from China.
The pros: Low-priced all-foam options that most people find initially comfortable.
The cons: Sleeping hot and not a lot of firmness options.
Price Range: $189-$749
Final Score: 7.8 / 10
Novaform is another brand that has been made popular by its relationship with Costco. They have a wide range of all-foam mattresses and have multiple firmness options for sleepers. Their most popular Serafina Pearl comes with three layers of foam, including a thick 3'' layer of cooling gel memory foam. These mattresses are widely accepted by customers, but some had issues with the mattresses breaking down faster than average so be careful if you have a larger figure.
The pros: Both soft and firm all-foam mattress options at a discount.
The cons: There are some issues with durability with these mattresses.
Price Range: $399-$1899
Final Score: 7.8 / 10
Sealy is another household name that is sold at Costco. Their Posturepedic brand name is sold extensively and with both plush and firm options. Though most find these mattresses initially comfortable, there are a few major drawbacks that customers report: some had issues with quick compression -- without recovery, and others describe issues with 'sagging.' There are plenty of reasons this could be the case: from customer body weight to quality control issues. In any case, it means you should triple-check your choice before buying.
The pros: Many different comfort options for a competitive pricepoint.
The cons: Widespread negative reports about durability, quality, and quick sagging.
Price Range: $429-$1399
Final Score: 7.3 / 10
#9 Stearns & Foster
Stearns & Foster is the luxury line from Tempur-Sealy corporation and in the past was synonymous with luxury, quality mattresses. However, over the years, their customer satisfaction scores fell with some complaining about shoddy craftsmanship and durability issues. Costco only sells one model with the Kirkland co-brand. It receives similar complaints of quick sagging after initially luxurious comfort. Unless you are very small and have amazing luck, you may want to think twice.
The pros: High end mattress brand at an affordable rate.
The cons: Hidden issues with quick sagging and reports of discomfort after a short period.
Price Range: $999-$1399
Final Score: 7.3 / 10
#10 Spring Air
Spring Air is famous for being the maker of Chattam & Wells, which are well regarded overall. They sell hybrid mattresses with layers of memory and polyfoam over pocket coil systems. Overall, this style is very popular but there have been some complaints about the brand overall. Although the models sold in Costco recently got a revamp, in the past some of the top complaints of the mattresses sold in Costco have been quick sagging and sleeping hot.
The pros: Competitively priced hybrid mattresses with both a soft and a firm version.
The cons: There are issues with these mattresses sleeping warm and sagging over a shorter time frame.
Price Range: $899-$1199
Final Score: 7.2 / 10
Thomasville is mostly popular for making furniture, like sofas, chairs, and tables, but they also mattresses and sell a variety of them in Costco outlets. With features like cooling memory foam and adjustable air beds, Thomasville's offerings are really interesting at first glance. But on a deeper look, there are some customers who have had issues with their purchases - mostly due to frustrations with the mattres design and value.
The pros: Competitively priced mattresses with interesting features not found elsewhere at Costco.
The cons: Customer feedback is lackluster and some had issues with the design and service.
Price Range: $849-$5999
Final Score: 7.0 / 10
...and that's the list, but are there better options?
Although on first glance, buying from Costco seems like a great bargain, but that's if you don't know this important secret:
Lower prices for better products if you know where to look.
This is one of the most amazing times to be a mattress shopper. There are hundreds of new brands that are coming into the market to compete for your business and this means if you are willing to take a little extra time reading about the best mattresses for you, it can literally save you $1000s of dollars and endless headaches.
If you are ready to learn more about why buying a mattress online direct from the brand is better than visiting a store (yes, even Costco), read our 2018 Mattress Buying Guide!
...or jump right in to reading our reviews for our Top Rated Mattresses.
I waited over a year to write this review, as it took quite awhile for me to adjust to this mattress. I am a problem sleeper, having suffered from insomnia most of my adult life and also have lower back issues (I'm 62, 6' and athletic 195#). This is my third mattress in 5 years. It has proved to be the best one for me. It is very solid, firm bed but with enough cushion to keep you comfortable. You do not sink in as with memory foam. I can sleep in all positions with no issues whatsoever. It has held up well thus far; no indentations or edge breakdown. The only problem is that when I travel, no mattress is as firm or comfortable to me as the Novaform. Thank you COSTCO!
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.
In the interests of full disclosure, our previous mattress cost $300 new. So maybe we're just easy to please, but we absolutely love this mattress. It's firm, but not too firm. It's great for back and side sleeping. I am pregnant and finicky about sleeping, but I've been very comfortable. I was (before the pregnancy) 5"4 and 130-ish lbs. My partner, who is 6'2 and 225-ish lbs, also finds it very comfortable.
My wife is a stomach sleeper and i am a back and side sleeper. i've owned this medium to firm mattress for 11 months now so i got a good hang of it. I wake up with joint pain, lower back pain, shoulder pain and toss and turn all night. the mattress has good construction and build quality. my wife complains less then i do because this mattress suits her better. however, my inlaws who bought the same mattress have similar complaints to mine. I am thinking of replacing this king mattress with two twin xl mattresses so my wife and i can individually pick the right firmness without breaking the bank on a sleep number bed.
We were amazed at how small it gets compacted down to for shipping. As soon as we opened the box and cut the straps it unfolded into a king sized mattress right before our eyes. I feel that it is a medium firmness despite some others saying it was harder. If you had a spring mattress before then you might not be used to the way a foam mattress feels when you first get on it. With a spring mattress you do bounce a bit. With the foam it seems to just dull any kind of bounce but then it envelopes around you. I am a side sleeper and this has been a great for that. I can't say there were any miracle sleeping improvements but it is very comfortable and I am satisfied with my purchase.
I was a little hesitant about buying a mattress online without ever trying it but I am so glad that I did. After reading Consumer Reports reviews on this mattress and with the great return policy that Costco offers, we decided to take a chance and I am so glad that we did. This is by far the most comfortable mattress I have ever owned. It was comfortable from day one and have never slept better. No more waking up with a stiff back or neck. Can't recommend this mattress enough. Love it so much that we will be buying a second one for my son. Thank you Costco and Novaform!!
I bought the previous model of this Serafina mattress two years ago and really liked it. Then we bought this model. (I think this model has a different top to it). Nevertheless, I absolutely LOVE this bed, especially for the money you pay. We also have a $3,000 Tempurpedic and a top-rated Sleep Number, so we are in a position to compare. This bed beats them all hands down. I wake up each morning refreshed -- no turning through the night. That new top really works, I’d say. With that, I am a side sleeper with a little stomach sleeping. So if that is you, I'd highly recommend this mattress.
This mattress has very good support for both side and back sleepers. I sleep like a rotisserie turning all night long and this mattress provided good support and kept my back aligned in all positions. But it retains your body heat and it gets hotter and hotter throughout the night making it very uncomfortable. I found myself moving from one spot to another to keep comfortable. I tried various mattress pads but nothing alleviated the body heat it retains and gives back (without a pad was the worst). As the summer nights got warmer the resonating heat has become unbearable. The gel beads are supposed to provide "ideal sleep temperature" but it seem to be just marketing talk.
I did my research and read all the reviews. Most sounded good and that we would give this one a try. We are in our 60's and have been sleeping on a memory foam mattress with pillow top, but it very old and there is no support any longer so we needed a new mattress. Bought this one online and tried it the first night. My husband complained it hurt his back, but we both decided we'd try it again. He has not been able to sleep on it since, and I have been using it for 5 nights now, each night being worse and waking in more back pain. So today it's going back to the warehouse and we have already tried out and purchased a Sealy Perfect Sleeper! This supposed "medium" mattress is hard as a rock.
I brought this a month ago after waking up with aches and pains from sleeping on an older mattress. I was hesitant to buy a mattress online, but decided to go for it. It was a very easy setup but I was not happy that there were no handles. However, I've since learned that the new mattresses are not being made with handles due to the size and weight. It took a few nights to get used to the feel, but what a difference it has made for me. I used to wake up and get out of bed at 3 am because of feeling achy. Now, I leave the house late almost every morning because I don't want to get out of bed. It may not be the same for everyone, but I'm very happy with this mattress.
So I've read through a ton of reviews here on this mattress and many have stated that the Pearl Gel is not the same mattress that Consumer Reports initially reviewed and that this newer model does not show up at all in their ratings.
We love our new mattress. It was rated #1 on consumer reports for memory foam mattresses! It isn't hot at all like some people say memory foam can be, and it's not hard either. This one is rated a medium firmness and I believe that's accurate. Also, when you set it up, no smells at all, but it will take a full day or two to be fully expanded. We slept on it about 4 hours after setting it up and I was worried it was too soft but that was only because it hadn't expanded fully yet at all. I can also sit on the edge of the bed and not slide off because it doesn't compress too much. Stop thinking and buy this bed!
Initially, I was sleeping pretty well on the Novaform 14" Serafina Gel Queen Memory Foam Mattress although my wife thought it was too hard from the start. After a year of sleeping on the mattress, I must agree with her. There is very little "give" to this foam and my back and joint pains returned after a few months of relief. (Imagine what the innerspring monster was like if this gave me relief when switching). We are moving this mattress to the guest bedroom and getting a medium soft mattress. The firmness scale should be a standard item in features or description sections.
Went to several mattress stores, including the one with the "system" that determines the right mattress for you. I kept returning to this mattress and, after reading the reviews, decided to try it. I've had it now for more than six months and am completely satisfied. Initially, I wondered if it would be too firm but the firmness is not the same as sleeping on a solid flat service. I would describe it more as "supportive." I live in a hot climate and am not uncomfortable. It is not a hot mattress, in my opinion. I'm a side sleeper and do not wake up with back pain.
Very happy with this mattress. A great feature is my wife does not feel me toss and turn / or get in and out. She is a light sleeper and slight movements wake her. On another note, COSTCO and Innocor are great to work with. We had a NovaForm mattress for about 7-8 years, and recently noticed deformation in the mattress which we believed to cause lower back pain. While we had misplaced the original receipt, COSTCO quickly retrieved this when asked. The Innocor Rep (Carmen) was a pleasure to work with on our warranty claim. They stand behind there product and shipped a new unit to us in short order.
I've been sleeping on this mattress for a year after sleeping on spring mattresses for the past 50 years. I love this mattress. It did seem a bit firm for the first month or so but over time both my wife and I have noticed a very nice adjustment to a medium feel. I am 5'9 180 pounds and this mattress has eliminated any back pain I felt in the past on the spring style mattresses. I sleep around 50%+ of the time on my side and coupling with a correct pillow(s) is very important so I recommend investing in both a good mattress and some nice pillows to get the best sleep outcome.
I bought this mattress about 2 months ago and it's wonderful. I had been reading a lot on consumer reports for many different mattresses, and this one seemed to have the best qualities for the price. It has one of the highest ratings overall, as well as some of the best ratings for a foam mattress for spinal support and durability. There was definitely a break in period for about a week, but now I'm sleeping so soundly and not waking up at all during the night (which I used to do all the time). It is medium firmness as described - very good for your back!
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.
I'm a researcher and looked for a couple months before deciding on this mattress, based both on reviews on here as well as it being a Consumer Reports best buy. I've only had it up for 3 nights, but we have both slept more solid in the last 3 nights than we have in the last 3 months. We are both average sized people and find the "medium" rating to be slightly off, but it's been exactly what we wanted. This was also one of the reasons I purchased this particular one because other reviews had said it seems more firm than what a medium should be. If I had purchased a firm, I'm guessing that would be too hard. Everything this mattress advertises other than firmness is accurate, so hopefully this helps you decide. I will update this review down the road after we've been on it awhile.
I slept on this bed for 2 months and then returned it. I returned it because most days I woke up with a back ache, it was too firm for me. They say it is medium firmness, but I don't agree. I would rate it at medium firm. Firm to me is like sleeping on a board, and it is not quite that bad. Weird thing is, I had no problem falling asleep or sleeping, just I always ended up on my back rather than my side where I started and most days had an achy back. I had no complaints about the quality. It is very heavy when it comes, and definitely needed help getting it to the second floor.
I really wanted to like this product. The Consumer Reports review is positive, as are many end user's reviews. When you first lay on it, it feels OK. 4-5 hours later, as the top foam layer compresses, you end up on the harder main foam block. It's like putting a memory foam topper on your driveway and sleeping on that. I noticed most all of the negative reviews complain of it's hardness, and most report pain or soreness. I am no exception. In fact I wake up due to the discomfort and notice tingling in my arms or fingers when side sleeping. I cant figure out if its just such a wide variation in personal preference that explain the reviews or if there is variation in the foam that yields mattresses with variable characteristics. BTW, I'm 6'0 and 190 lbs.
I purchased this mattress for my guest bedroom, but it's not budging from my bedroom! It's so comfortable, I've been sleeping like a baby since it arrived. It was extremely heavy! I live in a second floor apartment and my sister and I struggled to get it up the stairs. I mean pushing, shoving, pulling, panting! We are mid 50's to 60, so, I don't know. Once opened and on the bed, it quickly turned into this luscious Mattress before our eyes. It did have a smell, but it quickly dissipated; I was able to sleep on it first night without any foul smells. It's high quality, more on the firm side, but my husband and I like a more firm mattress. I would absolutely recommend this mattress! I Love it!
I don't know why some people are saying this mattress is too firm. If you hop around beds at mattress outlets, you'll see that it is precisely a medium-softness mattress. This is my first foam mattress, as I've always slept on the old fashioned spring coils. And as a hot sleeper, I'm wary of the reputation foam has for retaining heat. The gel in the mattress is supposed to keep you cool, and it definitely does! Sometimes that cooling effect can wear off within a month or two though, so I guess we'll see! But in the meantime, this is the most comfortable mattress I have ever owned, and it is comforting to have the Costco name behind it.
After years of suffering through restless nights sleep on our coil spring mattress we decided to try a memory foam mattress. We read about this top rated mattress on Consumer Reports online and it has surpassed our expectations tenfold. We have been having our best night sleep in ages and have been waking up feeling completely rested and ready for the day. I have told all of my friends and family about our purchase and recommend this mattress to anyone out there who has never tried a memory foam mattress or just wants a restful nights sleep. We will never go back to a coil spring mattress and look forward to going to bed every night now. This is by far the most comfortable mattress I have owned and I never imagined I would feel this rested in the morning.
I've been looking for a mattress to replace a 10+ year old box spring mattress for some time. After seeing the reviews for the Novaform Serafina mattress I decided to take the plunge. I've waited two months to write up a review to make sure it was as good as others said. I am definitely happy with the mattress. It has helped my aching 60 year old back. That was the main reason for the purchase. The only problems I've had are slight smell for 3-4 days and it was firmer than I was used to. After two months I think the firmness is a plus. I was also worried about the top layer of foam indenting, that has not been a problem.
We've had our Serafina Pearl now for about 3 months, having replaced a 10 year old pocketed coil mattress. I liked the fact that I could move around and not disturb my wife with the old mattress and this one does as well at that, if not better.
Consumer Reports was spot on. This is by far the number one mattress I've ever slept on. When you first get in bed the mattress seems a little firm but then you sink in the perfect amount for total body support. When you spouse move you don't feel any movement like with a spring mattress. Probably the only low spot is that it's hard to sit on the edge of the mattress. In my case it doesn't really matter because mine is a platform bed with drawers underneath so it's too high to sit on anyway. Absolutely love this mattress and the price was great.
After reading others' reviews as well as a well know consumer magazine's rating, we chose the Novaform Seraphina mattress. It is a great value being at least one third the price of similar mattresses. It did not smell at all the first day and inflated well over the day, so we slept on it the first night. We have had it a week are are very satisfied with its comfort. It is firm but cushions and does not let you sink into a "hole." My husband says his shoulder doesn't go to sleep any more and he is less restless at night. I am also aching less and sleeping better. Even though we couldn't lie on it before purchasing, Costco's return policy is so fair that there is basically no risk.
We needed two mattresses, so I bought one to see if we would like it. We liked it a lot, it was of medium softness as stated in the description and very comfortable. Within several days I ordered the second one and it turned out to be hard as a rock and impossible to sleep on. If I did not know I would think these two mattresses were two different models. I am returning it and wondering if I should order another one and see if I get lucky or just buy a different model.
I have purchased over 10 mattresses in 20 years. At first I focused on the mid range priced mattress, like Sealy or Serta, but they did not work. Then I decided I needed to pay for a good mattress, purchasing a Sterns and Forster which cost over $2,000. No good. I then just picked up a cheap one at the local store because I was tired of buying the wrong mattress. I have had 2 back surgeries and worried about not "trying it out" but pulled the trigger on the Serafina. I plan to die on this mattress!! I will never mattress shop again as this is the best!
I don't write a lot of reviews, but I thought I would this time to counter the negative reviews about the mattress being too firm. First, the mattress is firm, but not "too" firm. Second, I have arthritis in my back and can't get a full night’s sleep without experiencing aggravating pain that sometimes keeps me up at night. I bought this mattress because it was top rated by consumer reports for back and side sleeping. The first night I slept on this mattress, not only did I wake up pain free for the first time in many years, but I actually overslept because I was so comfortable! I have to admit, I was a little scared of the firmness at first because I like a soft bed, but I’ll take a firm mattress that’s good for my back any day over a soft mattress that causes back pain.
This was a replacement for a 5 year old Queen Memory Foam Mattress; that was older generation technology. This Mattress is much cooler and breathes better, than the older mattress, due to the Gel Pearls in the top layer and the CustomWave foam in the 2nd layer. The Novaform website indicates the feel of this Mattress is MEDIUM, however after over a month sleeping on it, it feels more FIRM but still comfortable. This mattress replaced a memory foam mattress that cost 125% more 5 years ago without the newer technology and today costs 162% more with similar newer gel foam technology. Costco still gives you more bang for your buck!
My husband & I had never slept on a memory foam, so, we were hesitant to go this route, despite Costco's fantastic guarantee & price. Our old mattress had to be replaced because I'd developed lower back pain for no apparent reason. After a lot of online research & visiting several stores (what a shock the prices there were!), we decided this would (hopefully) be for us. OH MY GOODNESS!! We slept on it the first night, had no trouble rolling over, or keeping our bodies comfortably cool. I slept the night thru, & woke up PAIN FREE!
I was looking for a new king size bed and started with Costco. The great reviews attracted me to the bed though I understand that everyone has a personal preference when it comes to mattress softness/firmness. I thought about it for a few days and then placed my order. Of course Costco shipped it to me for free which was super convenient. The bed arrived in a super heavy box so it took two of us to bring it up stairs. Once we took the wrapping off the bed quickly puffed up to it's normal size. There was no odor what so ever which really pleased me. The bed is a perfect combination of softness yet firm enough for good support. This has been the most comfortable bed I have ever slept on! Better yet, you won't feel it when your partner moves in the middle of the night!
We purchased this mattress based on reviews and a lot of other online research. I LOVED the mattress. My hubby, however, found it to be TOO firm. He has a hip prosthetic and was unable to lay on that side because the firmness caused him pain. It is firmer than the air-style high priced mattresses at firmness #10. We had to return it. YAY, COSTCO! We called for a pick-up. Done. Seamlessly. No added cost. My family doesn't call me "Costco Diva" for nothing! Costco service is unsurpassed.
This mattress is firm ... Very firm. I was replacing a memory foam mattress and thought I'd try this brand. It does not even have the feel of a foam/gel mattress. We slept on it for 3 weeks waiting on it to "break in." It never gave a bit. I like a firm bed, but this was too firm for even me. So just be aware that it is extremely firm with little to no give (as a memory foam mattress does). If you like a mattress with a "board" feeling, this is the one for you!