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Ashley Furniture vs. Serta

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Ashley Furniture

Ashley Furniture, otherwise known as Ashley Homestore, is a well known global furniture retailer and manufacturer that also crafts its own brand of mattresses, Ashley Sleep and Chime. Within this brand, Ashley offers both innerspring and memory foam mattresses. However, with extremely low prices, there are some reports of durability issues over a short period of time. Read on for the full drilldown.

Serta

Serta offers foam and coil mattresses and are common at many mattress stores and big box retail locations. As a household name in the mattress industry, Serta has been in the mattress business for a long time. Their mattresses range from budget-friendly to higher in price and offer a variety of firmness options and cooling designs. While most customers find Serta's branded products to be initially comfortable, there are some concerns about durability for some sleepers.

Based on our aggregated reviews and our scoring method, we recommend Ashley Furniture in this match up!

See Our Full Review of Ashley Furniture

See Our Top Mattress Choices

Mattress Score

Overall Score:
Ashley Furniture: 8.3/10
Serta Perfect Sleeper: 7.2/10

Customer Satisfaction:
Ashley Furniture: 8.2/10
Serta Perfect Sleeper: 7.2/10

Price Value:
Ashley Furniture: 8.2/10
Serta Perfect Sleeper: 7.1/10

No Back Pain:
Ashley Furniture: 8.7/10
Serta Perfect Sleeper: 8.2/10

Price:
Ashley Furniture: $298-$2099
Serta Perfect Sleeper: $349-$4599

Ashley Furniture:
Get Yours Now

Serta Perfect Sleeper:
Get Yours Now


Ashley Furniture's Owner Satisfaction

These mattreses have mixed emotions from buyers. Many folks sleep well and describe a comfortable experience, but there were others that didn't like their experience. To make sure that one of these mattresses will work for you, read on below.


Ashley Furniture's Supportiveness

All sleepers need a supportive mattress and especially back and stomach sleepers. Also, deeper support that keeps the spine aligned with the rest of the body is an essential trait for side sleepers. For most sleepers, these mattresses offer a good amount of support. However, others had issues with the support so if you have a heavier body type, make sure to do extra research.

Edge Support
Most folks like the edge support from these mattresses. Some customers weren't entirely satisfied with the edge support.


Ashley Furniture's Durability

Mattresses with lasting support are phenomenal, but difficult to discover. Unfortunately, these mattresses are not well rated when it comes to durability. That said, some customers may find their mattress lasts longer than average, while other mattresses may become uncomfortable faster. If you are a heavier individual, read up on your options because you may be at a higher risk for durability issues from some mattresses.

Serta's Owner Satisfaction

If you are thinking about this one, do more research below to learn if this mattress will work for you. Unfortunately, not all customers give them good ratings. Some customers had positive things to say about their new mattress, but others didn't feel good about the comfort.


Serta's Supportiveness

These mattresses aren't the best in terms of support. Though some folks like the feel of these mattresses, some have found these mattresses to be disagreeable with their body. If this brand is on your short list, make sure to read more about it before purchasing.

Edge Support
Edge support is essential to those that like to lay close to the edge of the mattress. Other customers don't find it to be a major sticking point for them. Customers have mixed reviews about the supportiveness of these mattresses so make sure to do added reading if it is important for you.


Serta's Durability

In addition to being well supported, having a long lasting mattress is what shoppers are looking for. We all want it to be just as comfortable at the beginning as it is a decade later. Sadly, not all sleepers agree that these mattresses are durable, and some have had issues with longevity after a short time. If you are considering buying for nightly use, read over the specs and policies to make sure it will work for you.

Browse Ashley Furniture Customer Reviews

Sleeping So Soundly
We've only had this for a week, but we've never slept so soundly. It's by far the most comfortable mattress we've ever had. The price is great too

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Comfortable memory foam option with convenient packaging
The mattress arrived well packaged, all rolled up and in one compact, tall box. This made it easier for us to move the mattress upstairs, and I can imagine this would translate well to those who are moving. Once we unrolled the mattress, we noticed the slightly off-putting smell, as other reviewers have also noted; however, it dissipated within a day. The mattress inflated to its full size by the end of the afternoon, which was surprising, given how compactly it was delivered.

The mattress sleeps very comfortably. The 13 inch gives it a nice height, and while the gel pillow top (on top of the memory foam) may be too soft for some, we found it to be just right. What stood out to us was how well the other half of the mattress didn't disturb when one person moved around, even with the softness of the top. Overall, very comfortable memory foam mattress option that comes in easy to maneuver packaging.

Perfect for her- soft and cozy
purchased for my daughter who likes to 'snuggle in' at night. Perfect for her- soft and cozy, cushy top layer but decent support

Three Stars
Great bed but super hot and extra soft. The gel does not work like I thought it would.

Good buy!
Bed is very soft and seems to insulate when we have the heated blanket on the top. For the price, my husband & I are sleeping fine.

It was comfortable for about a month
It was comfortable for about a month, then it got a very low place where your hips lay.I would not buy it again.

Very comfortable to sleep on
Product is true to description. Very comfortable to sleep on. Improves quality of sleep.

Love it!
So happy with this mattress!! Feels like sleeping on a cloud

Great Mattress
Great mattress for chronic back pain sufferers. Very comfortable in any sleeping position. No need to buy a more expensive brand. Love it.

Love our new mattress
We are loving our new mattress we bought a month sag it's great to get a good nights sleep!

Best sleep in a long time.
I bought this about a month ago. I did not go to the store to try it out so I had no idea what it was going to be like. After we received delivery we were so delighted to find just how comfortable this mattress is. We sleep so much better on this mattress, better than we expected. Could not be happier with this choice.

Getting good nights sleep again!
I bought this mattress 3 days ago, I'm used to a soft memory foam mattress, and this is a firm foam/gel mattress. The first night wasn't sure I was going to get comfortable, and next thing I knew I woke up refreshed! I haven't had near amount of back and neck pain and sleep great at night. I would have to say it's because of this purchase!

Never slept better
Instant relief from morning lower back pain. Highly recommend purchase.

Sleeping like a baby!
Bought this a month ago and my husband is in love with this matress! I was hesitant to trying a different kind of matress vs. What we've purchased in the past, but this was the best decision ever!

Great bed
This has the features of a high dollar bed at half the price. Have not had a issue with it yet.

Wonderful mattress !
Bought this 2 months ago! My lower back feels so much better ! Such a great night sleep! Worth every penny!

Wow, this is a very comfortable mattress!
Wow, what a great mattress! Prior to purchasing this mattress I was experiencing really bad lower back pain almost every morning. At first I couldn’t figure out if it was my box-spring, mattress or something else... After receiving the new mattress I realized my old spring mattress was causing my pain after all! The VERY first morning I woke up the pain in my back was gone. The memory foam material is so much more comfortable than the traditional spring style mattresses. My girlfriend is also a huge fan because if I get up in the middle of the night it won’t disturb her side of the bed. We both agree that we are getting a better night sleep as a result of purchasing this product. I would highly recommend this mattress to anyone who is experiencing aches and pains or just simply wants to get a better night sleep.

Great bed.. Priced right
We purchased this bed over a month ago and I am very pleased with it. I was very skeptical about a foam mattress but this is very comfortable and supportive. Good purchase.

Good Mattress. GREAT DEAL!!
Good mattress for a great price!! It is definitely in the firm category.

Much better for me than springs
I am happy with the comfort and style. Old mattress had developed a sag.

Not for everyone.
I had no issues with ordering or receiving the mattress. The issue was it killed my wife's back to sleep on the mattress. It was so bad for her that she often ended up sleeping on the couch. For me I seemed to sleep well for about six hours but anything beyond that and my back would begin to hurt as well but not as bad as my wife's. She is a back sleeper and I am a stomach sleeper. So I guess it's safe to say that the Perfect 10 mattress is not for everyone..

killing my back
Bought a year ago. It was good for the first 6 months. But after that back pain every night. It's very comfortable for about 2-3 hours, after that you start sinking into matress. Not recommend.

Not what I expected for the price
I feel this is an overpriced mattress topper, not a mattress. Would not put hase again. It was very expensive, there is nothing to it.

Does not last
Loved the memory foam mattress for the first six months. Comfortable and no disturbance from partner moving. Now 3 years later it is horrible. I have to sit all the way up to roll over and get woken up every time my husband gets out of bed or rolls over. Mattress is very gushy.

ASHLEY SLEEP RESPONSE>WORST EVER! Like a PARK BENCH! $1,400 GONE!
Summary FEELS LIKE A BLOCK OF CEMENT! WASTE OF money! Purchased this matress & Boxspring 6 Mos ago,slept on 1 NIGHT! Had Rash all over body so unzipped case only to find HUNDREDS OF BUGS! After 6 days of calls to CO spoke w/ no less than 9 ppl & jumping thru hoops & going to store w/ 12 pics of inside casing & E.R Visit for Rash,finally received a replacement & I DID NOT RECEIVE THE (PLUSH SOFT),instead a quite firm Rep!Also Mem foam pillows were horrid!! Due to back issues I need soft! SO here we are 7 mos later & I'M SLEEPING IN MY RECLINER/HUBBY ON COUCH! Would never purchase anything again from ASHLEY>>PLUS THE STORE IS NOW CLOSED! HUGE WASTE OF HARD EARNED MONEY & NOTHING TO GO PURCHASE ANOTHER with! Should have not deleted pics from cell,would have loved to put those on here also!

scammers
I am writing this review only because I ruined my $12000, my 3-4 months time, my comfort, piece of mind, and my trust because of Ashley Furniture store and I do not want other people make the same mistake I made. Please do not consider what I include in this review as my madness or frustration, it is an exact real story that happens to anybody dealing with Ashley Furniture stores. First of all, the whole company is scam and everybody (even their employers and their delivery guys complain about their lies and I heard lies from all of them) are mad at Ashley, and I do not know where some of these 5 stars in google coming from (I guess they make some fake accounts to randomly put 5-stars review for them if you look at their history they only have 1 review and it is Ashley). I recommend for ASHLEY review take a look at YELP (2.5-starts even with their fake 5-star review) or other online review platforms. I am hugely surprised how they have maintained in business in the US with this awful customer service. Regarding my experience with them, please be cautious (scared-scared-scared) of these names: DAVID, SAHAR, KALY, TOBY They are professional liars/scammers. Initially, they treat you as if they love you so you feel they are the nicest people. The purpose is to attract you and catch you in their traps. Their tricks to do that includes: Hey body come here I give you great discount (while the original price is 3 times higher), we protect your furniture for 5 years, push you to buy tonight because tonight we have a great deal and we want you to take advantage of our great deal, we have 48 months finances, and so on and so forth. Unfortunately, we were fooled by SAHAR (salesperson working in Dublin store) and she connected us to a so-called manage David in Colma store. They asked us to open a credit card for financing 2 days beforehand, but at the time of payment, David added 10% to the whole purchase because of financing. It was the first lie and we got a hard inquiry and credit score dropped hugely and could not use that with 10% more (we bought $11000 things from Ashly and with the finance, it was $14500). They are very professional scammers and do their best to catch you in a trap so you cannot decide. Therefore, we had to pay all upfront that was very stressful for us. Then David pushed us to buy a protection plan but we did not trust them to have protection plan. After payment (November 27th) they set our delivery for 3 weeks later (December 14th), while we were previously promised by SAHAR for 3-4 day delivery. The most awful part of the experience is after 3 weeks they changed the time of delivery 2 times and push it back to the very late afternoon. 3 delivery guys brought us some of our items. When we looked at them, we were shocked. After 3 weeks they brought us garbage, damaged, scratched, and even some floor samples instead of brand new. They broke my door, damaged my wall, hugely scratched my hardwood floor and damaged my house, and we only got only 25% of our stuff that looked pretty much like floor samples, although they charged me for brand new. Interestingly, it turned out the delivery guys faked my wife’s signature (signature forgery) that I did not have any complain about $2130 damage they caused to my property (floor, wall, door, entrance Lanscape lights). After 10 times calling and spending 10 hours , they scheduled us for another delivery (January 5th) and promised to refund my delivery fee because of the inconvenience. New delivery guys brought the same items (broken, damaged, scratched, floor samples...). After that, we had 3-4 more deliveries (total I guess 8 times) every time something was missing and damaged. Finally, we had to accept all the garbage they delivered to us since we got tired of their lies and mental problems we had got from them. All in all, they are professional and educated on how to play with you mentally so you give up. If you wanna waste 3-4 months of your life, your money, your mental health, and finally receive a bunch of garbage buy from Ashley

Not as Plush as Advertised.
Let me state this first: I am 64 years old and joints not so young anymore so I am picky. I was excited when I saw this Hybrid since it stated it was soft and plush. It is not either. I could feel the springs through the side and the top Read More

Amazing Sleep at a Great Price!!!
Extremely happy with the comfort these mattresses offer. Firm enough for those that prefer to sleep on their back or stomach. Yet, soft enough for side sleepers too. I bought two of these in the twin size for my kids. I’ve slept on these about 12 or Read More

Love it
Got this for a small bedroom, it lays great.my grandchildren stated that slept well. But the best is that my yorkies think that it is their bed lol

Excellent purchase
Our grandson loves it

Would buy again...
Wasn't sure what to expect considering we were ordering it online but I don't regret making that purchase. This was a mattress for my daughters bedroom and it's one of the best mattresses in the house.

Great quality
Very comfortable

Great Bed
I love the bed! It's my third one that I have purchased. Easy to open and good to go in less than 48 hrs! Thanks!

Hybrid twin mattress
I’m very happy and satisfied with the 12 inch hybrid twin mattress, it’s just what I expected and the price it’s worth

Amazing
I love this mattress so much. I got one for myself and after sleeping on it for a year I ended up getting another one for my daughter. She would toss and turn all night on her firm foam mattress but would fall asleep instantly on this one. It lit Read More

Love the mattress in a box!
Love the mattress, it is so comfortable and very soft. I totally recommend this mattress.

Okay for some, but not if you suffer from joint,back issues
I bought this mattress last May for my son since he was transitioning to a toddler bed. I decided to skip the toddler bed altogether and just bought him a full size platform bed. My son sleeps pretty well on it, but he can sleep pretty much any Read More

Good quality mattress
I am using this mattress for 2 weeks. Its comfortable. A little stiff for me. Oveeall v good quality and would recommend to anyone.

Awesome
My 93 year old grandmother loves this mattress. She has no complaints about her body at all. I love that it is soft and hard at the same time for her small frame. Excellent purchase.

Don’t be fooled just because this is a bed in a box...
I bought this mattress during the COVID pandemic when all stores were closed. I needed a mattress and bought it based solely of the reviews. It is not too hard nor too soft of a bed. Personally I enjoy firm beds and wished I got it a Read More

Browse Serta Customer Reviews

Really nice when warm. Hard as a brick when cold.
Have a cabin where the bed room temp is around 60 in the winter. The upper 3 inches of gel memory foam is really ridgid when cold. Climb into a cold bed is more like climbing onto a piece of plywood. After about 10 minutes, your body temp softens the foam and it is really comfortable... until you roll over too far onto a cold slab and you are back on the plywood.

I sure hope summer is more comfy.

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The Best Mattress!
This is a great mattress! My husband and I moved to our new house and bought this mattress for our room. The first bed that came did not open up all the way and was basically a taco. We called Amazon and they sent a replacement. We have been sleeping on this bed for about 3 months now and we can feel the difference from the traditional mattress we had prior. Our sleep is a lot better, we no longer feel sore, and we don't notice each other's movement during the night. Definitely get this mattress!

Firm enough for a big man like me!
I weigh a lot in comparison to other people so I was initially hesitant to buy a memory foam mattress as I feared sinking to the bottom or drowning. This mattress not only held my weight stiffly but it is super comfortable and probably the best mattress I have ever used. I bought the double and it worked so well that when I bought a king bedroom set I decided to buy the bigger exact same mattress in king size. It come in a big box compressed so you will want to get it upstairs on the bedframe before you open it up and let it absorb all the air around.

Great Buy!
I was uncertain about purchasing a mattress on-line, but the price was so much below what I found in stores that I went ahead and made the purchase. I'm glad I did. The shipping was easy, the mattress quickly expanded once in place. I did not notice any odor. I'm sleeping much better through the night and wake with less back/hip pain. This mattress is a great buy, especially for the price!

Amazing
My wife and I were looking to upgrade our bed to a king during a recent move. We looked at all the big named stores for furniture / mattress and were taken back by the price of the memory foam mattress. We tried out the I-comfort mattress Raymour and Flanagan's and really liked it. After spending hours researching this mattress, I came to the conclusion that this is similar to the Serta I-comfort and about 1/4 - 1/3 of the price. This bed is exactly as advertised and feels identical the the I-comfort we tried in the store. We could not be happier and it sleeps so much better than a traditional spring mattress. I would recommend to anyone.

Remember, you also need a box spring or foundation. This will add another $200 - $400 for the total cost of the bed.

A most fantastic mattress
Our new mattress is comfortable beyond words and so much lighter than the Tempurapedic we had before for many years. It feels like a heavenly cloud and we have slept so well on it and could not be more pleased with our purchase. The price of it is unbelievably low, I recall we paid $2,000.00 for our old mattress over 15 years ago.

Maria & Ted Phillips

I snore less.
One of the best beds I have slept on. I usually sleep HOT and was leary of trying the memory foam bed, but i was amazed at how cool it sleeps. My wife has also said that I do not snore as much.
I could not give the bed a 5 for one reason. I like to sit on the edge of the bed and put on my shoes, but this bed does not have the support on the edges to do that.

Hard, hot, and bumpy
I've had this mattress for 3 weeks now and I am not happy. It is very firm for a memory foam mattress (maybe it will soften up over time), so firm that my body doesn't sink far enough to fill in the lumbar space of my back. I wake up sore every morning, and it reminds me of sleeping on the ground (I camp a lot, so I know). It was shipped in a shrink wrapped container, folded in half, so there is still a noticeable ridge down the center of the bed that divides the two halves. Also, even after airing it out for a week, it does still have a noticeable plastic smell. Lastly, it does trap a heat a little bit.

Overall, I am really unsatisfied, and am contemplating returning it.

Very good mattress
I have had this mattress for a year. The mattress is very good. I read a ton of reviews before purchasing this mattress. A lot of mixed reviews when I researched this mattress. I could not see spending 1500 to 3000 dollars for a similar mattress. I was a little skeptical because this mattress was so cheap. Amazon Prime was a factor in purchasing this mattress. The mattress is very good. No issues with smell or sagging. I am very happy

Hard as a rock
Wow, what a disappointment. Sure wish I'd listened to the reviews that said this mattress was HARD. It's not just firm, it's like sleeping on a stone slab. I can't imagine the hassle to pack it up to return it, so after a week of suffering, we bought a 4-inch memory foam topper, which has helped tremendously. However, as soon as we can afford it, we're buying a real memory foam mattress.

Way to firm for Foam!!
If I had it to do all over again I wouldn't have bought this. It needs to be listed as an Firm mattress. Since I have it, I tolerate it. I went out and bought a 1inch foam topper to put on it to reduce the firmness. What I do find is as you sleep on it and it warms up it gets softer. So I bought a heated mattress pad and put it on also. About an hour before bed time I turn it on low and it does soften the mattress somewhat. Over all I would never recommend this mattress nor would I by it if I knew what I know about it now.

Great Sleep
We were a little worried to buy the bed online, but took the plunge. We were pleasantly surprise at how quick it was delivered. The queen size bed was heavy, but being boxed up made it easier to move. Once in the bed room, we unpacked it and let it return to its original shape. About two hours. The bed sleeps great. My wife and I both enjoy the fact that it adjust to our size. It does not wiggle when I get out of bed at night. I was expecting to sleep hot, but the cool gel works. Great purchase and great value. We priced similar beds at retail stores and they cost $1200. Very happy.

I love this mattress
I bought this mattress almost 2 years ago and I still love it.

That being said, I must disclose that I am somewhat cold-natured, so I don't mind that it retains heat, as the new memory foam mattresses do. This is the only reason this mattress gets 4 stars instead of 5.

When I purchased this mattress, I had done quite a bit of research on prices and quality of memory foam mattresses, and found this one to be one of the most economic choices for the quality. I am happy that I chose this one.

It arrived in a big square box. WARNING: Do NOT open the box until after you drag it upstairs and into the room where you want to use it. Opening the box in another room will create a lot of unnecessary work for you.

The instructions said it would take about 24 hours to completely assume its proper shape and size. In reality, it was ready just a few hours later.

My husband complained that it was not as soft as he liked, so we bought a memory foam/gel mattress cover for it at Costco. This helped make it softer and provided some relief for my husband from the heat retention.

If I had to buy another mattress, I would buy this one again.

Smart buy
The full size mattress is really comfortable. Bigger then a normal full size mattress. We had to replace the old boxspring to a sleep master smart base because of the size if the new Serta. Now we have more room under the bed for storage as well.

Great for sleeping, but quality a bit poor.
I was already to give this a 5 star rating. We bought it in june for our summer place. We have a temperpedic and home and never sleep well with out it. We could not justify the cost to buy one for the summer place. When we found this we were excited! The negative reviews sounded like the negative reviews for temper pedic, so we were not too worried. The box made it really easy to transport ourselves to our place. It opened and inflated great! We had all the windows open and fans going, but we never really noticed an odor. We even slept on it the first night!. It was close to the temper pedic sleep wise. Not quite as cloud like, a little harder, but it worked for us!

This weekend, I took off the waterproof cover that we purchased to wash it with the sheets. I found 4 places on the mattress where the seams were split and you could see the foam inside. Very dissapointing! We expected a little more from a Serta!

Love this mattress
Excellent mattress through and throughout..Amazon was super quick and mattress was in perfect shape..As I sleep on this mattress 2 yrs later all I can say is I sleep like a baby..It feels like you're sleeping on a cloud ..I wake up refreshed from a great night sleep day in and day out..

I'm lovin' it!
Researched loads of beds in my desperate attempt to get a good nights sleep and deep six the pillow top that was aggravating my already ailing lower back...........decided on the Serta icomfort since many people commented on how hot the memory foam gets.....and tried it out at my local store where they were upwards of $1600 depending on the depth. Arrived promptly, NO SMELL, easy set up and was sleeping in it that night....however my husbands initial comment before he had slept on it, was that it was like a slab of concrete.......... but once you're in it this is not the case... It is firm, yet neither too firm nor too soft and extremely comfortable altho it did take me 3-4 nights to get used to it having been sleeping on a pillow top, and I did find I had to adjust my mediflow pillow somewhat so it was flatter and lower...........the only down side I can see, is that both myself and my husband have been lingering in bed much later than normal, I used to be up at the crack of dawn since my back would be complaining and I needed to get up, but its oh so comfortable, and I'm loathe to get up when its so very snuggly and cosy....I'm sleeping much better with less tossing and turning due to pressure points.... if you're considering one, I'd say go for it, we both love it and were not dissapointed in any way!
**UPDATE** Oct. 2014 No sagging....best bed EVER!

Serta 12-Inch Gel Foam 3-Layer King Mattress
We received this mattress packed in its box and we took it to the bed and unboxed it accordingly to the instructions. Here is a short video of the process. [...] We then waited only a few hours, made the bed, and slept that night on it. Its been great this first week! Highly recommended and I will write another review after a few more weeks along with an updated video of it. It was awesome to see it take its shape! Thanks

Intelwalk

Great mattress. Unbeatable price.
Bought this mattress after trying out several different foam beds at various stores. Macy's had the Serta line of beds and I liked them much more than the others that were there. So I was very pleased to find the mattress on here.

I bought the full sized bed and it came in a box that's roughly 4' by 2' by 2'. The factory folds the mattress several times and then compresses it in a plastic wrapper. I put it on my existing box spring and opened it up and left it sit for about 6 hours for it to reach its full shape.

There was a slight smell to it but nothing unpleasant and by the time I put the mattress pad and sheets on it, I was sleeping on it the first night without any issue.

If this is your first foam bed it will take a few nights to a week to fully acclimate to the difference between this and a spring based bed, so dont give up on it too quickly.

I sleep on my back and side a lot and used to have horrible shoulder and hip pain from a conventional mattress and the pressure points. I am pleased to say this is entirely gone with this mattress.

I normally like a very soft squishy mattress and when you first sit or lay on this bed (especially if it's a bit cold) it's very firm. I laid on it and thought, "this will never work". Then it begins to conform to your body and supports you so well, you'll understand why so many people are switching to this type of bed.

With any foam bed, they hold a little more heat than a normal mattress. I havent had an issue with this one other than during the colder months I had to turn my electric blanket down than where it's normally set and I am fine. I would HIGHLY recommend this bed and at this price you just cant beat it.

Best mattress I have owned
I have had this mattress for over 3 years now and it is just like new. Would highly recommend if you are looking for a quality memory foam mattress at a great price. I have back problems and this has been wonderful.

This is a great mattress!
I was very skeptical when I ordered the product, and when the mattress was delivered in a 3 ft box and I pulled out the mattress folded over and shrink wrapped, I became even more anxious. When you first open the mattress and flatten it out, it will be hard as a rock. This is only because the gel becomes cold and needs time to reach room temperature. I let my mattress straighten out for around 5 hours, and by that time the mattress was completely flat and much softer. I wish the mattress was a little firmer, but all in all I am very happy with my purchase. The mattress is extremely comfortable and I love that the mattress retains my body heat, especially during the winter. If you're looking for a comfortable mattress at an affordable price, I highly recommend this mattress.

So far so good
You have to let this bed have a break in period. It was shipped in a little box and expanded very quickly. My husband built a platform out of wood for the bed. The product only had a smell for the first night or two but nothing like some of the reviews had mentioned. Now it did have a high spot for the first two weeks but after it began to break in things got better. I waited to review this poduct because I heard that these type of beds need to be broken in before you can have a real good nights sleep. We are both sleeping better. I love it even more because my husband wakes up earlier than me and I never ever feel him moving or getting up before me. I love that part. This was a good buy. I didn't give it a five becuse I am a hard grader.

Just Right
I ordered this bed in the offset chance that it would be comparable to the beds in the big chains (i.e. Macy's, Sears, Etc.). I was pleasantly surprised when it arrive on schedule and was set up and ready in minutes. There was no smell that a lot of other customers spoke of. It did have a slight crease for the first few days. However it has fallen and I assumed it was due to packing. I've only spent two nights on it as I'm not moved in yet, but it made for a comfortable sleep. Especially with my girlfriend. Having my arm under her pillow didn't come accompanied with the "dead arm" that happens on most mattresses. All in all it was a good experience and saved a new home owner a lot of money. Thanks!!

Just like the more expensive mattresses
We went to a department store to try out memory foam mattresses and got sticker shoch at the prices. We came home found this Serta on Amazon we ordered it right away. When it arrived we were very surprised to find that it feels like a nuch more expensive mattress. We are very happy with purchase of this mattress. Thanks so very much.

I am in love with my new mattress
I am in love with my new mattress. It's a whole lot firmer than my old one, but a whole lot more comfortable. I had the luxury of testing it at my parent's home first. I have already recommended it several times.

I like it, wife hates it
I purchased this mattress 6 months ago after trying out the Gel mattress in a local store. This mattress doesn't seem as soft as the one in the store. My wife liked it at first, but after a few weeks changed her mind. She now says it is the hardest mattress she has ever slept on, but she seems to sleep well. I have back problems, and I do think the mattress is hard but I also think it helps my back. The gel does help keep you cool, but the foam mattress does hold some heat.

Amazing mattress!
Greatest mattress I've ever slept on. I am about 205 lb and it hasn't had the denting problem other foam mattress suffer from even after a year of use. The gel also helps to keep it nice and cool during the summer months.

Also, there was no noticible smell when I opened it.

Love it!
I had read a lot of reviews before purchasing this mattress and I am so glad I did. It does take two people to set this mattress up, but easy to place, remove the package, and let it sit to expand. There was a slight odor of chemical, but it wasn't that bad. I opened the sliding door to let natural air in and seemed to be kind of gone by the evening. The bed was comfortable, firm, and felt very relaxed as soon as I laid in it. This was definitely a good purchase for the price!

For a great night's sleep.
This mattress is very comfortable - no pain from pressure points. It is quite firm but we use a fluffy mattress pad which makes it just right for us. The mattress is barely a month old but so far, we love it.

Amazon told me to wait and now i can't return this item.....NICE!!!!!!!
I purchased this bed and the first one came to me falling apart... The replacement one seemed to be ok... we set up the bed and it seemed to take it shape over the next 24 to 48 hours... it had a very high spot in the center on the fold that they put in it to box this item.... the high spot never went away... i spoke with a amazon rep. and the said that it should relax and lay flat... it has been almost a year am I'm still waiting for it to lay flat...i have to lay in the middle of the bed to cuddle with the wife!!! this don't make me happy... so it looks like I have to spend more money and get a new one...i just spoke with a Amazon rep. and he told me that the return window was only a few weeks from purchase... so i waited as asked and now i can't return this item...I to me seems like i was told to wait so that they didn't have to return this item!!!!! Amazon is usually good with things like this but per there request that i wait i loose out??? this just don't seem right in my eyes... i guess I'm out the 581.94 that i paid... YOU HAVE BEEN WARNED DON'T BUY!!!!!!

Gimmick product, period
I bought this in hopes of finally getting good night's sleep on a comfortable mattress. That didn't/hasn't happened. Hands down the dumbest purchased I've made off Amazon ever. This thing is HORRIBLE.
Main complaints:
*Stiff as a board.. No matter the temperature (they claim your body temperature will fix it as it heats up)
*Stinks of chemicals. Not sure what its made out of but WOW! Smells like I'm sleeping in an open can of paint.
*I weigh around 190lbs and I don't even make a dent in this thing. I don't sink in and it sure doesn't "form" around me.

Talking to a retail seller of these he told me more foam mattresses are returned than kept. The floor models are beat down versions of the real things so people can't feel the stiffness.

Gimmick product, period

Good company bad product.
This company is good but the mattress sucks. The first one we got we thought there was a defect because where we sleep there are large indentions but since they replace the mattress the same thing is happening .

If you buy this, don't plan on staying out of it for long.
If you buy this, don't plan on staying out of it for long. This mattress is so deliciously cozy that after the first night, I ordered one for my daughter as a birthday gift. No more legs cramps, neck pain from sleeping in the wrong position and the mattress doesn't heat up like the regular memory foam beds. SOOOO nice!

SERTA DOES NOT MAKE THIS MATTRESS. WARRANTY IS THROUGH OTHER MANUFACTURER. READ ISSUES BELOW
We purchased on 10/30/2011 and keep a protective mattress pad/cover and deep pocket fitted sheet on at all times. We paid $583 for a queen back them. We have just reported issues to Serta, who told us Sleep Innovations makes the mattress for them. Sleep Innovations are now Innocor Comfort out of New Jersey. We have to deal with them and not Serta. Wish I would of known that back then. The issues we are having is that the Gel Foam has shrunk 1.5 inches on the foot of the mattress and 1 inch on the one side, across the entire width and length of the mattress. In addition, the seams are coming apart and separating on the top of the mattress cover. Innocor emailed me a form to fill out and I have to send them a copy of the Amazon receipt and photos of the issues. We will see how the warranty comes into play and if they make good on a replacement or refund. Will keep everyone updated.

Not Bad for a Serta-ish Mattress
We had a spring mattress that was causing back problems, went to 100 stores and looked at the memory foam options, then decided to buy this one because it was less than half the price. The one caveat is - the mattress says it's Serta but it's not really. It's made by Sleep Innovations (who is not Serta). We talked to support about it when all the docs showed up in a Serta envelope but were labeled as Sleep Innovations and they seemed confused about it as well. Then we called Serta to ask about it and they said they sold the rights to Sleep Innovations to make the mattress and use their logo to help sell it. All very confusing and more complex than it needs to be - but at the end of the day, we like the mattress so far and it wasn't outrageously expensive. Now onto the actual mattress...

It's definitely pretty firm. I think we've had it long enough now that it's officially "broken in". We did add a topper to it to make it more comfortable. If you have a low bed platform, you'll probably want to buy a solid riser (unless you like doing an ab workout to get in an out of bed). So far, I'd say worth the money. Will come back and re-update in a few months.

4 years later and it's still wonderful
I waited to write a review ... and then I forgot about it. I bought the mattress in 2012 and today in 2016 it doesn't have dips or depressions where we sleep and is wonderfully comfortable. There are two things to consider about foam mattresses and it's a little confusing. 1) FIRMNESS - This is is ability of the mattress to support you body without sagging or forming depressions. This has to do with the density of the foam. That's why some reviewers talk about how heavy this mattress is - it's because it's so firm - and that's a good thing. It's why 4 years later the foam is still in good shape. 2) SOFTNESS - This is the Pillow Effect on the top of mattress that gives you comfort. This mattress is very Firm but not Soft on top. And that makes it feel a little "rock like" to some. If you like a lightly pillowed top I HIGHLY recommend a 2.5 inch gel mattress topper. (The one Costco sells is perfect). I know it seems like the whole mattress is now more expensive but too many other less expensive mattresses sag (are not firm enough) to hold up over the years, and that's false economy. Also trying to dispose of a heavy foam mattress is not fun. My husband and I think this mattress is wonderful.

Firm. Supportive. Not Plush.
We have been sleeping on foam mattresses for a long time and will never go back to springs. This mattress in particular has excellent support characteristics but if you are looking for a "plush" feel, you will need a topper. This is a firm mattress which supports the body. It is not a mattress you sink into like a cloud. Some will equate that firmness with being an uncomfortable mattress but really it is just for people who prefer firmness to plushness. Before you buy this one online, you should go to your local mattress store and ask to try their most firm mattress. You must lay on a foam mattress for more than a few seconds to give it time to adjust to your body. If the firm feels right, this will suit your needs. If you need plushness, keep shopping.

On a side note, another advantage to a foam mattress of this thickness is that you do not need a box spring. Whatever you put this on will be fine for a bed which means you can make a pretty cool artistic platform beds, or set it on a board or cinder blocks or whatever and as long as there is a flat surface directly under the mattress, the feel will be the same as if you used expensive box springs.

not for us
This gel foam mattress was really hard for me. I was 9 months pregnant when we got this mattress and I thought it would be good because it can help me get a good nigh rest by having a good support. Nope. I was wrong. It felt like I was sleeping on the floor. Every time I move it hurts. Plus it wasn't comfortable because it was hot. Don't know why since it's suppose to have a gel foam but I guess that doesn't work for me. If you prefer plush mattresses, this is not for you.

Comfortable
I've purchase memory foam toppers in the past and wound up very unhappy with them. I would sink in too much and wake up throughout the night just to turn over. I've had no problems with this and now realize there is a HUGE difference between toppers and a real memory foam mattress.

First off, this thing weighs a lot, nearly 100 lbs. If you don't have a strong man to help you with this, you will have trouble. UPS had to help me in the door with it on a dolly. It arrives in a box, contorted and airtight sealed. Unpacking was a two man job and we unpacked it right on the frame.

This mattress does not sink much when you lay on it and reminds me very much of quality mattresses of years past (prior to pillowtop.) No achy back from this mattress! The hardest thing we had was finding a proper platform for it. Wound up going with the Structures by Malouf HIGHRISE Folding Metal Bed Frame 14" High Bi-Fold Platform Bed Base, KING and didn't even need plywood or anything. We put the mattress straight onto it and this was an affordable option over a platform.

I will need a new twin mattress soon and I will definitely be getting one of these mattresses for that bed.

****UPDATE: Aug 14, 2012****
I now own two of these. After having owned the first one for quite a while, I felt the need to come back and clarify something.
Foam mattresses and toppers are hot to sleep on. I thought everyone knew this, but since they don't, I needed to let them know. If you are prone to being cold, you will like this mattress. If you are prone to being hot, you will hate this mattress and definitely wake up sweating.

GREAT MATTRESS
COULDN'T BE HAPPIER. I AM A SENIOR WITH SEVERAL ORTHOPEDIC ISSUES. BECAUSE OF PAIN IN MY HIP I WAS HAVING TO SLEEP ON THE COUCH, WHERE THE DEPRESSIONS BETWEEN SEAT CUSHIONS FIT MY CURVES. NOW I CAN SLEEP IN BED AND MY HIP DOES NOT HURT. I HAVN'T BEEN ABLE TO SAY THAT FOR 2 YEARS. SHOULDER PAIN ON THE SAME SIDE DID NOT RESPOND AS WELL BUT IT IS ALSO IMPROVED. SINCE I AM MENOPAUSAL, HEAT WAVES -NOT FLASHES- KEPT ME FROM TRYING THE ORIGINAL TEMPERPEDIC TYPE MATTRESSES, BUT THIS SERTA GEL FOAM MATTRESS DOES NOT TRAP THE HEAT, JUST LIKE THEY SAID. SINCE THERE WAS SOME DISCUSSION ABOUT SMELL, (AND A SERTA PILLOW I PURCHASED DID HAVE A STRONG ODOR FOR A FEW DAYS) I CHOSE TO OPEN THE MATTRESS IN ANOTHER ROOM. THIS WAS NOT NECESSARY, ODOR WAS VERY LOW. I HAD LAID IT ON A SHEET AND WE WERE ABLE TO MOVE IT EASILY TO THE OTHER ROOM. GREAT PRODUCT!!