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Ashley Furniture vs. Novaform

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Ashley Furniture

Ashley Furniture, otherwise known as Ashley Homestore, is a well known global furniture retailer and manufacturer that also crafts its own brand of mattresses, Ashley Sleep and Chime. Within this brand, Ashley offers both innerspring and memory foam mattresses. However, with extremely low prices, there are some reports of durability issues over a short period of time. Read on for the full drilldown.

Novaform

Novaform mattresses are well known for being sold in Costco warehouse locations. Owned by memory foam developer and manufacturer Innocor, nearly all of the mattresses sold by Novaform are memory foam mattresses. Also found at popular retailers like BJ's and Sam's Club, Novaform's product offering and quality differs slightly per retailer. However, overall, with a variety of mattresses in different thickness options, Novaform gets some good initial feedback from customers. Still, there are some reported issues with heat retention, firmness, and initial comfort in some cases.

Based on our aggregated reviews and our scoring method, we recommend Ashley Furniture in this match up!

See Our Full Review of Ashley Furniture

See Our Top Mattress Choices

Mattress Score

Overall Score:
Ashley Furniture: 8.3/10
Novaform: 7.8/10

Customer Satisfaction:
Ashley Furniture: 8.2/10
Novaform: 7.7/10

Price Value:
Ashley Furniture: 8.2/10
Novaform: 8.2/10

No Back Pain:
Ashley Furniture: 8.7/10
Novaform: 8.4/10

Price:
Ashley Furniture: $298-$2099
Novaform: $225-$999

Ashley Furniture:
Get Yours Now

Novaform:
Get Yours Now


Ashley Furniture's Owner Satisfaction

Learning about customer satisfaction can narrow down your search for the right bed for you. These mattresses have mixed emotions from customers. Some found them to be a super comfortable sleep, but others experienced restlessness. Read on to hear directly from customers.


Ashley Furniture's Supportiveness

Most folks describe these mattresses as doing a good job supporthing their bodies, but some had some complaints about feel. For those that have wider hips and shoulders, take a look at the firmness ratings before buying as you'll want to make sure that this adequately supports your body and your spine.

Edge Support
For those that like sitting on their mattress with their feet hanging off the side, these mattresses have above average edge support. However, some have had some issues so if you have mobility issues, make sure to review more.


Ashley Furniture's Durability

Sadly, these mattresses aren't well loved for their durability. While some customers felt well supported, others describe problems with comfort over a short time. Make sure to do some extra reading of the reviews and warranty policies before buying.

Novaform's Owner Satisfaction

Customer reviews can be sometimes difficult to find and make sense of -- especially with companies coming in and out of the market quickly. These mattresses, unfortunately, don't get the best reception from customers versus competitors. There are still folks that love their mattresses, but there are many others with complaints. Learn more below to understand the specifics.


Novaform's Supportiveness

In terms of support, customers give these mattresses mixed reviews. Some have described them as supportive and report being comfortable, but others didn't feel comfortable while they slept. If you are heavier than average, you may want to do additional research to make sure these mattresses will work for you

Edge Support
Edge support is an essential item for those that like to lay close the edge of their mattress without dipping or rolling off. Some customers have found these mattresses to not be evenly supportive.


Novaform's Durability

Getting a long-lasting mattress is awesome, and when our mattress is something that instead gives us pain over a short term, this is terrible. However, finding lasting comfort nowadays is a real challenge. With the crazy amount of choices now, some companies are focused more on capturing mind-share and sacrificing quality. With these mattresses specifically, some sleepers report problems with lasting comfort. That doesn't mean that it will happen to you, but make sure to read the warranty and return policies before purchasing.

Browse Ashley Furniture Customer Reviews

Sleeping So Soundly
We've only had this for a week, but we've never slept so soundly. It's by far the most comfortable mattress we've ever had. The price is great too

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Comfortable memory foam option with convenient packaging
The mattress arrived well packaged, all rolled up and in one compact, tall box. This made it easier for us to move the mattress upstairs, and I can imagine this would translate well to those who are moving. Once we unrolled the mattress, we noticed the slightly off-putting smell, as other reviewers have also noted; however, it dissipated within a day. The mattress inflated to its full size by the end of the afternoon, which was surprising, given how compactly it was delivered.

The mattress sleeps very comfortably. The 13 inch gives it a nice height, and while the gel pillow top (on top of the memory foam) may be too soft for some, we found it to be just right. What stood out to us was how well the other half of the mattress didn't disturb when one person moved around, even with the softness of the top. Overall, very comfortable memory foam mattress option that comes in easy to maneuver packaging.

Perfect for her- soft and cozy
purchased for my daughter who likes to 'snuggle in' at night. Perfect for her- soft and cozy, cushy top layer but decent support

Three Stars
Great bed but super hot and extra soft. The gel does not work like I thought it would.

Good buy!
Bed is very soft and seems to insulate when we have the heated blanket on the top. For the price, my husband & I are sleeping fine.

It was comfortable for about a month
It was comfortable for about a month, then it got a very low place where your hips lay.I would not buy it again.

Very comfortable to sleep on
Product is true to description. Very comfortable to sleep on. Improves quality of sleep.

Love it!
So happy with this mattress!! Feels like sleeping on a cloud

Great Mattress
Great mattress for chronic back pain sufferers. Very comfortable in any sleeping position. No need to buy a more expensive brand. Love it.

Love our new mattress
We are loving our new mattress we bought a month sag it's great to get a good nights sleep!

Best sleep in a long time.
I bought this about a month ago. I did not go to the store to try it out so I had no idea what it was going to be like. After we received delivery we were so delighted to find just how comfortable this mattress is. We sleep so much better on this mattress, better than we expected. Could not be happier with this choice.

Getting good nights sleep again!
I bought this mattress 3 days ago, I'm used to a soft memory foam mattress, and this is a firm foam/gel mattress. The first night wasn't sure I was going to get comfortable, and next thing I knew I woke up refreshed! I haven't had near amount of back and neck pain and sleep great at night. I would have to say it's because of this purchase!

Never slept better
Instant relief from morning lower back pain. Highly recommend purchase.

Sleeping like a baby!
Bought this a month ago and my husband is in love with this matress! I was hesitant to trying a different kind of matress vs. What we've purchased in the past, but this was the best decision ever!

Great bed
This has the features of a high dollar bed at half the price. Have not had a issue with it yet.

Wonderful mattress !
Bought this 2 months ago! My lower back feels so much better ! Such a great night sleep! Worth every penny!

Wow, this is a very comfortable mattress!
Wow, what a great mattress! Prior to purchasing this mattress I was experiencing really bad lower back pain almost every morning. At first I couldn’t figure out if it was my box-spring, mattress or something else... After receiving the new mattress I realized my old spring mattress was causing my pain after all! The VERY first morning I woke up the pain in my back was gone. The memory foam material is so much more comfortable than the traditional spring style mattresses. My girlfriend is also a huge fan because if I get up in the middle of the night it won’t disturb her side of the bed. We both agree that we are getting a better night sleep as a result of purchasing this product. I would highly recommend this mattress to anyone who is experiencing aches and pains or just simply wants to get a better night sleep.

Great bed.. Priced right
We purchased this bed over a month ago and I am very pleased with it. I was very skeptical about a foam mattress but this is very comfortable and supportive. Good purchase.

Good Mattress. GREAT DEAL!!
Good mattress for a great price!! It is definitely in the firm category.

Much better for me than springs
I am happy with the comfort and style. Old mattress had developed a sag.

Not for everyone.
I had no issues with ordering or receiving the mattress. The issue was it killed my wife's back to sleep on the mattress. It was so bad for her that she often ended up sleeping on the couch. For me I seemed to sleep well for about six hours but anything beyond that and my back would begin to hurt as well but not as bad as my wife's. She is a back sleeper and I am a stomach sleeper. So I guess it's safe to say that the Perfect 10 mattress is not for everyone..

killing my back
Bought a year ago. It was good for the first 6 months. But after that back pain every night. It's very comfortable for about 2-3 hours, after that you start sinking into matress. Not recommend.

Not what I expected for the price
I feel this is an overpriced mattress topper, not a mattress. Would not put hase again. It was very expensive, there is nothing to it.

Does not last
Loved the memory foam mattress for the first six months. Comfortable and no disturbance from partner moving. Now 3 years later it is horrible. I have to sit all the way up to roll over and get woken up every time my husband gets out of bed or rolls over. Mattress is very gushy.

ASHLEY SLEEP RESPONSE>WORST EVER! Like a PARK BENCH! $1,400 GONE!
Summary FEELS LIKE A BLOCK OF CEMENT! WASTE OF money! Purchased this matress & Boxspring 6 Mos ago,slept on 1 NIGHT! Had Rash all over body so unzipped case only to find HUNDREDS OF BUGS! After 6 days of calls to CO spoke w/ no less than 9 ppl & jumping thru hoops & going to store w/ 12 pics of inside casing & E.R Visit for Rash,finally received a replacement & I DID NOT RECEIVE THE (PLUSH SOFT),instead a quite firm Rep!Also Mem foam pillows were horrid!! Due to back issues I need soft! SO here we are 7 mos later & I'M SLEEPING IN MY RECLINER/HUBBY ON COUCH! Would never purchase anything again from ASHLEY>>PLUS THE STORE IS NOW CLOSED! HUGE WASTE OF HARD EARNED MONEY & NOTHING TO GO PURCHASE ANOTHER with! Should have not deleted pics from cell,would have loved to put those on here also!

scammers
I am writing this review only because I ruined my $12000, my 3-4 months time, my comfort, piece of mind, and my trust because of Ashley Furniture store and I do not want other people make the same mistake I made. Please do not consider what I include in this review as my madness or frustration, it is an exact real story that happens to anybody dealing with Ashley Furniture stores. First of all, the whole company is scam and everybody (even their employers and their delivery guys complain about their lies and I heard lies from all of them) are mad at Ashley, and I do not know where some of these 5 stars in google coming from (I guess they make some fake accounts to randomly put 5-stars review for them if you look at their history they only have 1 review and it is Ashley). I recommend for ASHLEY review take a look at YELP (2.5-starts even with their fake 5-star review) or other online review platforms. I am hugely surprised how they have maintained in business in the US with this awful customer service. Regarding my experience with them, please be cautious (scared-scared-scared) of these names: DAVID, SAHAR, KALY, TOBY They are professional liars/scammers. Initially, they treat you as if they love you so you feel they are the nicest people. The purpose is to attract you and catch you in their traps. Their tricks to do that includes: Hey body come here I give you great discount (while the original price is 3 times higher), we protect your furniture for 5 years, push you to buy tonight because tonight we have a great deal and we want you to take advantage of our great deal, we have 48 months finances, and so on and so forth. Unfortunately, we were fooled by SAHAR (salesperson working in Dublin store) and she connected us to a so-called manage David in Colma store. They asked us to open a credit card for financing 2 days beforehand, but at the time of payment, David added 10% to the whole purchase because of financing. It was the first lie and we got a hard inquiry and credit score dropped hugely and could not use that with 10% more (we bought $11000 things from Ashly and with the finance, it was $14500). They are very professional scammers and do their best to catch you in a trap so you cannot decide. Therefore, we had to pay all upfront that was very stressful for us. Then David pushed us to buy a protection plan but we did not trust them to have protection plan. After payment (November 27th) they set our delivery for 3 weeks later (December 14th), while we were previously promised by SAHAR for 3-4 day delivery. The most awful part of the experience is after 3 weeks they changed the time of delivery 2 times and push it back to the very late afternoon. 3 delivery guys brought us some of our items. When we looked at them, we were shocked. After 3 weeks they brought us garbage, damaged, scratched, and even some floor samples instead of brand new. They broke my door, damaged my wall, hugely scratched my hardwood floor and damaged my house, and we only got only 25% of our stuff that looked pretty much like floor samples, although they charged me for brand new. Interestingly, it turned out the delivery guys faked my wife’s signature (signature forgery) that I did not have any complain about $2130 damage they caused to my property (floor, wall, door, entrance Lanscape lights). After 10 times calling and spending 10 hours , they scheduled us for another delivery (January 5th) and promised to refund my delivery fee because of the inconvenience. New delivery guys brought the same items (broken, damaged, scratched, floor samples...). After that, we had 3-4 more deliveries (total I guess 8 times) every time something was missing and damaged. Finally, we had to accept all the garbage they delivered to us since we got tired of their lies and mental problems we had got from them. All in all, they are professional and educated on how to play with you mentally so you give up. If you wanna waste 3-4 months of your life, your money, your mental health, and finally receive a bunch of garbage buy from Ashley

Not as Plush as Advertised.
Let me state this first: I am 64 years old and joints not so young anymore so I am picky. I was excited when I saw this Hybrid since it stated it was soft and plush. It is not either. I could feel the springs through the side and the top Read More

Amazing Sleep at a Great Price!!!
Extremely happy with the comfort these mattresses offer. Firm enough for those that prefer to sleep on their back or stomach. Yet, soft enough for side sleepers too. I bought two of these in the twin size for my kids. I’ve slept on these about 12 or Read More

Love it
Got this for a small bedroom, it lays great.my grandchildren stated that slept well. But the best is that my yorkies think that it is their bed lol

Excellent purchase
Our grandson loves it

Would buy again...
Wasn't sure what to expect considering we were ordering it online but I don't regret making that purchase. This was a mattress for my daughters bedroom and it's one of the best mattresses in the house.

Great quality
Very comfortable

Great Bed
I love the bed! It's my third one that I have purchased. Easy to open and good to go in less than 48 hrs! Thanks!

Hybrid twin mattress
I’m very happy and satisfied with the 12 inch hybrid twin mattress, it’s just what I expected and the price it’s worth

Amazing
I love this mattress so much. I got one for myself and after sleeping on it for a year I ended up getting another one for my daughter. She would toss and turn all night on her firm foam mattress but would fall asleep instantly on this one. It lit Read More

Love the mattress in a box!
Love the mattress, it is so comfortable and very soft. I totally recommend this mattress.

Okay for some, but not if you suffer from joint,back issues
I bought this mattress last May for my son since he was transitioning to a toddler bed. I decided to skip the toddler bed altogether and just bought him a full size platform bed. My son sleeps pretty well on it, but he can sleep pretty much any Read More

Good quality mattress
I am using this mattress for 2 weeks. Its comfortable. A little stiff for me. Oveeall v good quality and would recommend to anyone.

Awesome
My 93 year old grandmother loves this mattress. She has no complaints about her body at all. I love that it is soft and hard at the same time for her small frame. Excellent purchase.

Don’t be fooled just because this is a bed in a box...
I bought this mattress during the COVID pandemic when all stores were closed. I needed a mattress and bought it based solely of the reviews. It is not too hard nor too soft of a bed. Personally I enjoy firm beds and wished I got it a Read More

Browse Novaform Customer Reviews

Good if willing to put a few extra bucks into it
Pros: Price, shipping, delivery, ease of getting into bed room, highly rated by consumer reports
Cons: Firmness is mislabeled, requires a memory foam topper to be comfortable

I did a lot of research before buying our new mattress. We had never done a memory foam mattress before and thought we would give it a try. We went to a department store and tried out their memory foam beds to make sure we thought we might like it and picked the right firmness.

I have traveled for a job and stayed in nice and bad hotels. I thought I was pretty experienced to differ mattresses and comfort levels. This one is rated medium firmness, I would say it is medium firm to firm. It is much firmer than any mattress I have slept on. I could see how it could be firmer so I won't say it should be rated firm, but it is at minimum medium firm. There is no feeling of memory foam. There is almost no give in the mattress. You expect a memory foam mattress to give to your body a little and you fit into it. This does not happen with this mattress. I was excited to see what the pearl gel memory foam felt like. There is no indication of pearls, gel, or memory foam on the top layer.

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Awesome
After researching mattresses for months and with great fear I ordered this matress based on Costco's return policy, consumer reports rating, and customer reviews. It arrived by courier ( He even dollied it into our bedroom )! It unpacked as it should. No smell , no waiting - we slept on it that night. I had left the board that I had been using on the box springs but after a 2 weeks removed it because I read that it should not be used on the floor but on box springs. It went from firm to medium and viola. Perfect!!! I've had the matress over two months and purchased gel pillows. Honestly, I've never had anything this comfortable. The gel pillows work in sync with the matress. It's NEVER hot. But now that it's winter it's not cold either. I'm just in awe when I lay down at night and even more pleased when I wake up. Great job Novaform. Great Job Costco! My first purchase from your company has made me a life long customer.

Great Mattress and Price but too firm
I have had this mattress for @ 2 years. I think it will probably last forever, but it is NOT medium in firmness. I would say at least medium firm +. You do not sink in as you do on most memory foam mattresses, but surprisingly I do sleep very well on it. It really doesn't feel like a memory foam mattress. Seems good for both side and back sleepers. I do wish it was a little softer. Slept on a water bed with 'pillow top for years until the bladders could no longer be patched. They don't make water bed mattresses like this anymore (solid pillow top and sides that drop over base and bladders. Probably this was the most comfortable mattress I've every had. Unless you like a soft mattress you will be very happy with the Serifina' and at $650 ($799 Cal King which I have)nothing else comes close.

Bought it, returned it, opted for diff product
Lesson learned- don't skimp on a mattress you spend 7-8 hours using and if you have back/neck problems. Wife and I bought this and gave it a ride for 30 days. Felt it was too soft, did not hold form. Returned it after 30 days. It came in a box the size of a dorm room fridge. That should probably be a characteristic of caution in the first place. Might be suitable product for college kid looking for something that can ship easy. Not a great solution for neck/back problems.

Deserves 10 stars!
For years we wanted a Tempurpedic so when Costco.com offered them a couple of months ago, we took the plunge. For six weeks, I did not sleep. The Tempurpedic was hot, hard as a brick, and uncomfortable. It was also excessively tall.

We returned it and replaced it with the Serafina Pearl Gel Mattress. Oh. My. Gosh. It is like sleeping on a cloud. I like a softer mattress while my husband prefers a firm mattress. We are both happy and are sleeping through the night with no tossing or turning. Do not hesitate to get this mattress!

Too Firm
Costco service and delivery and price were all great. I just could not stand this bed. It was not medium. It was very firm. Felt like concrete. I switched to the Valentina and I love it.

Too Hard
I bought this mattress a month ago and haven't gotten use to it yet. Will probably send back. Will maybe try the more expensive softer mattress.

Extremely comfortable
Having had a 15 year old firm mattress the change to this memory foam mattress its everything I had hoped it would be. Sleep on both side and back, both very relaxing and comfortable.

Great mattress
We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. This is our first foam, so I really didn't know what to expect. Also, we have never purchased a mattress without first trying it out in a store. It arrived quickly and was fascinating watching it expand after to cut the plastic off it. I have to say that it's harder than I expected, but I am getting used to it after two weeks. My wife, who sleeps on her back, is sleeping noticeable better. There's also no movement transferred to the other person, which is a good thing. Neither of us noticed any unpleasant smell as some have reported.

HORRID!!!!
Relying on the glowing review in Consumer Reports, I purchased this mattress more than two months ago and believed the enclosures that said it could take a while for the mattress to fully set. Well, sufficient time has elapsed and it is still the most uncomfortable mattress I have ever slept on. (It replaced a 16- year-old mattress but thank goodness I hung on to that one because I plan to put it back on my bed and give this mattress away.) The mattress is so hard, I wake up with a backache every morning and my Activity Tracker shows I am having very restless nights. I actually have to fold up several blankets and use them as padding under me because the mattress is so hard and uncomfortable. I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Worst money I ever spent!

Great Mattress!!
I researched alot of mattresses on their comfort, side and back sleeping and reviews and price. This one came out on top. We used to have a waterbed and thought it would be difficult to adopt our lifestyle to a regular bed. We got flannel sheets and have slept like a baby ever since. It's hard getting out of bed in the morning. Very nice.

Great Bed, Great Price
I bought this bed in February 2016 and like the other reviews found it very hard. After about 2 months, it become much more comfortable. I love it now, find it very comfortable, doesn't make my back hurt and I would certainly buy it again. You have to give it a few months and then it's great. If you are looking for a pillow top snuggly bed, this is not for you.

Great Mattress
We bought this a month ago and cannot be more satisfied. We did think it was slightly more fim then we expected but after 2 nights of sleeping we realized it was a medium firmness. The most comfortable mattress ever. Havent slept this well in years.

Perfect for me
1. I read all the reviews on the COSTCO, other sites and checked consumers overall this bed seemed to be a good choice as far as quality. 2. As you can see from the reviews some people say this bed is to hard, some say it is to soft and others say it is just right. Depending on your weight depends on how much you 'sink' into any mattress that also effects how hard of soft the mattress 'feels'. 3. I enjoy a 'firm' mattress in which I do not sink a lot into it but I do expect it to conform to my body this mattress works perfectly form me. 4. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I then put on a mattress pad and bedding. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. 5. Price: After checking warranty and cost this bed via COSTCO gave me the best value.

Very firm
I did hours upon hours of research and thinking before deciding on this mattress I read every review posted. How firm a mattress feels is different for everyone so how can you yourself decide until you have one.? I needed a firm mattress for my back issues. This one was rated so well and it was a no risk purchase. I decided to give it a try. I am a woman approx. 130 pounds. My weight didn't put a dent in it anywhere! I felt like I was laying on top of it with little to no give at all. It also took a couple of days to expand to be able to press a hand impression into it. It did not get hot, The smell of it was minimal, it is very heavy, easy set up and this is an good quality mattress. I was hoping it would conform to my body a little but it didn't. For me, it's as firm as any Firm mattress without plush or a pillow top I've tried out there. The medium firmness rating doesn't feel accurate for me or my weight at least. It's harder than the highly rated Se@ly kelburn also recommended by CR. Hope that helps as a way to compare for you. Love Costco and always will!

Novaform @costco review
If you've owned a high end pillowtop mattress you will not be satisfied with this bed, If you haven't its perhaps doable, For the money right aroud 600 dollars its worth the money, It actually helped my wifes back, And she woke up without her usual discomfort, For me it felt to firm and lacked that luxurious feel and its not something i can imagine spending 1/3 OF MY LIFE ON FOR THE NEXT 10 YEARS, That being said again its still worth the money.

Promising
We have tried a number of the Novaform mattresses. Each one seemed to have great promise but fell just short. We love the affordability and potential of the mattresses. Our first Novaform serafina pearl gel memory was too soft (rated in top 4 on CR), but nice if you like plush. We then tried the Novaform firm memory foam, which was firm and comfortable but retained so much heat that I was waking at night changing shirts from sweat. And finally the serafina pearl firm with gel, once again too soft. I must admit, I have had lower back problems, so I look for firm to extra firm mattresses. For now, we are giving up on foam mattresses.

Provides support and gently hugs you
I've been sleeping on this mattress for a few weeks now and find it to be comfortable. The mattress is softer than I prefer with a very plush top layer that hugs your body and offers support (at the lower back). You do sink into the mattress a bit which can slow you down when changing sleep positions. Before this mattress, I slept on a foam mattress - it retained heat but I feel this mattress retains more heat. My spouse really likes this mattress though. There isn't any edge support. There is an off-gasing smell that lasted up to 48 hours after unpacking. Overall: nice support, a little too soft, retains heat but I like it.

Not Supportive
At first we thought this mattress would work for us, but after a week we knew it wasn't supportive enough. We are 60 and 59, 230 and 130 lbs respectively. I am a side and back sleeper, my husband a side and stomach sleeper. I noticed that the mattress didn't hug my lumbar region while sleeping on my back. I could feel a gap there and there shouldn't be. My husband thought it was too squishy, not firm enough. What we both disliked is that the sides cave in when sitting on the edge of the bed, so you basically slide off. We had to return it and we are now trying a Sterns and Foster pillow top firm. Back to basics for us.

The best purchase ever!
We were moving to Ireland and wanted to buy new beds for everyone but we had a budget as moving countries is expensive. We gone One queen and the kids got full size each. I was very nervous as we would not be getting to try them untill we were in Ireland. However, I need not have worried. They were the best purchase ever! I normally have back issues and have never woke up even once with stifness or soreness in my back. Still totally love this bed after nearly 10 months. My only issue is now when I visit friends or stay overninght else where, the beds seem completely sub standard.

Firm cradling comfort
My husband and I bought this to replace our 7 year old tempurpedic. This Novaform 14" Serafina is the most comfortable mattress my husband and I have ever slept on. That includes all mattress's at hotels, friends' and that we've owned. We're in the mid 50 to early 60's age range. It gives a firm but soft cradling support and is not hot like our previous memory foam. We read reviews in Consumer Reports and this met our budget and was one of the top rated mattress's. We got it on sale and is a great value even at full price. Highly recommend!!

Takes getting use to.
We purchased this mattress last year for a vacation cottage. We allowed it to sit opened on the bed overnight before we slept on it. We own a pillow top mattress at our home, so this was our first Memory Foam mattress and we purchased this based on good reviews and the price. The first few night we slept terrible! We both woke up sore each morning. After about 5 nights we finally started sleeping better. I do find it to be hot, especially if you are sleeping on your back. It is soft on the top, but very firm underneath so you have good support. We are going to buy a mattress topper to try and soften it even more to what we are used to sleeping on. Overall for the price it is a good mattress, but does take time to get use to.

More of a medium firm
I love having a king bed, it is lovely! First time trying out a memory foam mattress. My husbands only request was to get a firm mattress. I would say its more of a medium-firm. You do sink in a little right away. I woke up the first week with sore back, which I never have before on my other spring mattress, but I haven't recently, so I am wondering if my body had to first get used to it. I also am 19 weeks pregnant, which could have been part of it, or that the first week we didnt have a platform for it yet!! Me or my husband havent had any issues with overheating on it like I read in some of the reviews.

Great mattress
This was a first....after shopping all over for a firm mattress, (costs were &1200-$4800+). Reviewed Consumer Reports, this mattress was very highly rated and less than $1000. Then it went on sale in February!!! With Costco's return policy we decided to give it a try. Then we learned it would be coming in a box!!! A king mattress in a box!!??!! When it arrived...in a box...flat as a pancake...there was no way this was going to work.....wrong....within three hours this 'pancake' turned into a full size king extra firm mattress!!! No more tossing and turning it's the best nights sleep we've had in a very long time...granted, it's only been a week...but so far so good. Would and have recommended this mattress to everyone we know.

Excellent !
I researched mattress online. This one came in the top 10 at number 5 . I bought this mattress 3 months ago. I always had a coil mattress and needed a change. I knew I could return it if I was not happy. Costco is great to deal with if there is a issue. It is the best mattress I have ever slept on. Extremely comfortable, not hot, my back even feels better. My wife feels the same way and she was really concerned. She is not tossed around when I move or turn over.

Firm was better than medium firm
We tried both the firm and the medium firm version of this mattress. The medium firm was available in warehouse and the firm only available online. My wife chose the firm version do to less motion transfer and no sag/roll toward the center due to my laying in the bed. She was able to get rid of a boomerang pillow she previously needed for side sleep with our Sleep Number bed that we got rid of. It took about two hours, a roll of heavy duty packaging tape, clamps, 2x4's, and a vacuum to get the medium firm mattress small enough to return to Costco...but they did take it back.

Too Soft for Us
Frankly, my one star is probably unfair, but if you love a very hard innerspring, as my husband and I do, do not be lured in by the "firm" label. That's firm for a foam mattress, not firm for a mattress in general. We sunk into it as if it were a marshmallow. In fact, after trying it for a few nearly sleepless nights, we dragged our old rock-hard innerspring mattress onto our bedroom floor and there until we were able to lift it off our bed and arrange to return it to Costco. We are SO thankful for Costco's return policy. I cannot imagine sleeping on this huge marshmallow for another night.

Disappointed
We bought the mattress online through Costco only because they don't carry California Kings in the warehouse. It two weeks to get it. Unpacking it was not to difficult. It's been a week since we've had it and the mattress still hasn't fully reached its full shape. The bottom right side is still smashed. As for comfort, the only option was to go with firm in a cal king. It's like sleeping on flat mat, there is no give, no comfy feeling. I can't seem to find a comfortable position and my lower back is achy in the morning. Will give it one more week like the instructions recommend but doubt very seriously I will keep it. Not at all what I hoped it would be, the delivery time, the shape not right and the total lack of comfort, especially for the money.

Life Changing
My only regret is not buying one sooner! I'm so glad that I took the time to go lay on a few different beds first. I even got fitted by one of those computer beds that measure all your pressure points to figure out how firm of a bed you need. Being a big guy (6' 300lbs) I'm so glad I went with the firm Serafina. You do sink in a lil little, but only really enough to form to your body. I have nothing bad to say about this bed and would recommend it to anyone.

Finally a FIRM comfortable bed.
Many thanks to Costco for their return policy. This is the second mattress I have purchased from Costco in the last six months. It is quite firm which is what I needed. The first purchase seemed fine for about two weeks, but then the "sleep impression" began to appear...sort of like a troth.

I was hesitant about buying
I was hesitant about buying and surprised to receive it in a box, but what a great mattress. I am 6'4" 320lb and the firm is surprisingly comfortable for me and my 5'3" 123lb wife, We love it. A !2" mattress might have been better, our deep sheets are not deep enough for the 14" mattress

Great Bed
I bought this bed a couple of months ago and love it. It’s the perfect firmness. It’s very similar to the Tempurpedic medium firm and softer than the Sleep Science Black Diamond. I’m a side sleeper and it does not hurt my shoulder like the SS Black Diamond did. This bed is an incredible value, especially when it’s on sale. I highly recommend it if you have laid on the Tempurpedic medium firm and like that firmness level.

Serafina Ordered Accidently...
So we ordered a "bed-in-a-box" from Costco, thinking we had ordered the King sized Novaform Comfort Grande. Shortly after receiving an email confirmation, the email read "Serafina Pearl." Initially, i was scrambling through different websites to see a comparison of the 2 beds. The Comfort Grande was said to be less firm than the Serafina Pearl. I was thinking that the Serafina may be too firm as the Comfort Grande eluded to the fact that it too was a firm bed. Now that I have received the mattress and have slept on it for a couple weeks now, I am so happy that we stuck with our accidental purchase of the Serafina Pearl. The mattress has the perfect amount of firmness that my wife and I prefer. Also, the king size makes this bed even more amazing as we often share it with our 2 kids and a 70 lb dog.

Perfect Amount of firmness
Let me start this review by saying that everyone is different. Back problems run in my family. I am only 26 and I have back issues already. I workout, I stretch, I walk, I do yoga, but all of that won't matter unless I have a quality mattress. I tried an online mattress company, and it was super comfortable, but made my back pain worse because it was too soft. This is the perfect amount of firmness. Give it a few weeks as you would with any mattress. Your body may be sore because it needs to adjust to a new mattress. This was well worth the money and provides great support. The only con I can think of is the weight. It will be tough to move. But it is worth it!

My only problem...
My only problem is that there appears to be no way to determine before you purchase what firm means when comparing foam mattresses of different companies. Our first firm memory foam mattress from Costco was 7-8 heard old and finally lost its rebound. Our new foam mattress labeled firm is as soft as our sagging old memory foam mattress. Is possible it was mislabeled? Thanks for listening. W F Bolin

Heat - Heat - Heat!
Mattress gave off unbearable heat. Not sticky, sweaty heat - just steady, intense heat. Impossible for me to sleep. For ages, at home, hotels, friends' homes, I fell asleep very quickly after laying down - usually 1-5 minutes. With this mattress, if I was lucky, I'd finally fall asleep 90 minutes after laying down. Then I'd wake up every 60-90 minutes because I needed to sit up or turn to let my back cool off. (I normally sleep like a rock!) Tried for over 2 weeks thinking maybe it would ease. Extreme disappointment as quality otherwise seemed good. Minimal odor - way less than expected. Pretty firm but not overly. But the heat was crazy horrible. Had to return.

SOFT & HORRIBLE
I just bought this mattress less than 1 week ago. I desperately needed a firm mattress following a recent bad back injury. This mattress is NOT FIRM BY ANY MEANS!!!! You sink down into it, and it's difficult to get back out of bed. The sides cave in when you sit on the side of the bed.

Best Mattress Ever!
This is hands-down the best mattress that we've ever owned! We were a little hesitant to purchase a foam mattress, having heard stories of how hot they were to sleep on and how hard it was to move in the bed. However, we have experienced neither problem. The bed is not hot and neither of us have experienced any problems moving on the mattress. We both sleep better than we ever did on more expensive mattresses and for the first time in many years, I have no back stiffness when I wake. We bought the mattress to replace a Sealy hybrid that was only 3 years old but it was no longer comfortable to sleep on. I highly recommend this mattress.

An awesome bed!
My wife and I have had our bed for about 3 weeks now and we couldn't be happier! This mattress is top quality and is amazingly comfortable. No more neck, back and hip pain. Couldn't be more pleased with our purchase. This bed is "bang for the buck". Our last bed we purchased 10 years ago and paid 4 times as much. Our new mattress is so much more comfortable and the rest we get is incomparable. Highly recommend! Two thumbs up!!

DO NOT HESITATE TO BUY
My wife and I bought a Simmons BeautyRest Mattress two years ago for $1800. After 6 months our spine/hip health started decline. Going to orthopedics etc and spending money that wasn’t necessary to find out after buying this Novaform mattress, our 2 year old mattress was the cause of ALL of our issues. We got the firm mattress and it’s the most amazing sleep we’ve had in forever. Do not hesitate to buy this mattress. For $800, it saved our hip and spine health. Do NOT get caught up in the lies of mattress store prices or sales people.